TEKsystems
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Digital Marketing Manager
role at
TEKsystems .
Responsibilities
Collaborate with key stakeholders to plan, develop, execute, and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to deliver the right message/content throughout the buyer journey, from awareness to customer loyalty.
Conduct competitor and customer analysis, and develop campaign briefs that include competitor positioning, audience personas, USP, brand positioning, messaging architecture, and a tactical media spend plan.
Build, execute, and optimize digital marketing campaigns using Google Analytics, CRM data, marketing automation platforms, paid search/social platforms, organic traffic sources, and other channels. Allocate and optimize media spend across channels to maximize ROAS.
Develop content strategy as a key pillar for the campaign, writing high‑quality copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates and collaborate with technical writers and designers for other campaign artifacts.
Conduct regular analysis of campaigns, ensuring all tracking mechanisms are in place and functioning. Compile analyses into monthly reports or as needed by management. Measure key results to drive objectives (OKRs).
Synthesize information and data to build meaningful reports that provide insight to drive actions. Create clear charts, graphics, and visuals to effectively support conclusions and communicate messages to stakeholders. Support weekly, monthly, and quarterly reporting cadences.
Qualifications
Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.
Minimum of 5 years of B2B marketing experience.
Intermediate to advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
Intermediate knowledge of Google Analytics (GA4), UTM codes, and Looker Studio.
Intermediate knowledge of CRM systems such as Microsoft Dynamics or Salesforce.
Intermediate knowledge of buyer journey, personas, and overall lead nurture process.
Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.).
Intermediate knowledge of Google Ads and LinkedIn Ads (other platforms helpful).
Intermediate knowledge of CMS platforms (WordPress, Joomla, Drupal, etc.) and HTML.
Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.).
Intermediate knowledge of social media networks.
Intermediate knowledge of SEO (on‑page, off‑page, link building).
Intermediate knowledge of remarketing and conversion tracking.
Intermediate knowledge of display networks.
Prior work experience in related microbiology and/or life science industry is a plus.
Pay and Benefits
Pay range: $40.00 - $42.00/hr.
Benefits include Medical, dental & vision; Critical Illness, Accident, and Hospital; 401(k) Retirement Plan; Life Insurance (Voluntary Life & AD&D); Short and long‑term disability; Health Spending Account (HSA); Transportation benefits; Employee Assistance Program; Time Off/Leave (PTO, Vacation or Sick Leave).
Location and Employment Details Fully onsite in Los Angeles, CA. Position is full‑time and mid‑senior level.
Application deadline: November 12, 2025.
EEO Statement TEKsystems is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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Digital Marketing Manager
role at
TEKsystems .
Responsibilities
Collaborate with key stakeholders to plan, develop, execute, and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to deliver the right message/content throughout the buyer journey, from awareness to customer loyalty.
Conduct competitor and customer analysis, and develop campaign briefs that include competitor positioning, audience personas, USP, brand positioning, messaging architecture, and a tactical media spend plan.
Build, execute, and optimize digital marketing campaigns using Google Analytics, CRM data, marketing automation platforms, paid search/social platforms, organic traffic sources, and other channels. Allocate and optimize media spend across channels to maximize ROAS.
Develop content strategy as a key pillar for the campaign, writing high‑quality copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates and collaborate with technical writers and designers for other campaign artifacts.
Conduct regular analysis of campaigns, ensuring all tracking mechanisms are in place and functioning. Compile analyses into monthly reports or as needed by management. Measure key results to drive objectives (OKRs).
Synthesize information and data to build meaningful reports that provide insight to drive actions. Create clear charts, graphics, and visuals to effectively support conclusions and communicate messages to stakeholders. Support weekly, monthly, and quarterly reporting cadences.
Qualifications
Bachelor’s Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.
Minimum of 5 years of B2B marketing experience.
Intermediate to advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat.
Intermediate knowledge of Google Analytics (GA4), UTM codes, and Looker Studio.
Intermediate knowledge of CRM systems such as Microsoft Dynamics or Salesforce.
Intermediate knowledge of buyer journey, personas, and overall lead nurture process.
Intermediate knowledge of marketing automation (list management, email, landing page, forms, etc.).
Intermediate knowledge of Google Ads and LinkedIn Ads (other platforms helpful).
Intermediate knowledge of CMS platforms (WordPress, Joomla, Drupal, etc.) and HTML.
Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.).
Intermediate knowledge of social media networks.
Intermediate knowledge of SEO (on‑page, off‑page, link building).
Intermediate knowledge of remarketing and conversion tracking.
Intermediate knowledge of display networks.
Prior work experience in related microbiology and/or life science industry is a plus.
Pay and Benefits
Pay range: $40.00 - $42.00/hr.
Benefits include Medical, dental & vision; Critical Illness, Accident, and Hospital; 401(k) Retirement Plan; Life Insurance (Voluntary Life & AD&D); Short and long‑term disability; Health Spending Account (HSA); Transportation benefits; Employee Assistance Program; Time Off/Leave (PTO, Vacation or Sick Leave).
Location and Employment Details Fully onsite in Los Angeles, CA. Position is full‑time and mid‑senior level.
Application deadline: November 12, 2025.
EEO Statement TEKsystems is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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