AppleOne Employment Services
Job Title:
Director, Insights & Measurement – Content & Culture
Qualifications
10+ years’ experience in TV/digital/streaming media research at a media brand, agency, or supplier
Proficiency in TV and Digital applications and syndicated research tools (Nielsen NPower, ComScore, TV Brand Effect, Lake 5, Adobe, Simmons-MRI, etc.)
Extensive knowledge of audience insights and social platforms, such as MRI, YouGov, SCR Talkwalker, etc.
Comprehensive knowledge of the cross‑platform media landscape including desktop/mobile, OTT, STB VOD, linear television, and social media consumption
Capable of big data analyses, creative storytelling, data visualization, and presentation development
Mastery of Microsoft Outlook, Excel, and PowerPoint required
Strategic thinker with strong interest in advertising/media research, consumer insights, and the tech category
Strong communication, presentation, consultative, and interpersonal skills
Experience representing and/or presenting to internal and external client meetings
Team player focused on cultivating and growing strong internal and external relationships
Capable of handling multiple projects in a fast‑paced, deadline‑driven environment
High attention to detail and accuracy
Ability to foster a positive work environment and develop talent
Thought leader, proactive thinker and doer
Strong cultural competency and advocate for diversity and inclusion
Responsibilities Client’s Insights & Measurement Team delivers best‑in‑class insights to support the Ad Sales division by showing the value of client’s premium content and audiences across its portfolio.
The
Content & Culture
team seeks a
director
to help lead sales‑driven research and develop data‑backed stories for client’s entertainment properties like SNL, Real Housewives, and The Paper. This person will use research and analytics to help advertisers understand why client’s is a top choice for ad placements.
Reporting to the VP, Content & Culture, you will:
Partner with the VP to develop insights‑driven narratives positioning client’s premium content within the video marketplace
Direct and organize analyses, reports, and presentations that highlight client’s competitive advantages and drive ad sales revenue
Collaborate with the Impact (brand measurement, attribution) and Primary Research teams to use ad campaign data and proprietary insights in go‑to‑market materials
Work closely with client’s Sales, Marketing, and Strategy teams to support strategic initiatives
Assess new metrics, tools, and resources to quantify client’s value in the media landscape
Build relationships with internal teams (Consumer Insights, Decision Sciences, Content & Analytics) to integrate learnings and guide ad sales strategy
Manage, develop, and mentor junior team members within Insights & Measurement
Seniority level Director
Employment type Contract
Job function Marketing and Management
Industries Broadcast Media Production and Distribution and Technology, Information and Media
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Director, Insights & Measurement – Content & Culture
Qualifications
10+ years’ experience in TV/digital/streaming media research at a media brand, agency, or supplier
Proficiency in TV and Digital applications and syndicated research tools (Nielsen NPower, ComScore, TV Brand Effect, Lake 5, Adobe, Simmons-MRI, etc.)
Extensive knowledge of audience insights and social platforms, such as MRI, YouGov, SCR Talkwalker, etc.
Comprehensive knowledge of the cross‑platform media landscape including desktop/mobile, OTT, STB VOD, linear television, and social media consumption
Capable of big data analyses, creative storytelling, data visualization, and presentation development
Mastery of Microsoft Outlook, Excel, and PowerPoint required
Strategic thinker with strong interest in advertising/media research, consumer insights, and the tech category
Strong communication, presentation, consultative, and interpersonal skills
Experience representing and/or presenting to internal and external client meetings
Team player focused on cultivating and growing strong internal and external relationships
Capable of handling multiple projects in a fast‑paced, deadline‑driven environment
High attention to detail and accuracy
Ability to foster a positive work environment and develop talent
Thought leader, proactive thinker and doer
Strong cultural competency and advocate for diversity and inclusion
Responsibilities Client’s Insights & Measurement Team delivers best‑in‑class insights to support the Ad Sales division by showing the value of client’s premium content and audiences across its portfolio.
The
Content & Culture
team seeks a
director
to help lead sales‑driven research and develop data‑backed stories for client’s entertainment properties like SNL, Real Housewives, and The Paper. This person will use research and analytics to help advertisers understand why client’s is a top choice for ad placements.
Reporting to the VP, Content & Culture, you will:
Partner with the VP to develop insights‑driven narratives positioning client’s premium content within the video marketplace
Direct and organize analyses, reports, and presentations that highlight client’s competitive advantages and drive ad sales revenue
Collaborate with the Impact (brand measurement, attribution) and Primary Research teams to use ad campaign data and proprietary insights in go‑to‑market materials
Work closely with client’s Sales, Marketing, and Strategy teams to support strategic initiatives
Assess new metrics, tools, and resources to quantify client’s value in the media landscape
Build relationships with internal teams (Consumer Insights, Decision Sciences, Content & Analytics) to integrate learnings and guide ad sales strategy
Manage, develop, and mentor junior team members within Insights & Measurement
Seniority level Director
Employment type Contract
Job function Marketing and Management
Industries Broadcast Media Production and Distribution and Technology, Information and Media
#J-18808-Ljbffr