GWI
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Senior Marketing Manager
role at
GWI .
Office requirement: Hybrid, 1-2 days in office.
Employment type: Permanent.
Salary range: $100,000.00 - $120,000.00 + discretionary bonus.
Role Overview As our Senior Marketing Manager you’ll take ownership of defining and executing the go-to-market strategy for GWI’s enterprise segment, focusing on acquiring new business and driving expansion within our largest and most strategic customers. You’ll act as the segment lead, partnering with revenue, product, and marketing teams to understand customer needs, shape targeted strategies, and deliver scalable growth through end-to-end marketing programmes.
Responsibilities You’ll be responsible for:
Defining and owning the enterprise segment strategy, ensuring alignment with GWI’s broader growth objectives and revenue priorities.
Bringing progressive experience in enterprise-level B2B SaaS marketing to shape and evolve our go-to-market approach for new business and account expansion.
Partnering closely with Product Marketing on market sizing, segmentation, and customer profiling, leveraging category insights while applying them to account-based experience (ABX) targeting.
Driving account mapping and tiering in collaboration with Revenue, ensuring clear prioritization across 1:1, 1:few, and 1:many account-driven marketing approaches.
Bringing enterprise customer intelligence into joint conversations with Product, influencing roadmap priorities and ensuring solutions resonate with enterprise buyers.
Adapting and localizing positioning and messaging developed by Product Marketing to enterprise buying groups, ensuring ABX plays land with leaders such as CIOs, CMOs, research leaders, and other senior decision-makers.
Acting as the enterprise voice internally, representing the needs of strategic accounts and ensuring they are reflected in how we prioritize, package, and communicate our offerings.
Demonstrating strong commercial acumen and a proven ability to partner with revenue and product teams to deliver growth and measurable business impact.
Operating with a growth mindset, navigating a fast-paced, evolving environment with strategic focus and resilience.
Designing and orchestrating integrated enterprise campaigns that accelerate pipeline creation and expansion revenue, leveraging multi-channel GTM thinking across digital, offline, sales, events, and other touchpoints.
Leading account-based marketing and high-touch engagement strategies in collaboration with Revenue, ensuring precision targeting of priority accounts and measurable outcomes.
Identifying and prioritizing strategic events for the Enterprise segment, ensuring they align to GTM plays and growth priorities, while handing over tactical execution.
Equipping enterprise revenue teams with insights, tools, and narratives that enable them to build stronger business cases and close larger deals.
Building proof points through case studies, customer storytelling, and enterprise-focused co-marketing initiatives, demonstrating exceptional communication and storytelling skills that influence at the executive level.
Applying familiarity with enterprise SaaS sales cycles and complex multi-stakeholder deal environments to shape messaging, enablement, and engagement strategies that resonate with C-suite decision-makers.
Establishing KPIs and reporting frameworks to measure performance across pipeline contribution, revenue impact, and account growth.
Partnering with Marketing and Business Operations to deliver data-driven insights that guide decision-making and resource allocation.
Ensuring alignment and accountability across cross-functional teams, fostering a commercial mindset and outcomes-first approach.
Demonstrating ownership for translating strategy into results, maintaining a balance between strategic vision and executional excellence.
Qualifications Key skills and experiences:
Enterprise strategy and market leadership experience.
Progressive experience in enterprise-level B2B SaaS marketing for new business and account expansion.
Deep understanding of product marketing, market sizing, segmentation, and customer profiling.
Account-based marketing (ABX) expertise, including account mapping, tiering, and targeting.
Strong commercial acumen and ability to partner with revenue and product teams to grow business.
Strategic, results-driven, and resilient mindset in a fast-paced environment.
Marketing operations, data, and analytics knowledge for measuring success.
Benefits
23 days annual leave, paid sick days, and office closures over the holidays.
Top-tier health cover with dental & vision, plus mental health and wellness support.
Great pay, 401(k) matching via Voya, and rewards that recognise your impact.
Flexitime, early Friday finishes, and work-from-anywhere freedom.
Enhanced parental leave and carer days.
Accredited learning, development programs, and career growth opportunities.
DE&I initiatives, volunteer days, and 100% donation matching.
Diversity, Equity & Inclusion Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients. As a Disability Confident employer, we welcome applications from disabled candidates and commit to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.
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Senior Marketing Manager
role at
GWI .
Office requirement: Hybrid, 1-2 days in office.
Employment type: Permanent.
Salary range: $100,000.00 - $120,000.00 + discretionary bonus.
Role Overview As our Senior Marketing Manager you’ll take ownership of defining and executing the go-to-market strategy for GWI’s enterprise segment, focusing on acquiring new business and driving expansion within our largest and most strategic customers. You’ll act as the segment lead, partnering with revenue, product, and marketing teams to understand customer needs, shape targeted strategies, and deliver scalable growth through end-to-end marketing programmes.
Responsibilities You’ll be responsible for:
Defining and owning the enterprise segment strategy, ensuring alignment with GWI’s broader growth objectives and revenue priorities.
Bringing progressive experience in enterprise-level B2B SaaS marketing to shape and evolve our go-to-market approach for new business and account expansion.
Partnering closely with Product Marketing on market sizing, segmentation, and customer profiling, leveraging category insights while applying them to account-based experience (ABX) targeting.
Driving account mapping and tiering in collaboration with Revenue, ensuring clear prioritization across 1:1, 1:few, and 1:many account-driven marketing approaches.
Bringing enterprise customer intelligence into joint conversations with Product, influencing roadmap priorities and ensuring solutions resonate with enterprise buyers.
Adapting and localizing positioning and messaging developed by Product Marketing to enterprise buying groups, ensuring ABX plays land with leaders such as CIOs, CMOs, research leaders, and other senior decision-makers.
Acting as the enterprise voice internally, representing the needs of strategic accounts and ensuring they are reflected in how we prioritize, package, and communicate our offerings.
Demonstrating strong commercial acumen and a proven ability to partner with revenue and product teams to deliver growth and measurable business impact.
Operating with a growth mindset, navigating a fast-paced, evolving environment with strategic focus and resilience.
Designing and orchestrating integrated enterprise campaigns that accelerate pipeline creation and expansion revenue, leveraging multi-channel GTM thinking across digital, offline, sales, events, and other touchpoints.
Leading account-based marketing and high-touch engagement strategies in collaboration with Revenue, ensuring precision targeting of priority accounts and measurable outcomes.
Identifying and prioritizing strategic events for the Enterprise segment, ensuring they align to GTM plays and growth priorities, while handing over tactical execution.
Equipping enterprise revenue teams with insights, tools, and narratives that enable them to build stronger business cases and close larger deals.
Building proof points through case studies, customer storytelling, and enterprise-focused co-marketing initiatives, demonstrating exceptional communication and storytelling skills that influence at the executive level.
Applying familiarity with enterprise SaaS sales cycles and complex multi-stakeholder deal environments to shape messaging, enablement, and engagement strategies that resonate with C-suite decision-makers.
Establishing KPIs and reporting frameworks to measure performance across pipeline contribution, revenue impact, and account growth.
Partnering with Marketing and Business Operations to deliver data-driven insights that guide decision-making and resource allocation.
Ensuring alignment and accountability across cross-functional teams, fostering a commercial mindset and outcomes-first approach.
Demonstrating ownership for translating strategy into results, maintaining a balance between strategic vision and executional excellence.
Qualifications Key skills and experiences:
Enterprise strategy and market leadership experience.
Progressive experience in enterprise-level B2B SaaS marketing for new business and account expansion.
Deep understanding of product marketing, market sizing, segmentation, and customer profiling.
Account-based marketing (ABX) expertise, including account mapping, tiering, and targeting.
Strong commercial acumen and ability to partner with revenue and product teams to grow business.
Strategic, results-driven, and resilient mindset in a fast-paced environment.
Marketing operations, data, and analytics knowledge for measuring success.
Benefits
23 days annual leave, paid sick days, and office closures over the holidays.
Top-tier health cover with dental & vision, plus mental health and wellness support.
Great pay, 401(k) matching via Voya, and rewards that recognise your impact.
Flexitime, early Friday finishes, and work-from-anywhere freedom.
Enhanced parental leave and carer days.
Accredited learning, development programs, and career growth opportunities.
DE&I initiatives, volunteer days, and 100% donation matching.
Diversity, Equity & Inclusion Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients. As a Disability Confident employer, we welcome applications from disabled candidates and commit to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.
#J-18808-Ljbffr