NTR and Promotions Director

Position Overview: Beasley Media Group (Fort Myers) is seeking a creative, organized, and results-driven NTR & Promotions Director to lead station promotions, marketing initiatives, and Non-Traditional Revenue (NTR) efforts across our cluster. This role plays a key part in engaging audience, enhancing brand visibility, and supporting sales through strategic promotions and events. Responsibilities: Promotions · Oversee all promotional efforts across the Beasley Media Group (Fort Myers) radio cluster. · Develop and execute strategic promotional plans that align with programming and sales goals · Plan and implement on-air, online, and onsite station promotions and events (promotional and revenue generating). · Provide creative direction and input for promotional materials, station branding elements, and on-air promotional content. · Coordinate and execute events, including (but not limited to) concerts, live broadcasts, golf tournaments and galas, from ideation through final execution. · Collaborate closely with programming, digital, and sales departments to ensure promotions align with station goals and deliver measurable results. · Serve as the liaison between sales and programming to align efforts, streamline communication, and maintain consistent messaging across departments. · Ensure compliance with FCC rules and internal guidelines for contesting, including preparation of official rules and waivers. · Hire, train, supervise, and schedule part-time promotions team members · Identify and develop new non-traditional revenue streams by creating innovative sponsorship and promotional opportunities. NTR · Work closely with programming and sales to identify and develop new non-traditional revenue opportunities by creating sponsorship and promotional opportunities. · Build and present compelling sales proposals for clients. · Manage sponsorships, ensuring high-quality delivery and client satisfaction. Qualifications: · 3–5 years of promotions, marketing, or media/event experience (radio preferred). · Strong communication and organizational skills. · Proficiency in Microsoft Office; knowledge of digital platforms and social media tools a plus. · Valid driver's license and reliable transportation required.