Flow Engineering
About Flow
Flow is massively accelerating the development of next-generation hardware systems. We're on a mission to reinvent the way humanity develops its most important machines.
We're backed by Sequoia Capital with angel investors including Patrick & John Collison (Stripe), David Helgason (Unity) and Kyle Parrish (Figma).
Flow is the default requirements tool for complex systems engineering used by next gen space, defense, automotive and robotics companies. When humanity returns to the Moon, builds fusion power, or lands the first interplanetary colony - Flow will have played a vital role.
What You'll Do
As Flow's first marketing leader, you will report directly to the founder & CEO and own the go-to-market strategy end-to-end. Own the narrative:
Develop positioning, messaging, and executive stories that connect Flow to outcomes hardware leaders care about. Enable our sales motion:
Partner with enterprise sales to win complex, sales-led cycles. Develop executive narratives, decks, case studies, and ROI models. Generate and accelerate pipeline:
Run multi-channel programs (content, website, events, partnerships, etc.) that create and expand opportunities. Build community & evangelism:
Create programs that inspire champions inside hardware companies and position Flow as the reference for systems engineering. Bring customer insight into the room:
Translate customer signals into actionable product and GTM strategy. Drive go-to-market:
Lead launch strategies and build repeatable 0→1 GTM playbooks tailored to enterprise hardware organizations. About You
10+ years (or equivalent impact) in B2B enterprise marketing with deep product marketing expertise. Proven 0→1 startup experience. Built foundations, shipped programs, and executed sales-led enterprise motions with measurable pipeline impact. Full-stack generalist who moves seamlessly from strategy to execution in the same day. Track record in evangelism and community building that mobilize executive audiences. Exceptional storytelling abilities that translate complex technical products into clear business outcomes for executives.
♥ What We Value Speed over everything.
If you go over a pothole at 20 mph, you really feel it. If you go over at 200 mph, you barely feel it. Everything we do, we need to do with urgency. This is our superpower and why we win. This is a discipline that requires effort and focus every day. Own, Downscope, ship, iterate:
We work in small, fast cycles. Our philosophy is to downscope and ship. The goal is to get a v1 out today and learn from seeing it used. We work with users not at them. Execution is the sole currency by which our customers value us. This does not always mean success at the first iteration, but we must be fully committed to delivering. Fundamentals done well:
Most success comes from mastering the basics. The trade off is always scope, never quality. This is why we prioritize simplicity. Doing so requires extreme clarity of thought: a talent for cutting to the essence of a problem, communicating it well and then solving it. Disagree and Commit:
To move fast, we have to decide fast. That means debating ideas hard, then committing fully once a decision is made. Enjoy the climb:
Climbing Everest is hard. The air thins, your body falters, and you pass those who didn't make it. But we're here to keep climbing. This is the work that will define us. Enjoy the climb. The view at the top only means something if you loved the journey getting there.
Flow is massively accelerating the development of next-generation hardware systems. We're on a mission to reinvent the way humanity develops its most important machines.
We're backed by Sequoia Capital with angel investors including Patrick & John Collison (Stripe), David Helgason (Unity) and Kyle Parrish (Figma).
Flow is the default requirements tool for complex systems engineering used by next gen space, defense, automotive and robotics companies. When humanity returns to the Moon, builds fusion power, or lands the first interplanetary colony - Flow will have played a vital role.
What You'll Do
As Flow's first marketing leader, you will report directly to the founder & CEO and own the go-to-market strategy end-to-end. Own the narrative:
Develop positioning, messaging, and executive stories that connect Flow to outcomes hardware leaders care about. Enable our sales motion:
Partner with enterprise sales to win complex, sales-led cycles. Develop executive narratives, decks, case studies, and ROI models. Generate and accelerate pipeline:
Run multi-channel programs (content, website, events, partnerships, etc.) that create and expand opportunities. Build community & evangelism:
Create programs that inspire champions inside hardware companies and position Flow as the reference for systems engineering. Bring customer insight into the room:
Translate customer signals into actionable product and GTM strategy. Drive go-to-market:
Lead launch strategies and build repeatable 0→1 GTM playbooks tailored to enterprise hardware organizations. About You
10+ years (or equivalent impact) in B2B enterprise marketing with deep product marketing expertise. Proven 0→1 startup experience. Built foundations, shipped programs, and executed sales-led enterprise motions with measurable pipeline impact. Full-stack generalist who moves seamlessly from strategy to execution in the same day. Track record in evangelism and community building that mobilize executive audiences. Exceptional storytelling abilities that translate complex technical products into clear business outcomes for executives.
♥ What We Value Speed over everything.
If you go over a pothole at 20 mph, you really feel it. If you go over at 200 mph, you barely feel it. Everything we do, we need to do with urgency. This is our superpower and why we win. This is a discipline that requires effort and focus every day. Own, Downscope, ship, iterate:
We work in small, fast cycles. Our philosophy is to downscope and ship. The goal is to get a v1 out today and learn from seeing it used. We work with users not at them. Execution is the sole currency by which our customers value us. This does not always mean success at the first iteration, but we must be fully committed to delivering. Fundamentals done well:
Most success comes from mastering the basics. The trade off is always scope, never quality. This is why we prioritize simplicity. Doing so requires extreme clarity of thought: a talent for cutting to the essence of a problem, communicating it well and then solving it. Disagree and Commit:
To move fast, we have to decide fast. That means debating ideas hard, then committing fully once a decision is made. Enjoy the climb:
Climbing Everest is hard. The air thins, your body falters, and you pass those who didn't make it. But we're here to keep climbing. This is the work that will define us. Enjoy the climb. The view at the top only means something if you loved the journey getting there.