Marketing and Social Media

Marketing & Social Media Team Marketing & Communications Coordinator Role Purpose: Oversees and aligns Girls Ment To Be’s messaging across all platforms, ensuring consistency and mission focus. Key Responsibilities: Coordinate newsletters, press releases, and email campaigns. Develop talking points, flyers, and outreach materials. Work with program staff to promote events and initiatives. Review posts and materials for branding, tone, and alignment with the mission. Track analytics and provide monthly updates to leadership. Creative Media Volunteer (Content Creator) Role Purpose: The Creative Media Volunteer will bring our story to life through eye-catching visuals, videos, and branded content. This role focuses on creative production and maintaining consistent branding. Key Responsibilities: Design Canva graphics, event flyers, and branded templates. Create short-form videos (reels, TikToks, stories) for engagement. Capture and edit photos/videos from events to showcase impact. Support visual branding for campaigns (fundraisers, donor spotlights, etc.). Maintain an organized library of creative assets. Social Media Coordinator Role Purpose: Manages GMTB’s social platforms to grow awareness, recruit volunteers, and engage the community. Key Responsibilities: Post regular updates on Instagram, Facebook, and LinkedIn. Monitor engagement and respond to comments/messages. Track analytics (likes, shares, reach) to measure impact. Coordinate social media campaigns around events and themes. Collaborate with Creative Media Volunteer for visuals. Qualifications (applies to all team members) Passion for social media, marketing, and youth mentorship. Strong communication and creative writing skills. Experience in social media management, graphic design, or digital marketing. Proficiency in Canva, Microsoft Outlook, and scheduling tools (Hootsuite, Later, or Meta Business Suite). Ability to work independently and meet deadlines. Time Commitment Approximately 6–10 hours per week. Flexibility to attend events occasionally for content creation. Additional time may be needed during major campaigns. Benefits Hands-on experience in social media marketing, communications, and branding. Build your portfolio with nonprofit marketing work. Community service hours and professional recognition. The opportunity to make a direct impact by inspiring and empowering girls ages 7–17.