GreatAmerica Financial Services
Corporate Communications Manager
GreatAmerica Financial Services, Cedar Rapids, Iowa, United States, 52404
GreatAmerica Financial Services is a highly successful entrepreneurial company providing equipment financing to businesses across the United States. Our exemplary customer service, our principle-centered business philosophy and our team-based operating approach are key to our success and growth.
We are Looking to Add a Key Member to Our Marketing Team!
The Corporate Communications Manager takes the vision set by the VP, Marketing & Communication and with additional input and guidance from the Chief of Staff, develops, executes and oversees the flow of communication and information between GreatAmerica and its subsidiaries and divisions and both internal and external stakeholders (i.e. employees, public, etc.), acting as the point of contact with media outlets and industry associations. The Communications Manager is responsible for developing effective messaging and communications strategies. They will create or oversee the creation of promotional and informative public-facing materials. This person is up to date on the latest methods of communication (i.e. PR Newswire, Reach System, etc.) and will work with all forms of media, including press releases and digital campaigns, print materials, social media, A/V, etc. This role requires a strategic thinker with exceptional writing skills, media expertise, and the ability to craft compelling narratives that enhance our company's reputation and tell our story in a way that resonates with our audience (both internal and external).
As a Corporate Communications Manager, you will:
Communications:
Assisting VP, Corporate Marketing & Communications to ensure all materials (i.e. website, sales collateral, tradeshow materials, etc.) has a consistent "voice" that represents GreatAmerica, IRH Capital, and any future entities with polished, positive, professional messaging and branding. Coordinating with the Chief of Staff on communications from and for our Executive Leadership Team and Senior Operating Team. Acts as "quality control" on all communications - internal and external. With VP, Corporate Marketing & Communications, the Communications Manager will develop and implement a comprehensive communications strategy that aligns with business objectives. Works with key internal stakeholders to develop and execute slides for the informational Reach system at all GA locations. This includes coordination with the GreatTomorrow team, community events, leadership, etc. and serves as a consistent communication tool for GA. Monthly messaging. Working with leadership to develop internal communications on a monthly cadence. Create, coordinate, write, link, and execute internal monthly newsletter. Serve as back-up for our Incident Response Team and Business Continuity Planning, eventually assuming the lead on both. Monitor and analyze communication effectiveness, providing insights for improvement. Serve as conduit for information for Marketing Communications Team seeking ways to cross-promote, share content and reduce duplicate content and sales collateral. Marketing:
Serve as primary marketing & communications point of contact for Platform Services, HR, and other business support teams, developing and executing marketing plans to help those teams communicate value and need across the organization and to external customers / recruits. Coordinate with SMDs to ensure consistency, collaboration, and quality of work sent into the marketplace.
Public Relations:
Ensure we are "shielding" our executives from publications looking to report on "issues, problems or fabricated stories," providing them with a liaison who can help coordinate messaging with legal, leadership and various trade publications. Foster relationships within our industries (Monitor, ELFA, NEFA, etc.) and media outlets and keep current on their editorial calendars with help of Strategic Marketing Directors. Coordinate with Director, Digital Marketing and Content Marketing Team to ensure a proactive SEO backlink strategy, proactively pitching GA content where needed (trade publications, Forbes.com, etc.) and providing curated content from various resources to Content Team. Write, distribute and follow up on press releases, working with VP, Corporate Marketing and Communications for editing and legal review. Communicate and coordinate around philanthropy process (Employee Advised Fund), including maintaining the webpage (via HubSpot or future CRM) and communicating with GA team members about various charities we are supporting. Create, maintain and monitor Wikipedia Pages for GreatAmerica, IRH Capital, and future entities. Conduct an annual audit and update of pages. Respond to crisis or challenging situations quickly and professionally. Coordinate with legal team and VP, Corporate Marketing and Communications for talking points and methods of communication. Seek opportunities to promote our leaders, in trade publications, individual awards, webinars, etc. Develop strategic plan to submit for industry and individual awards, keeping track of past winners and future nominees. Assist VP, Corporate Marketing and Communications on reputation management initiative. This includes updating and monitoring reputation sites (including newly developed ones) and interfacing with the legal department to ensure online reviews and Better Business Bureau filings are responded to in a timely manner. As we develop and test strategies to improve our review, NPS and CSAT scores, the Communications Director will be a pivotal part of correcting and monitoring our progress. Serve as point of contact and communications director for internal customers (i.e. Advisory Services, Human Resources, Portfolio Services Group, etc.) helping to coordinate and complete their projects, working with other Corporate Marketing Communications team members to see these projects to completion. Provide Treasury Updates on Bond Releases. Other responsibilities, as assigned. Project Management:
A/B testing on various communications methods and tools to ensure best outcomes. Maintaining a spreadsheet of public relations spending and assistance with setting annual budget around same. Various Comms /PR-related projects throughout the year (i.e. M&A, crisis communications, etc.). To be successful in this role you will need:
Education
Bachelor's degree in business, marketing, communications, psychology, or equivalent Experience:
Minimum of 5+ years related experience Computer Skills:
Proficient in Microsoft Office Suite, Salesforce.com or comparable CRM tools, HubSpot or comparable marketing automation tools, and Google Analytics. Adept at using tools, such as Co-Pilot to ensure consistency in writing.
Other Requirements:
Track record of customer relations and sales support Public speaking experience; internal and external audiences Self-starter with a passion for growing a brand and our business Ability to develop and leverage internal and working relationships Must possess a high degree of business acumen and be able to cultivate and maintain professional relationships throughout the industry Must possess exceptional written and verbal communication skills Sharing rewards is an integral part of our culture. We believe in the value of hard work and reward our employees beyond the paycheck. Our total rewards package is based on eligibility and includes:
Financial Benefits
Competitive Compensation Monthly Bonuses for Eligible Employees 401(k) and Company Match Annual Profit Sharing Paid Time Off Health, Wellbeing, and Family Planning Benefits
Paid Vacation - starting at 80 hours annually for employees in their first year of service. Paid Sick Days - Ten (10) per year with a conversion option for unused time. Ten (10) Paid Holidays per year Gym Reimbursement Health Insurance Dental Insurance Vision Insurance Short-Term and Long Term Disability Company Paid Life Insurance Flexible Spending Accounts (FSA) Health Savings Accounts (HSA) Employee Assistance Program Parental Leave Education and Career Planning Benefits
Tuition Assistance Networking Opportunities Leadership Development Opportunities Perks
Paid Parking Service Awards Hybrid work arrangements Business casual environment A strong organizational culture focused on our greatest asset:
you !
If your experience aligns closely, please apply. We value diverse backgrounds and adding new perspectives. We encourage you to apply if you can make a strong impact in this role at www.greatamerica.com/careers.
Please note, applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa.
We are Looking to Add a Key Member to Our Marketing Team!
The Corporate Communications Manager takes the vision set by the VP, Marketing & Communication and with additional input and guidance from the Chief of Staff, develops, executes and oversees the flow of communication and information between GreatAmerica and its subsidiaries and divisions and both internal and external stakeholders (i.e. employees, public, etc.), acting as the point of contact with media outlets and industry associations. The Communications Manager is responsible for developing effective messaging and communications strategies. They will create or oversee the creation of promotional and informative public-facing materials. This person is up to date on the latest methods of communication (i.e. PR Newswire, Reach System, etc.) and will work with all forms of media, including press releases and digital campaigns, print materials, social media, A/V, etc. This role requires a strategic thinker with exceptional writing skills, media expertise, and the ability to craft compelling narratives that enhance our company's reputation and tell our story in a way that resonates with our audience (both internal and external).
As a Corporate Communications Manager, you will:
Communications:
Assisting VP, Corporate Marketing & Communications to ensure all materials (i.e. website, sales collateral, tradeshow materials, etc.) has a consistent "voice" that represents GreatAmerica, IRH Capital, and any future entities with polished, positive, professional messaging and branding. Coordinating with the Chief of Staff on communications from and for our Executive Leadership Team and Senior Operating Team. Acts as "quality control" on all communications - internal and external. With VP, Corporate Marketing & Communications, the Communications Manager will develop and implement a comprehensive communications strategy that aligns with business objectives. Works with key internal stakeholders to develop and execute slides for the informational Reach system at all GA locations. This includes coordination with the GreatTomorrow team, community events, leadership, etc. and serves as a consistent communication tool for GA. Monthly messaging. Working with leadership to develop internal communications on a monthly cadence. Create, coordinate, write, link, and execute internal monthly newsletter. Serve as back-up for our Incident Response Team and Business Continuity Planning, eventually assuming the lead on both. Monitor and analyze communication effectiveness, providing insights for improvement. Serve as conduit for information for Marketing Communications Team seeking ways to cross-promote, share content and reduce duplicate content and sales collateral. Marketing:
Serve as primary marketing & communications point of contact for Platform Services, HR, and other business support teams, developing and executing marketing plans to help those teams communicate value and need across the organization and to external customers / recruits. Coordinate with SMDs to ensure consistency, collaboration, and quality of work sent into the marketplace.
Public Relations:
Ensure we are "shielding" our executives from publications looking to report on "issues, problems or fabricated stories," providing them with a liaison who can help coordinate messaging with legal, leadership and various trade publications. Foster relationships within our industries (Monitor, ELFA, NEFA, etc.) and media outlets and keep current on their editorial calendars with help of Strategic Marketing Directors. Coordinate with Director, Digital Marketing and Content Marketing Team to ensure a proactive SEO backlink strategy, proactively pitching GA content where needed (trade publications, Forbes.com, etc.) and providing curated content from various resources to Content Team. Write, distribute and follow up on press releases, working with VP, Corporate Marketing and Communications for editing and legal review. Communicate and coordinate around philanthropy process (Employee Advised Fund), including maintaining the webpage (via HubSpot or future CRM) and communicating with GA team members about various charities we are supporting. Create, maintain and monitor Wikipedia Pages for GreatAmerica, IRH Capital, and future entities. Conduct an annual audit and update of pages. Respond to crisis or challenging situations quickly and professionally. Coordinate with legal team and VP, Corporate Marketing and Communications for talking points and methods of communication. Seek opportunities to promote our leaders, in trade publications, individual awards, webinars, etc. Develop strategic plan to submit for industry and individual awards, keeping track of past winners and future nominees. Assist VP, Corporate Marketing and Communications on reputation management initiative. This includes updating and monitoring reputation sites (including newly developed ones) and interfacing with the legal department to ensure online reviews and Better Business Bureau filings are responded to in a timely manner. As we develop and test strategies to improve our review, NPS and CSAT scores, the Communications Director will be a pivotal part of correcting and monitoring our progress. Serve as point of contact and communications director for internal customers (i.e. Advisory Services, Human Resources, Portfolio Services Group, etc.) helping to coordinate and complete their projects, working with other Corporate Marketing Communications team members to see these projects to completion. Provide Treasury Updates on Bond Releases. Other responsibilities, as assigned. Project Management:
A/B testing on various communications methods and tools to ensure best outcomes. Maintaining a spreadsheet of public relations spending and assistance with setting annual budget around same. Various Comms /PR-related projects throughout the year (i.e. M&A, crisis communications, etc.). To be successful in this role you will need:
Education
Bachelor's degree in business, marketing, communications, psychology, or equivalent Experience:
Minimum of 5+ years related experience Computer Skills:
Proficient in Microsoft Office Suite, Salesforce.com or comparable CRM tools, HubSpot or comparable marketing automation tools, and Google Analytics. Adept at using tools, such as Co-Pilot to ensure consistency in writing.
Other Requirements:
Track record of customer relations and sales support Public speaking experience; internal and external audiences Self-starter with a passion for growing a brand and our business Ability to develop and leverage internal and working relationships Must possess a high degree of business acumen and be able to cultivate and maintain professional relationships throughout the industry Must possess exceptional written and verbal communication skills Sharing rewards is an integral part of our culture. We believe in the value of hard work and reward our employees beyond the paycheck. Our total rewards package is based on eligibility and includes:
Financial Benefits
Competitive Compensation Monthly Bonuses for Eligible Employees 401(k) and Company Match Annual Profit Sharing Paid Time Off Health, Wellbeing, and Family Planning Benefits
Paid Vacation - starting at 80 hours annually for employees in their first year of service. Paid Sick Days - Ten (10) per year with a conversion option for unused time. Ten (10) Paid Holidays per year Gym Reimbursement Health Insurance Dental Insurance Vision Insurance Short-Term and Long Term Disability Company Paid Life Insurance Flexible Spending Accounts (FSA) Health Savings Accounts (HSA) Employee Assistance Program Parental Leave Education and Career Planning Benefits
Tuition Assistance Networking Opportunities Leadership Development Opportunities Perks
Paid Parking Service Awards Hybrid work arrangements Business casual environment A strong organizational culture focused on our greatest asset:
you !
If your experience aligns closely, please apply. We value diverse backgrounds and adding new perspectives. We encourage you to apply if you can make a strong impact in this role at www.greatamerica.com/careers.
Please note, applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa.