Cvent
Overview:
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation-AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you.
Cvent is looking for a strategic and results-driven Director of Customer Expansion to lead Demand Generation initiatives focused on driving net new booked revenue within our Commercial and Enterprise customer base. This role is responsible for cross-sell, upsell, and new buying center penetration, developing integrated programs that grow our footprint across Cvent's extensive product suite.
This role sits within the Demand Generation team and partners closely with Sales, Customer Success, Field Marketing, Product Marketing, and Digital to design campaigns that convert customer engagement into pipeline and closed-won business.
In This Role, You Will:
Own the customer expansion strategy across Commercial and Enterprise accounts in North America, driving net new booked revenue through cross-sell, upsell, and whitespace engagement Build integrated, multi-channel campaigns; including digital, email, webinars, and sales-supported outreach that align with customer needs and key business moments Identify and prioritize opportunities using tools like 6sense, Salesforce, and product usage signals, with a focus on uncovering and engaging new buying centers Partner with Sales and Customer Success to align on account plans and campaign execution strategies Collaborate with Product Marketing and Vertical Marketing to develop relevant messaging, offers, and content tailored to specific customer segments and industries Track and report on key KPIs: expansion pipeline, sourced revenue, campaign performance, and conversion rates across the funnel Continuously test and optimize programs based on performance, feedback, and evolving customer needs Here's What You Need:
10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM) Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiatives Proficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6sense Strong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partners Experience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processes Analytical mindset with experience using data to drive prioritization and program optimization Exceptional project management, communication, and stakeholder alignment skills Bachelor's degree required
Physical Demands We are not able to offer sponsorship for this position
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation-AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you.
Cvent is looking for a strategic and results-driven Director of Customer Expansion to lead Demand Generation initiatives focused on driving net new booked revenue within our Commercial and Enterprise customer base. This role is responsible for cross-sell, upsell, and new buying center penetration, developing integrated programs that grow our footprint across Cvent's extensive product suite.
This role sits within the Demand Generation team and partners closely with Sales, Customer Success, Field Marketing, Product Marketing, and Digital to design campaigns that convert customer engagement into pipeline and closed-won business.
In This Role, You Will:
Own the customer expansion strategy across Commercial and Enterprise accounts in North America, driving net new booked revenue through cross-sell, upsell, and whitespace engagement Build integrated, multi-channel campaigns; including digital, email, webinars, and sales-supported outreach that align with customer needs and key business moments Identify and prioritize opportunities using tools like 6sense, Salesforce, and product usage signals, with a focus on uncovering and engaging new buying centers Partner with Sales and Customer Success to align on account plans and campaign execution strategies Collaborate with Product Marketing and Vertical Marketing to develop relevant messaging, offers, and content tailored to specific customer segments and industries Track and report on key KPIs: expansion pipeline, sourced revenue, campaign performance, and conversion rates across the funnel Continuously test and optimize programs based on performance, feedback, and evolving customer needs Here's What You Need:
10+ years of B2B marketing experience with a strong background in demand generation, customer marketing, or account-based marketing (ABM) Experience building revenue-driving programs for existing customers, including cross-sell, upsell, and adoption-focused initiatives Proficiency with marketing tools such as Marketo or Eloqua, Salesforce, and ABM/intent platforms like 6sense Strong collaboration skills with a proven ability to influence Sales, Customer Success, and Product Marketing partners Experience targeting both commercial and enterprise segments, with understanding of complex buying cycles and multi-threaded sales processes Analytical mindset with experience using data to drive prioritization and program optimization Exceptional project management, communication, and stakeholder alignment skills Bachelor's degree required
Physical Demands We are not able to offer sponsorship for this position