Response Mine Interactive
Digital Account Manager/Sr. Manager
Response Mine Interactive, Atlanta, Georgia, United States, 30383
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Digital Account Manager/Sr. Manager
role at
Response Mine Interactive
Digital Marketing Account Manager/Sr. Manager
You will be the day‑to‑day owner for a portfolio of performance marketing clients (typically
4–6 accounts ;
$2M–$10M
annual media under management) in
ecommerce, home services, and healthcare . Your mandate: convert client business objectives into measurable growth across paid media, affiliate marketing, search engine optimization, AI inclusions, CRO, and analytics. You’ll lead weekly client calls, orchestrate cross‑functional specialists, and ensure we hit targets for
CAC, ROAS, and LTV
while maintaining forecast accuracy and client satisfaction.
In 90 Days
Implement account scorecards with KPIs, baselines, and targets for each client.
Aid in establishing a testing roadmap, delivering
four experiments per account/month
(creative, audience, bidding, landing pages) in coordination with the media and analytics teams.
Oversee pacing and performance to plan ( 95%
budget pacing; ± 10%
forecast accuracy) for clients and internal teams.
Strong understanding of core efficiency metrics ( CPA ↓10–20%
or
ROAS ↑15–30% , account‑dependent) and how to improve them.
Lead production of presentations and QBRs utilizing Beautiful.ai or PowerPoint with your clients.
Improve client relationships and assist in new business development efforts.
What You’ll Do Client Leadership & Management
Serve as the
primary point of contact
and trusted advisor for assigned accounts; translate goals into channel strategies and quarterly plans.
Build and present
POVs
and performance narratives that connect media to revenue, churn, and LTV.
Run weekly WIPs/QBRs; align stakeholders on priorities, budgets, and success criteria.
Performance Marketing Execution
Oversee, with the media team, the execution across Paid Search (Google/Microsoft), Paid Social (Meta, LinkedIn, Pinterest), Affiliate Marketing, and Lead Generation; partner closely with the
SEO
team and
CRO
efforts to maximize end‑to‑end funnel performance.
Leverage
AI‑assisted workflows
(e.g., creative iteration, audience discovery, bid/modifier heuristics) within brand and platform policies.
Ensure proper tracking (GA4, GTM, pixels, offline conversions, server‑side events) and maintain clean UTM governance.
Maintain rigorous test velocity; document hypotheses, results, and next actions.
Analytics, Forecasting & Insights
Own weekly/monthly reporting: pacing, KPI variance, cohort/LTV, incrementality, and media mix insights.
Build bottoms‑up forecasts and scenario plans; recommend budget reallocations based on marginal CPA/ROAS.
Translate data into
clear decisions —not just charts.
Project Management & Quality
Drive on‑time/on‑scope delivery using structured workflows (briefs, RACI, change logs).
Proactively flag risks; implement corrective actions and post‑mortems.
Maintain an account playbook for each client (goals, audiences, offers, creative pillars, landing pages, tracking map).
Growth & Commercials
Identify expansion opportunities (new channels, offers, geos, CRO) backed by quantified business cases.
Support SOW renewals and upsells; contribute to proposals with performance projections.
What You’ve Done
3–6 years
in performance marketing at an agency or high‑growth brand;
2+ years
owning client relationships end‑to‑end.
Core channel experience in
Paid Search ,
Paid Social ,
Affiliate Marketing ,
Lead Generation ,
SEO ,
AI‑assisted optimization , and
CRO .
Proven results managing
multi‑channel
budgets (monthly
$100K–$1M+ ) with measurable improvements to
CAC/ROAS/MER/LTV .
Hands‑on experience with
Google Ads ,
Meta Ads Manager ,
GA4 ,
GTM ;
Looker
or other data visualization platforms (Tableau/Power BI).
Familiarity with
MMPs
(AppsFlyer/Adjust),
offline conversions , and attribution (MTA/MMM).
Comfortable building
forecasts ,
media plans , and executive‑ready narratives.
Strong command of experiment design, CRO basics, and creative testing frameworks.
Tooling: Excel/Sheets (pivot/modeling), Asana/Jira, Slack.
Excellent client communication and meeting facilitation; calm under pressure.
Nice to have:
basic SQL; DV360/YouTube; SEO/CRO collaboration; eCommerce and lead‑gen experience across healthcare, home services, and retail.
How We Work
Truth in analytics:
we lead with data and plain‑English recommendations.
Operator mindset:
we measure, test, and iterate—weekly.
No vanity work:
everything ties to revenue, efficiency, or learning.
Nice to have skills
Pest control, healthcare, patient acquisition, and e‑commerce experience
Fortune 500/PE‑backed portfolio background
Certifications (Google, Meta, Google Analytics)
Knowledge of privacy/data governance/TCPA
Knowledge of the Theory of constraints or system dynamics
Trusted Advisor Mentality
Atlanta area‑based, but the right candidate can be remote
Why us?
Fun, genuine, and collaborative company culture
Fully remote work
Provided the equipment necessary for you to complete your job easily and comfortably.
Medical, Vision, and Dental Health Insurance
401K retirement plan
Annual assessment with promotion opportunities
17 PTO days
9 Holidays
Company Overview Response Mine is award‑winning firm that has been voted one of the best places to work by The Atlanta Journal and Constitution multiple times. Over the past 24 years, RMI has generated billions of dollars in new revenues for its clients across retail, home service, and healthcare companies by improving on their paid search, social media, SEO, and content marketing strategies. Committed to truth and analytics, RMI breaks the traditional agency billing and service model to help clients outperform their market and competitors through radical transparency and next‑level strategic partnership. We give our clients an unfair advantage with better direct marketing.
#J-18808-Ljbffr
Digital Account Manager/Sr. Manager
role at
Response Mine Interactive
Digital Marketing Account Manager/Sr. Manager
You will be the day‑to‑day owner for a portfolio of performance marketing clients (typically
4–6 accounts ;
$2M–$10M
annual media under management) in
ecommerce, home services, and healthcare . Your mandate: convert client business objectives into measurable growth across paid media, affiliate marketing, search engine optimization, AI inclusions, CRO, and analytics. You’ll lead weekly client calls, orchestrate cross‑functional specialists, and ensure we hit targets for
CAC, ROAS, and LTV
while maintaining forecast accuracy and client satisfaction.
In 90 Days
Implement account scorecards with KPIs, baselines, and targets for each client.
Aid in establishing a testing roadmap, delivering
four experiments per account/month
(creative, audience, bidding, landing pages) in coordination with the media and analytics teams.
Oversee pacing and performance to plan ( 95%
budget pacing; ± 10%
forecast accuracy) for clients and internal teams.
Strong understanding of core efficiency metrics ( CPA ↓10–20%
or
ROAS ↑15–30% , account‑dependent) and how to improve them.
Lead production of presentations and QBRs utilizing Beautiful.ai or PowerPoint with your clients.
Improve client relationships and assist in new business development efforts.
What You’ll Do Client Leadership & Management
Serve as the
primary point of contact
and trusted advisor for assigned accounts; translate goals into channel strategies and quarterly plans.
Build and present
POVs
and performance narratives that connect media to revenue, churn, and LTV.
Run weekly WIPs/QBRs; align stakeholders on priorities, budgets, and success criteria.
Performance Marketing Execution
Oversee, with the media team, the execution across Paid Search (Google/Microsoft), Paid Social (Meta, LinkedIn, Pinterest), Affiliate Marketing, and Lead Generation; partner closely with the
SEO
team and
CRO
efforts to maximize end‑to‑end funnel performance.
Leverage
AI‑assisted workflows
(e.g., creative iteration, audience discovery, bid/modifier heuristics) within brand and platform policies.
Ensure proper tracking (GA4, GTM, pixels, offline conversions, server‑side events) and maintain clean UTM governance.
Maintain rigorous test velocity; document hypotheses, results, and next actions.
Analytics, Forecasting & Insights
Own weekly/monthly reporting: pacing, KPI variance, cohort/LTV, incrementality, and media mix insights.
Build bottoms‑up forecasts and scenario plans; recommend budget reallocations based on marginal CPA/ROAS.
Translate data into
clear decisions —not just charts.
Project Management & Quality
Drive on‑time/on‑scope delivery using structured workflows (briefs, RACI, change logs).
Proactively flag risks; implement corrective actions and post‑mortems.
Maintain an account playbook for each client (goals, audiences, offers, creative pillars, landing pages, tracking map).
Growth & Commercials
Identify expansion opportunities (new channels, offers, geos, CRO) backed by quantified business cases.
Support SOW renewals and upsells; contribute to proposals with performance projections.
What You’ve Done
3–6 years
in performance marketing at an agency or high‑growth brand;
2+ years
owning client relationships end‑to‑end.
Core channel experience in
Paid Search ,
Paid Social ,
Affiliate Marketing ,
Lead Generation ,
SEO ,
AI‑assisted optimization , and
CRO .
Proven results managing
multi‑channel
budgets (monthly
$100K–$1M+ ) with measurable improvements to
CAC/ROAS/MER/LTV .
Hands‑on experience with
Google Ads ,
Meta Ads Manager ,
GA4 ,
GTM ;
Looker
or other data visualization platforms (Tableau/Power BI).
Familiarity with
MMPs
(AppsFlyer/Adjust),
offline conversions , and attribution (MTA/MMM).
Comfortable building
forecasts ,
media plans , and executive‑ready narratives.
Strong command of experiment design, CRO basics, and creative testing frameworks.
Tooling: Excel/Sheets (pivot/modeling), Asana/Jira, Slack.
Excellent client communication and meeting facilitation; calm under pressure.
Nice to have:
basic SQL; DV360/YouTube; SEO/CRO collaboration; eCommerce and lead‑gen experience across healthcare, home services, and retail.
How We Work
Truth in analytics:
we lead with data and plain‑English recommendations.
Operator mindset:
we measure, test, and iterate—weekly.
No vanity work:
everything ties to revenue, efficiency, or learning.
Nice to have skills
Pest control, healthcare, patient acquisition, and e‑commerce experience
Fortune 500/PE‑backed portfolio background
Certifications (Google, Meta, Google Analytics)
Knowledge of privacy/data governance/TCPA
Knowledge of the Theory of constraints or system dynamics
Trusted Advisor Mentality
Atlanta area‑based, but the right candidate can be remote
Why us?
Fun, genuine, and collaborative company culture
Fully remote work
Provided the equipment necessary for you to complete your job easily and comfortably.
Medical, Vision, and Dental Health Insurance
401K retirement plan
Annual assessment with promotion opportunities
17 PTO days
9 Holidays
Company Overview Response Mine is award‑winning firm that has been voted one of the best places to work by The Atlanta Journal and Constitution multiple times. Over the past 24 years, RMI has generated billions of dollars in new revenues for its clients across retail, home service, and healthcare companies by improving on their paid search, social media, SEO, and content marketing strategies. Committed to truth and analytics, RMI breaks the traditional agency billing and service model to help clients outperform their market and competitors through radical transparency and next‑level strategic partnership. We give our clients an unfair advantage with better direct marketing.
#J-18808-Ljbffr