Maryland Staffing
Social Media Manager
The Social Media Manager supports Choice's social media program across key hotel brands, helping to build loyalty and engagement with new and existing guests. This role executes social media campaigns and content strategies, collaborating with internal teams and external agencies. The individual contributes to influencer and content creator marketing and supports the maturity of Choice's social media presence across platforms, products, and markets. This is an individual contributor role with cross-functional collaboration across marketing, customer care, and communications. Responsibilities: Plan and execute social media campaigns, providing strategic recommendations across platforms, audiences, and products. Collaborate with agency partners and internal creative teams to manage timelines and ensure best practices. Write campaign briefs and develop content ideas and activations, integrating influencer and content creator strategies. Recommend and execute test-and-learn opportunities to optimize social media performance. Support resolution of technology issues raised by internal stakeholders (e.g., PR, Talent Acquisition). Build relationships with content creators and support influencer programming for key hotel brands. Use social media tools to monitor engagement and identify opportunities. Manage publishing calendar and post-production review processes. Report regularly on performance and insights across social media channels. Qualifications: Employment Experience: 35 years of social media experience in an agency, in-house marketing team, or social media technology company. Hospitality experience preferred. Experience managing agency and internal partners in a matrixed organization. Familiarity with influencer and content creator management. Technical Skills: Proficiency in social media platforms (Facebook, Instagram, TikTok, Snapchat, Reddit, YouTube). Experience with audience targeting, triggered marketing, tagging, and analytics. Working knowledge of social media management platforms. Ability to develop and execute content concepts. Experience building influencer/content creator programs or employee advocacy initiatives. Additional Skills & Competencies: Strong presentation skills and creative eye for social media trends. Ability to model Choice's Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious, Show Integrity. Education Requirements: Bachelor's Degree in Marketing, Communications, or Technology or equivalent combination of education and work experience. Salary Range: $85,000 - $100,000. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: Competitive compensation and benefits, including medical, dental, and vision coverage. Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance. Financial benefits for retirement and health savings. Employee recognition programs. Discounts at Choice hotels worldwide. About Choice: Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves the striver, the dreamer, the entrepreneur because that's who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today for associates, our company, and our franchisees. Our corporate office locations: North Bethesda, MD, Scottsdale, AZ, Minneapolis, MN, Field/Remote. Choice's Cultural Values: Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity. Choice's Leadership Principles: Act with Intention | Lead with Authenticity | Grow & Deliver.
The Social Media Manager supports Choice's social media program across key hotel brands, helping to build loyalty and engagement with new and existing guests. This role executes social media campaigns and content strategies, collaborating with internal teams and external agencies. The individual contributes to influencer and content creator marketing and supports the maturity of Choice's social media presence across platforms, products, and markets. This is an individual contributor role with cross-functional collaboration across marketing, customer care, and communications. Responsibilities: Plan and execute social media campaigns, providing strategic recommendations across platforms, audiences, and products. Collaborate with agency partners and internal creative teams to manage timelines and ensure best practices. Write campaign briefs and develop content ideas and activations, integrating influencer and content creator strategies. Recommend and execute test-and-learn opportunities to optimize social media performance. Support resolution of technology issues raised by internal stakeholders (e.g., PR, Talent Acquisition). Build relationships with content creators and support influencer programming for key hotel brands. Use social media tools to monitor engagement and identify opportunities. Manage publishing calendar and post-production review processes. Report regularly on performance and insights across social media channels. Qualifications: Employment Experience: 35 years of social media experience in an agency, in-house marketing team, or social media technology company. Hospitality experience preferred. Experience managing agency and internal partners in a matrixed organization. Familiarity with influencer and content creator management. Technical Skills: Proficiency in social media platforms (Facebook, Instagram, TikTok, Snapchat, Reddit, YouTube). Experience with audience targeting, triggered marketing, tagging, and analytics. Working knowledge of social media management platforms. Ability to develop and execute content concepts. Experience building influencer/content creator programs or employee advocacy initiatives. Additional Skills & Competencies: Strong presentation skills and creative eye for social media trends. Ability to model Choice's Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious, Show Integrity. Education Requirements: Bachelor's Degree in Marketing, Communications, or Technology or equivalent combination of education and work experience. Salary Range: $85,000 - $100,000. Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: Competitive compensation and benefits, including medical, dental, and vision coverage. Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance. Financial benefits for retirement and health savings. Employee recognition programs. Discounts at Choice hotels worldwide. About Choice: Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves the striver, the dreamer, the entrepreneur because that's who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today for associates, our company, and our franchisees. Our corporate office locations: North Bethesda, MD, Scottsdale, AZ, Minneapolis, MN, Field/Remote. Choice's Cultural Values: Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity. Choice's Leadership Principles: Act with Intention | Lead with Authenticity | Grow & Deliver.