Medical University of South Carolina
Marketing and Communications Analytics Manager
Medical University of South Carolina, Charleston, South Carolina, United States, 29408
Marketing And Communications Analytics Manager
Marketing And Communications Analytics Manager Charleston, South Carolina The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We're looking for change agents who thrive in fast-paced environments, embrace continuous evolution, and are excited to make a meaningful impact across MUSC's Health, Research, and University divisions. Key Responsibilities
Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach. Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs. Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI. Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value. Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements. Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel. Own list management supporting campaigns related to consumers/patients, providers and students. Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization. Preferred Qualifications
Bachelor's or Master's degree in Marketing, Data Science, Public Health, Business Analytics, or related field. Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries. Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo). Understanding of HIPAA-compliant data practices and healthcare consumer behavior. Experience with A/B testing, funnel analysis, and campaign optimization. Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences. Experience working with external agencies and managing vendor relationships. Preferred Skills
Experience with Python or R for advanced analytics. Familiarity with healthcare-specific platforms and EMR/CRM integrations. Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governances. Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience. Physical Requirements
Mobility & Posture
Standing: Continuous Sitting: Continuous Walking: Continuous Climbing stairs: Infrequent Working indoors: Continuous Working outdoors (temperature extremes): Infrequent Working from elevated areas: Frequent Working in confined/cramped spaces: Frequent Kneeling: Infrequent Bending at the waist: Continuous Twisting at the waist: Frequent Squatting: Frequent
Manual Dexterity & Strength
Pinching operations: Frequent Gross motor use (fingers/hands): Continuous Firm grasping (fingers/hands): Continuous Fine manipulation (fingers/hands): Continuous Reaching overhead: Frequent Reaching in all directions: Continuous Repetitive motion (hands/wrists/elbows/shoulders): Continuous Full use of both legs: Continuous Balance & coordination (lower extremities): Frequent
Lifting & Force Requirements
Lift/carry 50 lbs. unassisted: Infrequent Lift/lower 50 lbs. from floor to 36": Infrequent Lift up to 25 lbs. overhead: Infrequent Exert up to 50 lbs. of force: Frequent Examples: Transfer 100 lb. non-ambulatory patient = 50 lbs. force Push 400 lb. patient in wheelchair on carpet = 20 lbs. force Push patient stretcher one-handed = 25 lbs. force
Vision & Sensory
Maintain corrected vision 20/40 (one or both eyes): Continuous Recognize objects (near/far): Continuous Color discrimination: Continuous Depth perception: Continuous Peripheral vision: Continuous Hearing acuity (with correction): Continuous Tactile sensory function: Continuous Gross motor with fine motor coordination: Continuous Selected Positions: Olfactory (smell) function: Continuous Respirator use qualification: Continuous
Work Environment & Conditions
Effective stress management: Continuous Rotating shifts: Frequent Overtime as required: Frequent Latex-safe environment: Continuous
If you like working with energetic enthusiastic individuals, you will enjoy your career with us! The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need. Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.
Marketing And Communications Analytics Manager Charleston, South Carolina The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We're looking for change agents who thrive in fast-paced environments, embrace continuous evolution, and are excited to make a meaningful impact across MUSC's Health, Research, and University divisions. Key Responsibilities
Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach. Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs. Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI. Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value. Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements. Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel. Own list management supporting campaigns related to consumers/patients, providers and students. Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization. Preferred Qualifications
Bachelor's or Master's degree in Marketing, Data Science, Public Health, Business Analytics, or related field. Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries. Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo). Understanding of HIPAA-compliant data practices and healthcare consumer behavior. Experience with A/B testing, funnel analysis, and campaign optimization. Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences. Experience working with external agencies and managing vendor relationships. Preferred Skills
Experience with Python or R for advanced analytics. Familiarity with healthcare-specific platforms and EMR/CRM integrations. Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governances. Education: Bachelor's Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience. Physical Requirements
Mobility & Posture
Standing: Continuous Sitting: Continuous Walking: Continuous Climbing stairs: Infrequent Working indoors: Continuous Working outdoors (temperature extremes): Infrequent Working from elevated areas: Frequent Working in confined/cramped spaces: Frequent Kneeling: Infrequent Bending at the waist: Continuous Twisting at the waist: Frequent Squatting: Frequent
Manual Dexterity & Strength
Pinching operations: Frequent Gross motor use (fingers/hands): Continuous Firm grasping (fingers/hands): Continuous Fine manipulation (fingers/hands): Continuous Reaching overhead: Frequent Reaching in all directions: Continuous Repetitive motion (hands/wrists/elbows/shoulders): Continuous Full use of both legs: Continuous Balance & coordination (lower extremities): Frequent
Lifting & Force Requirements
Lift/carry 50 lbs. unassisted: Infrequent Lift/lower 50 lbs. from floor to 36": Infrequent Lift up to 25 lbs. overhead: Infrequent Exert up to 50 lbs. of force: Frequent Examples: Transfer 100 lb. non-ambulatory patient = 50 lbs. force Push 400 lb. patient in wheelchair on carpet = 20 lbs. force Push patient stretcher one-handed = 25 lbs. force
Vision & Sensory
Maintain corrected vision 20/40 (one or both eyes): Continuous Recognize objects (near/far): Continuous Color discrimination: Continuous Depth perception: Continuous Peripheral vision: Continuous Hearing acuity (with correction): Continuous Tactile sensory function: Continuous Gross motor with fine motor coordination: Continuous Selected Positions: Olfactory (smell) function: Continuous Respirator use qualification: Continuous
Work Environment & Conditions
Effective stress management: Continuous Rotating shifts: Frequent Overtime as required: Frequent Latex-safe environment: Continuous
If you like working with energetic enthusiastic individuals, you will enjoy your career with us! The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need. Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.