Marketing Manager, Acute

Value Proposition As a leading partner in healthcare, Medline Canada's sole purpose is Together Improving care – this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast. Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes: Collaborative work environment with highly engaged employees Market competitive compensation and benefits plan, including LTD & Insurance DPSP match program Annual Employee Appreciation Week Paid vacation and personal days Lifeworks® Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being Career growth and training programs Open communication with Senior Leaders Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit Employee referral program Education support programs Fitness subsidy Recognition programs Social activities And much more… JOB SUMMARY The

Marketing Manager, Acute

will lead and execute Medline marketing efforts in the Acute Care channel in Canada.

This role will drive brand awareness, customer engagement, and strategic marketing initiatives to support customer acquisition and retention, while supporting key internal Sales and Clinical stakeholder teams to grow and maintain this strategic market in Canada. CORE JOB RESPONSIBILITIES Strategic Leadership : Acts as the owner of the

Value Proposition

and

Go-to-Market Approach

for the Acute Care Channel in Canada. Brand Development : Drives awareness and engagement of the

Medline Canada

brand through tailored marketing strategies. Customer-Centric Focus : Leverages

Customer Insights

to align brand activities with the evolving needs of the Canadian healthcare market. Cross-functional Collaboration : Works closely with

Sales

and other internal stakeholders to ensure coordinated execution of marketing and brand initiatives. Campaign Execution : Manages and implements brand campaigns and communications that aim to:

Strengthen brand credibility and differentiation Drive measurable sales impact

Market Activation : Leads the activation of the Medline Programs and Strategies to drive customer penetration and support growth targets. Executes Annual Marketing Plans

based on customer insights, including product launches, in collaboration with key internal stakeholders.

This includes Roadmaps and Playbooks to drive sales enablement and customer activation activities.

This channel leader is responsible for key stakeholder engagement, alignment and collaboration. Aligns marketing initiatives with emerging business opportunities , applying a proactive and reactive strategy informed by a deep understanding of the GPO (Group Purchasing Organization) and SSO (Shared Services Organization) landscape when applicable, and RFP Strategy. Leads Go-to-Market (GtM) and Value Proposition strategies

in Acute, ensuring alignment with Sales, Product, and Clinical stakeholders. Monitors market dynamics

and aligns marketing strategies with overarching business objectives. Serves as the Marketing Channel Champion , advocating for channel needs and ensuring strategies are aligned with market demands. Facilitates cross-functional collaboration , hosting regular sales & product management channel discussions to ensure alignment of programs, messaging, and tools with business goals. Maintains and enforces brand guidelines , ensuring brand consistency across all projects and communication channels. Coordinates marketing deliverables

for annual events including tradeshows, customer presentations, publications, internal conferences, and channel-specific activities in collaboration with the event lead at Medline. Ensures consistent brand messaging

across all media, working closely with the marketing team to align efforts across digital, print, events, and other platforms. Provides cross-functional support

for broader marketing initiatives and team projects as needed. Develops and manages project budgets and timelines , ensuring efficient execution and alignment with strategic goals. Evaluates marketing performance

through ROI analysis and campaign metrics to inform future initiatives.