Nassau Candy
Digital Performance Analyst
Hybrid - Hicksville, NY | Full Time
About the Role Nassau Candy is seeking a
Digital Performance Analyst
to turn marketing data into actionable insights that drive online growth. In this role, you'll analyze performance across our
B2B eCommerce site, email, SEO, and paid media programs
- helping shape strategy, improve user experience, and guide investment decisions.
You'll collaborate across
marketing, merchandising, sales, and web development
teams to ensure every digital initiative is optimized for
engagement, efficiency, and conversion.
What You'll Do
Analytics & Reporting Monitor website, email, and paid media performance using
GA4, Klaviyo, and SEMrush Build weekly and monthly dashboards highlighting key KPIs and performance trends Translate data into actionable insights and recommendations for sales and marketing teams Website & UX Insights
Analyze user behavior, funnel performance, and conversion paths to identify friction points Partner with developers to test and implement site improvements Track homepage, landing page, and campaign performance to inform content and merchandising priorities Email & CRM Performance (Klaviyo)
Evaluate campaign and automation performance - open, click, and conversion rates Conduct A/B testing to improve deliverability and engagement Report on lifecycle performance and segmentation effectiveness Paid Media Optimization
Partner with the marketing agency and Google reps to analyze CPC, conversion rate, and ROI Recommend budget reallocations and keyword adjustments based on performance insights SEO & Organic Growth
Conduct keyword and content audits using
SEMrush
and
GA4 Identify opportunities to increase organic visibility and improve on-page SEO Monitor and report on ranking shifts and traffic attribution What We're Looking For
3-5 years of experience in
digital analytics, marketing performance, or eCommerce analysis
(B2B preferred) Proficiency with
Google Analytics 4, Looker Studio, Klaviyo, SEMrush, and Excel Solid understanding of
SEO, PPC, CRO, and attribution modeling Strong analytical mindset - able to interpret data and present clear insights Collaborative communicator comfortable working across teams
Hybrid - Hicksville, NY | Full Time
About the Role Nassau Candy is seeking a
Digital Performance Analyst
to turn marketing data into actionable insights that drive online growth. In this role, you'll analyze performance across our
B2B eCommerce site, email, SEO, and paid media programs
- helping shape strategy, improve user experience, and guide investment decisions.
You'll collaborate across
marketing, merchandising, sales, and web development
teams to ensure every digital initiative is optimized for
engagement, efficiency, and conversion.
What You'll Do
Analytics & Reporting Monitor website, email, and paid media performance using
GA4, Klaviyo, and SEMrush Build weekly and monthly dashboards highlighting key KPIs and performance trends Translate data into actionable insights and recommendations for sales and marketing teams Website & UX Insights
Analyze user behavior, funnel performance, and conversion paths to identify friction points Partner with developers to test and implement site improvements Track homepage, landing page, and campaign performance to inform content and merchandising priorities Email & CRM Performance (Klaviyo)
Evaluate campaign and automation performance - open, click, and conversion rates Conduct A/B testing to improve deliverability and engagement Report on lifecycle performance and segmentation effectiveness Paid Media Optimization
Partner with the marketing agency and Google reps to analyze CPC, conversion rate, and ROI Recommend budget reallocations and keyword adjustments based on performance insights SEO & Organic Growth
Conduct keyword and content audits using
SEMrush
and
GA4 Identify opportunities to increase organic visibility and improve on-page SEO Monitor and report on ranking shifts and traffic attribution What We're Looking For
3-5 years of experience in
digital analytics, marketing performance, or eCommerce analysis
(B2B preferred) Proficiency with
Google Analytics 4, Looker Studio, Klaviyo, SEMrush, and Excel Solid understanding of
SEO, PPC, CRO, and attribution modeling Strong analytical mindset - able to interpret data and present clear insights Collaborative communicator comfortable working across teams