Paramount Global
Coordinator, Brand Marketing
The Coordinator will play a key role in the development and execution of marketing strategies for Paramount Home Entertainment's third-party acquisitions. The position reports to the Senior Manager, Brand Marketing.
Responsibilities to include, but not limited to :
Manages timelines for all marketing and operational activities to ensure team is on deadline
Responsible for trafficking and securing Brand approvals on high volume of Marketing and Creative assets (key art, online ad units, TV spots, metadata, etc). Additionally, provides input and feedback on all campaign materials to ensure strategic alignment.
Provides strategic recommendations on the optimal release strategy (release date, competitive landscape, seasonality) and positioning (target, key communication points) for each release and promotion
Works closely with digital service teams, ensuring assets and information are communicated to accounts in a timely manner
Develops, designs and optimizes marketing decks for internal and external audiences, including filmmakers
Communicates regularly with cross-functional groups including Sales, Operations, Legal, Production, Customer Marketing, Finance, Creative, PR and Digital Marketing to ensure thorough product and promotion development
Monitors, tracks and communicates competitive activity and industry trends and offers insights to support business objectives
Coordinates third party agreements and purchase order approvals
Provides support with ad hoc projects as needed
Basic Qualifications :
Bachelor's degree in Business Administration, Marketing, Film, or related field, preferred.
1+ years of experience in product marketing, product management, or brand management; experience within home entertainment, film studio, marketing / advertising agency, or consumer products a plus
Proficiency with Excel, PowerPoint, Photoshop and Airtable
Additional Qualifications :
A self-starter with a sense of humor and a sincere love for film and pop culture
Demonstrated success in written, verbal, and interpersonal communication in professional settings
Proactive collaborator with staff, administrators, external partners and senior management
Outgoing, organized, and detail oriented and capable of managing multiple high-profile projects in a fast-paced, deadline driven environment
Resourceful with the ability to work independently as well as effectively on a team
Familiarity with industry concepts and practices
Proven ability to interpret and discuss insights from a variety of data sources to support recommendations
Comprehensive problem-solving ability Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission : Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures' passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.
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The Coordinator will play a key role in the development and execution of marketing strategies for Paramount Home Entertainment's third-party acquisitions. The position reports to the Senior Manager, Brand Marketing.
Responsibilities to include, but not limited to :
Manages timelines for all marketing and operational activities to ensure team is on deadline
Responsible for trafficking and securing Brand approvals on high volume of Marketing and Creative assets (key art, online ad units, TV spots, metadata, etc). Additionally, provides input and feedback on all campaign materials to ensure strategic alignment.
Provides strategic recommendations on the optimal release strategy (release date, competitive landscape, seasonality) and positioning (target, key communication points) for each release and promotion
Works closely with digital service teams, ensuring assets and information are communicated to accounts in a timely manner
Develops, designs and optimizes marketing decks for internal and external audiences, including filmmakers
Communicates regularly with cross-functional groups including Sales, Operations, Legal, Production, Customer Marketing, Finance, Creative, PR and Digital Marketing to ensure thorough product and promotion development
Monitors, tracks and communicates competitive activity and industry trends and offers insights to support business objectives
Coordinates third party agreements and purchase order approvals
Provides support with ad hoc projects as needed
Basic Qualifications :
Bachelor's degree in Business Administration, Marketing, Film, or related field, preferred.
1+ years of experience in product marketing, product management, or brand management; experience within home entertainment, film studio, marketing / advertising agency, or consumer products a plus
Proficiency with Excel, PowerPoint, Photoshop and Airtable
Additional Qualifications :
A self-starter with a sense of humor and a sincere love for film and pop culture
Demonstrated success in written, verbal, and interpersonal communication in professional settings
Proactive collaborator with staff, administrators, external partners and senior management
Outgoing, organized, and detail oriented and capable of managing multiple high-profile projects in a fast-paced, deadline driven environment
Resourceful with the ability to work independently as well as effectively on a team
Familiarity with industry concepts and practices
Proven ability to interpret and discuss insights from a variety of data sources to support recommendations
Comprehensive problem-solving ability Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission : Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures' passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.
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