Blockstream
Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure. As Blockstream continues to grow, we are expanding our Consumer Products division to accelerate adoption of our Bitcoin-based tools, such as the Blockstream Jade hardware wallet and the Blockstream mobile wallet.
We are seeking a Vice President of Consumer Products to lead sales, marketing, and business development for Blockstream's consumer-oriented portfolio. This senior leadership role will drive go-to-market execution, build new distribution channels, and ensure the profitability and growth of Blockstream's consumer products. Reporting directly to executive leadership, you will be responsible for strategy, execution, and cross-functional coordination to ensure Blockstream continues to lead the industry in consumer-facing Bitcoin adoption. The role involves close collaboration with the Chief Marketing Officer, and you'll be expected to work from our Menlo Park office 2-3 days a week.
What You Will Be Doing (Responsibilities)
Sales and Business Development:
Lead all sales and business development activities for Blockstream's consumer products, expanding adoption and market share. Pricing Strategy:
Define and implement pricing models that align with profitability targets and long-term growth goals. Channel Development:
Build new sales channels and affiliate programs to broaden reach and distribution. Demand Generation:
In partnership with marketing, drive growth initiatives that generate demand, leads, and conversions for Blockstream consumer products. Brand Awareness:
In collaboration with cross-functional teams, create awareness of consumer products across target market segments through PR, marketing campaigns, partnerships, and technical evangelism. Product Input:
Serve as a primary source of market and customer requirements to guide product enhancements and new offerings. Strategic Alignment:
Partner with engineering, product, marketing, and business development teams to align product, brand, and market strategies. Additional Duties:
Perform other responsibilities as needed to support the success of the consumer business unit. What We Look For In You (Required Qualifications)
Leadership Experience:
Proven track record in senior leadership roles within consumer product management, fintech, blockchain, or technology industries. Sales & Business Development:
Strong experience leading sales and channel development strategies that deliver measurable results. Strategic Marketing Skills:
Demonstrated ability to drive demand generation and build awareness through integrated marketing, PR, and evangelism. Analytical & Financial Acumen:
Experience defining pricing models and managing P&L responsibility. Cross-Functional Collaboration:
Skilled in working across product, marketing, engineering, and business development to achieve aligned outcomes. Communication Skills:
Excellent verbal and written communication, able to engage with executive leadership, partners, and external audiences. Entrepreneurial Mindset:
Ability to thrive in a fast-paced, innovative environment, balancing execution with long-term strategic vision.
Stay Safe from Job Scams All official Blockstream communication will come from an
@blockstream.com
email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at hr@blockstream.com. Learn more about avoiding job scams here.
We are seeking a Vice President of Consumer Products to lead sales, marketing, and business development for Blockstream's consumer-oriented portfolio. This senior leadership role will drive go-to-market execution, build new distribution channels, and ensure the profitability and growth of Blockstream's consumer products. Reporting directly to executive leadership, you will be responsible for strategy, execution, and cross-functional coordination to ensure Blockstream continues to lead the industry in consumer-facing Bitcoin adoption. The role involves close collaboration with the Chief Marketing Officer, and you'll be expected to work from our Menlo Park office 2-3 days a week.
What You Will Be Doing (Responsibilities)
Sales and Business Development:
Lead all sales and business development activities for Blockstream's consumer products, expanding adoption and market share. Pricing Strategy:
Define and implement pricing models that align with profitability targets and long-term growth goals. Channel Development:
Build new sales channels and affiliate programs to broaden reach and distribution. Demand Generation:
In partnership with marketing, drive growth initiatives that generate demand, leads, and conversions for Blockstream consumer products. Brand Awareness:
In collaboration with cross-functional teams, create awareness of consumer products across target market segments through PR, marketing campaigns, partnerships, and technical evangelism. Product Input:
Serve as a primary source of market and customer requirements to guide product enhancements and new offerings. Strategic Alignment:
Partner with engineering, product, marketing, and business development teams to align product, brand, and market strategies. Additional Duties:
Perform other responsibilities as needed to support the success of the consumer business unit. What We Look For In You (Required Qualifications)
Leadership Experience:
Proven track record in senior leadership roles within consumer product management, fintech, blockchain, or technology industries. Sales & Business Development:
Strong experience leading sales and channel development strategies that deliver measurable results. Strategic Marketing Skills:
Demonstrated ability to drive demand generation and build awareness through integrated marketing, PR, and evangelism. Analytical & Financial Acumen:
Experience defining pricing models and managing P&L responsibility. Cross-Functional Collaboration:
Skilled in working across product, marketing, engineering, and business development to achieve aligned outcomes. Communication Skills:
Excellent verbal and written communication, able to engage with executive leadership, partners, and external audiences. Entrepreneurial Mindset:
Ability to thrive in a fast-paced, innovative environment, balancing execution with long-term strategic vision.
Stay Safe from Job Scams All official Blockstream communication will come from an
@blockstream.com
email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at hr@blockstream.com. Learn more about avoiding job scams here.