Blue Shield of California
Marketing Strategist, Principal - B2B
Blue Shield of California, Los Angeles, California, United States, 90079
Your Role
TheCommercial Marketingteam supports growth and retention efforts for Commercial Sales including sales enablement, campaigns and go-to-market initiatives. Reporting to theDirector, Commercial Marketing, the Marketing Strategist, Principal, will lead development of integrated marketing strategies, synthesizing inputs from key functional areas such as product and digital teams to build long-term roadmaps that drive growth with an emphasis on BB decision-makers and campaign design.
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TheCommercial Marketingteam supports growth and retention efforts for Commercial Sales including sales enablement, campaigns and go-to-market initiatives. Reporting to theDirector, Commercial Marketing, the Marketing Strategist, Principal, will lead development of integrated marketing strategies, synthesizing inputs from key functional areas such as product and digital teams to build long-term roadmaps that drive growth with an emphasis on BB decision-makers and campaign design.
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