Inside Higher Ed
Senior Director of Annual Giving
Inside Higher Ed, West Columbia, South Carolina, United States, 29172
Overview
Senior Director of Annual Giving at Inside Higher Ed. This position oversees direct and digital marketing solicitation and engagement programs for the university and collaborates with colleges, schools, and units to develop unit-based annual giving strategies. Responsibilities Oversee the management and implementation of direct and digital marketing strategies. Develop and execute an annual plan and a comprehensive marketing calendar to support AGLG goals and university priorities. Collaborate with the Executive Director to produce annual budget recommendations. Direct and develop comprehensive annual giving strategies for colleges, schools, and units; determine annual strategy and budget recommendations with leadership. Develops, implements, and manages an integrated omnichannel marketing plan (direct mail, email, digital ads, social media) for the university and its units; ensure coordination and integration of strategies. Implement a data-driven Annual Giving solicitation system; determine marketing segmentation, track progress, report results, and adjust tactics to improve outcomes. Support strategic development and high-level interpretation of Annual Giving reports; provide timely qualitative and quantitative reports on solicitation campaigns and marketing metrics for the Division of Development and partners. Develop, coordinate, and implement a university-wide giving day involving schools, colleges, regional campuses, and units. Manage and coordinate annual giving programs, including next-generation philanthropy, employee philanthropy, employer matching gifts, storytelling/creative writing, and volunteer engagement. Serve as a resource for the annual giving programs and services team and university colleagues. Build and maintain a portfolio of best practices and emerging marketing trends to enhance solicitation practices; negotiate contracts with external vendors and manage vendors for highly segmented direct mail appeals. Other duties as assigned.
Qualifications
Job Related Minimum Education and Experience: Requires a bachelor's degree in a job-related field and 5 or more years of related experience, which may be substituted by equivalent certification, training, education, and/or experience. Preferred Qualifications: Experience in Annual Giving, Donor Relations, Alumni Relations, or Higher Education Fundraising Operations. Experience in revenue generation, creative writing, communications and marketing, client relations, and partner success. Experience with Blackbaud CRM or other higher education/nonprofit donor systems. Experience with project management tools, like JIRA.
Knowledge/Skills/Abilities:
Knowledge of planning and managing an integrated omnichannel fundraising program. Strong knowledge of predictive analytics and fundraising metrics. Ability to manage complex projects and relationships; supervise staff. Understanding of UX, design, content optimization, and analytics for fundraising success. Ability to use quantitative and qualitative information to drive decisions and document results. Excellent communication and interpersonal skills; ability to work flexibly in a collaborative, fast-paced environment. Adherence to industry guidelines and ethics as defined by APRA, AFP, CASE, and related associations.
Benefits and Other Details
Location: Columbia, SC Full Time; Hours per Week: 37.5 Basis: 12 months Advertised Salary: $95,954 - commensurate with qualifications (Starting Salary: $95,954) Work Schedule: Standard schedule with flexibility as needed Campus: Columbia; Work County: Richland
About University Of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system transforms lives through its eight institutions and 20 locations. More than 50,000 students are enrolled across campuses and Palmetto College sites offering in-person, online, or blended learning. EEO Statement
The University of South Carolina is an equal opportunity employer and does not discriminate on the basis of age, ancestry, citizenship status, color, disability, ethnicity, gender, gender identity or expression, genetic information, HIV/AIDS status, military status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status, or other bases protected by law. Additional Information
Open Dates: 09/26/2025; Close Date: 11/10/2025; Open Until Filled: No. Referrals are encouraged and responsibilities may vary by department. The site includes additional postings and links for related roles. #J-18808-Ljbffr
Senior Director of Annual Giving at Inside Higher Ed. This position oversees direct and digital marketing solicitation and engagement programs for the university and collaborates with colleges, schools, and units to develop unit-based annual giving strategies. Responsibilities Oversee the management and implementation of direct and digital marketing strategies. Develop and execute an annual plan and a comprehensive marketing calendar to support AGLG goals and university priorities. Collaborate with the Executive Director to produce annual budget recommendations. Direct and develop comprehensive annual giving strategies for colleges, schools, and units; determine annual strategy and budget recommendations with leadership. Develops, implements, and manages an integrated omnichannel marketing plan (direct mail, email, digital ads, social media) for the university and its units; ensure coordination and integration of strategies. Implement a data-driven Annual Giving solicitation system; determine marketing segmentation, track progress, report results, and adjust tactics to improve outcomes. Support strategic development and high-level interpretation of Annual Giving reports; provide timely qualitative and quantitative reports on solicitation campaigns and marketing metrics for the Division of Development and partners. Develop, coordinate, and implement a university-wide giving day involving schools, colleges, regional campuses, and units. Manage and coordinate annual giving programs, including next-generation philanthropy, employee philanthropy, employer matching gifts, storytelling/creative writing, and volunteer engagement. Serve as a resource for the annual giving programs and services team and university colleagues. Build and maintain a portfolio of best practices and emerging marketing trends to enhance solicitation practices; negotiate contracts with external vendors and manage vendors for highly segmented direct mail appeals. Other duties as assigned.
Qualifications
Job Related Minimum Education and Experience: Requires a bachelor's degree in a job-related field and 5 or more years of related experience, which may be substituted by equivalent certification, training, education, and/or experience. Preferred Qualifications: Experience in Annual Giving, Donor Relations, Alumni Relations, or Higher Education Fundraising Operations. Experience in revenue generation, creative writing, communications and marketing, client relations, and partner success. Experience with Blackbaud CRM or other higher education/nonprofit donor systems. Experience with project management tools, like JIRA.
Knowledge/Skills/Abilities:
Knowledge of planning and managing an integrated omnichannel fundraising program. Strong knowledge of predictive analytics and fundraising metrics. Ability to manage complex projects and relationships; supervise staff. Understanding of UX, design, content optimization, and analytics for fundraising success. Ability to use quantitative and qualitative information to drive decisions and document results. Excellent communication and interpersonal skills; ability to work flexibly in a collaborative, fast-paced environment. Adherence to industry guidelines and ethics as defined by APRA, AFP, CASE, and related associations.
Benefits and Other Details
Location: Columbia, SC Full Time; Hours per Week: 37.5 Basis: 12 months Advertised Salary: $95,954 - commensurate with qualifications (Starting Salary: $95,954) Work Schedule: Standard schedule with flexibility as needed Campus: Columbia; Work County: Richland
About University Of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system transforms lives through its eight institutions and 20 locations. More than 50,000 students are enrolled across campuses and Palmetto College sites offering in-person, online, or blended learning. EEO Statement
The University of South Carolina is an equal opportunity employer and does not discriminate on the basis of age, ancestry, citizenship status, color, disability, ethnicity, gender, gender identity or expression, genetic information, HIV/AIDS status, military status, national origin, pregnancy, race, religion, sex, sexual orientation, veteran status, or other bases protected by law. Additional Information
Open Dates: 09/26/2025; Close Date: 11/10/2025; Open Until Filled: No. Referrals are encouraged and responsibilities may vary by department. The site includes additional postings and links for related roles. #J-18808-Ljbffr