Kingston Wellness Retreat
Business Development Representative
Kingston Wellness Retreat, Kingston, Georgia, United States, 30145
Overview
The Business Development Representative at Evoraa Healthcare drives strategic outreach efforts, builds trusted referral relationships, and promotes Evoraa’s programs to the community. This role is responsible for implementing targeted outreach plans, hosting events, leading facility tours, and ensuring that providers and stakeholders understand Evoraa’s services. Key Responsibilities
Relationship Building: Develop and maintain strong, long-term relationships with healthcare providers and referral partners, clinicians, and community stakeholders. Identify key decision-makers and influencers to grow referral pipelines. Service Promotion: Educate referral partners (hospitals, universities, group practices, treatment centers) on Evoraa’s programs and services. Deliver presentations and in-services, provide tailored information, and represent Evoraa at conferences and industry events. Host outreach and marketing events connecting Evoraa’s clinical and operational teams with community providers. Conduct facility tours and lead educational sessions for referral partners. Target 5–10 new accounts monthly and expand current referral partner business. Communication: Serve as the primary communication bridge between providers and Evoraa Healthcare. Gather feedback from the field and share with leadership and relevant teams. Keep referral partners informed of service updates and program enhancements, and communicate with referral sources throughout the patient stay through discharge to enhance future referral opportunities. Market Research: Monitor industry trends, competitor programs, and local market shifts. Provide market intelligence to inform outreach strategy and business development plans. Compliance: Adhere to all legal, ethical, and regulatory guidelines for healthcare marketing. Maintain accurate and timely records of all interactions and expenses. Collaboration: Partner with internal teams (Marketing, Admissions, Clinical Operations) to ensure alignment of outreach efforts, at minimum once a week in a respectful, collaborative manner. Reporting & Tracking: Document all outreach activity in the CRM (Salesforce). Create quarterly business plans and present updates to executive leadership. Track and measure outreach activity. Submit weekly credit card reports and monthly mileage/reimbursement requests. Use all required technology tools and reporting systems effectively. Performance Goals (KPIs): Primary Development Expectation — 30–60 Qualified Referrals per quarter within assigned territory (see below). Secondary Expectations — 15 outreach meetings per week, one hosted networking or CEU per quarter, and all activity documented in Salesforce. Definitions & Metrics
Qualified Referral: A referral is qualified when it meets clinical and financial criteria and the individual can safely participate in and benefit from the services. Maintain a minimum 60% conversion rate from qualified referral to admission. A payer source must be acceptable (e.g., contracted insurance, approved out-of-network benefits, or self-pay at agreed rates). All referral sources linked to assessments must have documented contact within the last 90 days. Requirements
Minimum Qualifications: Bachelor’s degree in healthcare, marketing, or a related field preferred. 3 to 10 years of sales or outreach experience, preferably in healthcare or behavioral health. Public speaking and presentation skills preferred. Strong interpersonal communication and relationship-building abilities. Knowledge of behavioral health terminology and healthcare trends. CRM proficiency (Salesforce preferred) and Microsoft Office suite skills required. Valid driver’s license and ability to travel extensively. Experience Levels
BD Level 1: 1–2 years’ experience; sales background; 1 year ramp; 30 QR per quarter. BD Level 2: 5–8 years’ experience; market knowledge in behavioral health; 6-month ramp; 45 QR per quarter. BD Level 3: 10+ years’ experience in behavioral health sales; 3-month ramp; 60 QR per quarter. Skills & Abilities
Exceptional communication and networking skills. Strong problem-solving and negotiation abilities. Highly organized, detail-oriented, and able to work independently. Adaptable and willing to learn. Travel Requirements
75% within local market; 25% administrative duties. Occasional travel outside the market for conferences and events.
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The Business Development Representative at Evoraa Healthcare drives strategic outreach efforts, builds trusted referral relationships, and promotes Evoraa’s programs to the community. This role is responsible for implementing targeted outreach plans, hosting events, leading facility tours, and ensuring that providers and stakeholders understand Evoraa’s services. Key Responsibilities
Relationship Building: Develop and maintain strong, long-term relationships with healthcare providers and referral partners, clinicians, and community stakeholders. Identify key decision-makers and influencers to grow referral pipelines. Service Promotion: Educate referral partners (hospitals, universities, group practices, treatment centers) on Evoraa’s programs and services. Deliver presentations and in-services, provide tailored information, and represent Evoraa at conferences and industry events. Host outreach and marketing events connecting Evoraa’s clinical and operational teams with community providers. Conduct facility tours and lead educational sessions for referral partners. Target 5–10 new accounts monthly and expand current referral partner business. Communication: Serve as the primary communication bridge between providers and Evoraa Healthcare. Gather feedback from the field and share with leadership and relevant teams. Keep referral partners informed of service updates and program enhancements, and communicate with referral sources throughout the patient stay through discharge to enhance future referral opportunities. Market Research: Monitor industry trends, competitor programs, and local market shifts. Provide market intelligence to inform outreach strategy and business development plans. Compliance: Adhere to all legal, ethical, and regulatory guidelines for healthcare marketing. Maintain accurate and timely records of all interactions and expenses. Collaboration: Partner with internal teams (Marketing, Admissions, Clinical Operations) to ensure alignment of outreach efforts, at minimum once a week in a respectful, collaborative manner. Reporting & Tracking: Document all outreach activity in the CRM (Salesforce). Create quarterly business plans and present updates to executive leadership. Track and measure outreach activity. Submit weekly credit card reports and monthly mileage/reimbursement requests. Use all required technology tools and reporting systems effectively. Performance Goals (KPIs): Primary Development Expectation — 30–60 Qualified Referrals per quarter within assigned territory (see below). Secondary Expectations — 15 outreach meetings per week, one hosted networking or CEU per quarter, and all activity documented in Salesforce. Definitions & Metrics
Qualified Referral: A referral is qualified when it meets clinical and financial criteria and the individual can safely participate in and benefit from the services. Maintain a minimum 60% conversion rate from qualified referral to admission. A payer source must be acceptable (e.g., contracted insurance, approved out-of-network benefits, or self-pay at agreed rates). All referral sources linked to assessments must have documented contact within the last 90 days. Requirements
Minimum Qualifications: Bachelor’s degree in healthcare, marketing, or a related field preferred. 3 to 10 years of sales or outreach experience, preferably in healthcare or behavioral health. Public speaking and presentation skills preferred. Strong interpersonal communication and relationship-building abilities. Knowledge of behavioral health terminology and healthcare trends. CRM proficiency (Salesforce preferred) and Microsoft Office suite skills required. Valid driver’s license and ability to travel extensively. Experience Levels
BD Level 1: 1–2 years’ experience; sales background; 1 year ramp; 30 QR per quarter. BD Level 2: 5–8 years’ experience; market knowledge in behavioral health; 6-month ramp; 45 QR per quarter. BD Level 3: 10+ years’ experience in behavioral health sales; 3-month ramp; 60 QR per quarter. Skills & Abilities
Exceptional communication and networking skills. Strong problem-solving and negotiation abilities. Highly organized, detail-oriented, and able to work independently. Adaptable and willing to learn. Travel Requirements
75% within local market; 25% administrative duties. Occasional travel outside the market for conferences and events.
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