Mike’s Hard Lemonade Co.
Manager, Consumer Communications (White Claw – Social)
Mike’s Hard Lemonade Co., Chicago, Illinois, United States, 60290
Manager, Consumer Communications (White Claw – Social)
Job Category : Marketing
Requisition Number : MANAG006049
Posted : October 30, 2025 Full-Time Hybrid
Locations Showing 1 location
Chicago, IL 60661, USA
Description Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one‑person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack
and
Más+ by Messi™ .
The White Claw Social Manager is responsible for leading the brand’s social and communications strategy, bringing White Claw to the forefront of culture. This role combines creative thinking, digital fluency, and sharp strategic insight to build a cohesive, best‑in‑class presence across social media and influencer channels.
You will shape how White Claw shows up in culture — creating integrated digital communications plans that drive awareness, engagement, and brand love. The ideal candidate is both a strategic thinker and a hands‑on leader, equally adept at developing long‑term frameworks and delivering agile, real‑time responses to cultural moments. The White Claw Social Manager is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.
Accountabilities:
Lead and Oversee White Claw’s Social Strategy & Content:
Develop and execute social strategies that deliver measurable business results, managing White Claw’s presence across platforms through the creation of shareable content and a consistent, authentic brand voice.
Oversee Influencer Strategy:
Design and execute influencer programs that foster strong relationships, drive engagement, and amplify White Claw’s cultural relevance.
Thought Leadership:
Develop forward‑thinking POVs on social and digital trends, emerging technologies (including AI), and platform innovations to keep the brand at the forefront of culture.
Agency and Partner Management:
Lead agency and cross‑functional relationships to ensure alignment, creativity, and seamless execution across multiple workstreams.
Budget Oversight:
Manage communications and influencer budgets strategically to maximize efficiency, innovation and overall impact.
2.Brand Health
Own:
Cross channel communications planning & execution across influencer and organic social channels
Influence:
Brand activations
Collaborative Relationships:
Brand Marketing
PR
Paid Media
Global Marketing
Insights
Community Management
Media
Loyalty/Rewards Programming
Key Capabilities:
Bachelor’s Degree & 5–7 years of social media experience, ideally within the alc/bev category
Proven experience working in a fast‑paced, high‑growth global brand environment
Deep knowledge of social platforms, analytics, and social listening tools, with an understanding of how to turn insights into action
Strong grasp of cultural trends and the ability to translate them into meaningful, brand‑building opportunities
Experience managing agencies, budgets, and cross‑functional partners to deliver integrated programs.
Strong leadership skills with the ability to take full ownership of workstreams from strategy through execution.
A collaborative, team‑oriented mindset, working effectively across stakeholders.
Highly proactive and solutions driven, with a bias for action and continuous improvement
Delivers on commitments
Prioritizes improvement
Celebrates culture
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job‑related knowledge, skills, and experience of the individual.
Competitive annual salary from $89,000 to $111,000, based in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
Requisition Number : MANAG006049
Posted : October 30, 2025 Full-Time Hybrid
Locations Showing 1 location
Chicago, IL 60661, USA
Description Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one‑person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack
and
Más+ by Messi™ .
The White Claw Social Manager is responsible for leading the brand’s social and communications strategy, bringing White Claw to the forefront of culture. This role combines creative thinking, digital fluency, and sharp strategic insight to build a cohesive, best‑in‑class presence across social media and influencer channels.
You will shape how White Claw shows up in culture — creating integrated digital communications plans that drive awareness, engagement, and brand love. The ideal candidate is both a strategic thinker and a hands‑on leader, equally adept at developing long‑term frameworks and delivering agile, real‑time responses to cultural moments. The White Claw Social Manager is deeply collaborative, has an entrepreneurial spirit, executes with excellence and actively participates in growing team culture.
Accountabilities:
Lead and Oversee White Claw’s Social Strategy & Content:
Develop and execute social strategies that deliver measurable business results, managing White Claw’s presence across platforms through the creation of shareable content and a consistent, authentic brand voice.
Oversee Influencer Strategy:
Design and execute influencer programs that foster strong relationships, drive engagement, and amplify White Claw’s cultural relevance.
Thought Leadership:
Develop forward‑thinking POVs on social and digital trends, emerging technologies (including AI), and platform innovations to keep the brand at the forefront of culture.
Agency and Partner Management:
Lead agency and cross‑functional relationships to ensure alignment, creativity, and seamless execution across multiple workstreams.
Budget Oversight:
Manage communications and influencer budgets strategically to maximize efficiency, innovation and overall impact.
2.Brand Health
Own:
Cross channel communications planning & execution across influencer and organic social channels
Influence:
Brand activations
Collaborative Relationships:
Brand Marketing
PR
Paid Media
Global Marketing
Insights
Community Management
Media
Loyalty/Rewards Programming
Key Capabilities:
Bachelor’s Degree & 5–7 years of social media experience, ideally within the alc/bev category
Proven experience working in a fast‑paced, high‑growth global brand environment
Deep knowledge of social platforms, analytics, and social listening tools, with an understanding of how to turn insights into action
Strong grasp of cultural trends and the ability to translate them into meaningful, brand‑building opportunities
Experience managing agencies, budgets, and cross‑functional partners to deliver integrated programs.
Strong leadership skills with the ability to take full ownership of workstreams from strategy through execution.
A collaborative, team‑oriented mindset, working effectively across stakeholders.
Highly proactive and solutions driven, with a bias for action and continuous improvement
Delivers on commitments
Prioritizes improvement
Celebrates culture
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job‑related knowledge, skills, and experience of the individual.
Competitive annual salary from $89,000 to $111,000, based in Chicago, IL
Bonus plan designed to recognize company performance and individual contributions
Comprehensive health and welfare benefits
Company matching 401(k) contributions
Paid time off including annual leave, paid sick time and holidays
Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr