Utah Staffing
Vice President of Demand Generation and Account-Based Market
Utah Staffing, Salt Lake City, Utah, United States, 84193
Marketing Director
Overview: Responsible for driving measurable client growth by leading HKS's multi-channel demand generation, account-based marketing, and campaign execution strategies. Owns both the operational backbone of marketing execution and the commercial impact mandate of demand generation. Partners with Practice Marketing Directors, Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals. Responsibilities:* Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events* Drives measurable pipeline growth and client engagement through targeted marketing programs* Optimizes channel performance, ROI, and campaign attribution using analytics and martech* Develops and scales ABM playbooks in partnership with PMDs and BD Directors* Leads account-specific marketing programs for top global and regional clients* Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets* Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities* Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns* Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable* Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting* Champions operational excellence, scalability, and agility across all marketing functions* Develops playbooks, templates, and processes to ensure consistency across practices and regions* Partners with Insights and Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue* Continuously optimizes channels, budgets, and tactics to improve impact and efficiency* Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity* Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth* Acts with positive, service-driven attitude with a...
Overview: Responsible for driving measurable client growth by leading HKS's multi-channel demand generation, account-based marketing, and campaign execution strategies. Owns both the operational backbone of marketing execution and the commercial impact mandate of demand generation. Partners with Practice Marketing Directors, Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals. Responsibilities:* Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events* Drives measurable pipeline growth and client engagement through targeted marketing programs* Optimizes channel performance, ROI, and campaign attribution using analytics and martech* Develops and scales ABM playbooks in partnership with PMDs and BD Directors* Leads account-specific marketing programs for top global and regional clients* Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets* Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities* Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns* Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable* Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting* Champions operational excellence, scalability, and agility across all marketing functions* Develops playbooks, templates, and processes to ensure consistency across practices and regions* Partners with Insights and Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue* Continuously optimizes channels, budgets, and tactics to improve impact and efficiency* Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity* Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth* Acts with positive, service-driven attitude with a...