APS
Social Media Account Manager (Multi-Brand Focus)
Stanislaus County Mon-Fri 8:30am-5pm Comp: $60k-$80k We're looking for a strategic and creative Social Media Client Manager to manage multi-brand Clients' Social Media portfolios. This role isn't content creationyou'll ensure all content aligns with each brand's unique strategy, engages the right audience, and supports business objectives. Additionally, you'll play a key role in managing paid social media campaigns, optimizing ad targeting, and working within allocated budgets to maximize impact. Key Responsibilities: Develop and execute tailored social media strategies for multiple brands, ensuring alignment with each brand's goals, messaging, and audience. Oversee high-quality strategic content creation that not only captures attention but also drives engagement and conversions. Brief and coordinate with the internal design team to ensure on-brand, high-quality graphics and videos are created on time and according to process. Maintain consistency in branding, tone, and messaging across all content while adapting to the unique identity of each brand. Manage and maintain content calendars for different brands, ensuring strategic and timely content distribution. Plan, launch, and optimize paid social media campaigns across platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.), ensuring alignment with marketing objectives. Monitor performance metrics, analyze trends, and adjust strategies to optimize engagement, brand awareness, and ad performance. Work within allocated advertising budgets to maximize ROI, adjusting spend and targeting as needed based on data insights. Actively engage with online communities, respond to comments/messages, and foster brand loyalty through authentic interactions. Stay ahead of social media trends, platform updates, and audience behaviors to keep content fresh and competitive. Collaborate with internal teams (marketing, sales, and leadership) to ensure content and ad strategies support broader business initiatives. What We're Looking For: Experience: 2+ years in social media content creation, marketing, or brand strategy. Strategic Thinking: Ability to craft content strategy that aligns with brand positioning, business goals, and ad strategies. Paid Advertising Experience: Understanding of ad targeting, budgeting, and optimization across social platforms. Multi-Brand Experience: Strong ability to manage and differentiate content strategies across multiple brands and industries. Creative Skills: Excellence in clear, concise, and engaging short-form copy writing. Proficiency in graphic design, photography, and video editing (Adobe, Canva and similar). Organization & Time Management: Skilled in juggling multiple content schedules, timely special content requests, deadlines, and priorities. Analytical Mindset: Understanding of social media insights, KPIs, and audience engagement strategies. Bonus Points: Experience with A/B testing, retargeting campaigns, influencer collaborations, or conversion optimization. Why Join Us? Work with multiple brands, keeping your role dynamic and engaging. Be part of a team that values both creativity and strategic thinking. Competitive salary and benefits package.
Stanislaus County Mon-Fri 8:30am-5pm Comp: $60k-$80k We're looking for a strategic and creative Social Media Client Manager to manage multi-brand Clients' Social Media portfolios. This role isn't content creationyou'll ensure all content aligns with each brand's unique strategy, engages the right audience, and supports business objectives. Additionally, you'll play a key role in managing paid social media campaigns, optimizing ad targeting, and working within allocated budgets to maximize impact. Key Responsibilities: Develop and execute tailored social media strategies for multiple brands, ensuring alignment with each brand's goals, messaging, and audience. Oversee high-quality strategic content creation that not only captures attention but also drives engagement and conversions. Brief and coordinate with the internal design team to ensure on-brand, high-quality graphics and videos are created on time and according to process. Maintain consistency in branding, tone, and messaging across all content while adapting to the unique identity of each brand. Manage and maintain content calendars for different brands, ensuring strategic and timely content distribution. Plan, launch, and optimize paid social media campaigns across platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.), ensuring alignment with marketing objectives. Monitor performance metrics, analyze trends, and adjust strategies to optimize engagement, brand awareness, and ad performance. Work within allocated advertising budgets to maximize ROI, adjusting spend and targeting as needed based on data insights. Actively engage with online communities, respond to comments/messages, and foster brand loyalty through authentic interactions. Stay ahead of social media trends, platform updates, and audience behaviors to keep content fresh and competitive. Collaborate with internal teams (marketing, sales, and leadership) to ensure content and ad strategies support broader business initiatives. What We're Looking For: Experience: 2+ years in social media content creation, marketing, or brand strategy. Strategic Thinking: Ability to craft content strategy that aligns with brand positioning, business goals, and ad strategies. Paid Advertising Experience: Understanding of ad targeting, budgeting, and optimization across social platforms. Multi-Brand Experience: Strong ability to manage and differentiate content strategies across multiple brands and industries. Creative Skills: Excellence in clear, concise, and engaging short-form copy writing. Proficiency in graphic design, photography, and video editing (Adobe, Canva and similar). Organization & Time Management: Skilled in juggling multiple content schedules, timely special content requests, deadlines, and priorities. Analytical Mindset: Understanding of social media insights, KPIs, and audience engagement strategies. Bonus Points: Experience with A/B testing, retargeting campaigns, influencer collaborations, or conversion optimization. Why Join Us? Work with multiple brands, keeping your role dynamic and engaging. Be part of a team that values both creativity and strategic thinking. Competitive salary and benefits package.