Situation Group
Media Strategist
Town Halla high-growth digital media agency serving higher education and mission-driven brandsseeks a Media Strategist to lead full-funnel planning and translate performance signals into business growth strategies. This role serves as the connective tissue between our Activation & Performance Group and our Intelligence & Measurement Studio, ensuring that insights become actionable plans and that our clients' investments drive measurable, scalable results. The Media Strategist partners closely with the Media Buying Director, Analytics & Measurement Lead, and Account Directors to design data-informed media architectures that move clients from demand capture to demand creation. What You'll Do
Develop integrated, full-funnel media strategies across paid search, social, programmatic, and emerging channels that align with client business objectives. Translate data and audience insights into growth roadmapsforecasting demand, identifying saturation points, and mapping channel velocity. Partner with the interim Analytics & Measurement Lead to build and interpret testing frameworks (incrementality, geo-holdout, MMM) that prove upper-funnel impact. Lead quarterly strategy cyclescrafting Learning & Growth Reports, program case studies, and vertical benchmarks that advance client maturity. Integrate proprietary audience data into planning, testing, and storytelling to showcase the link between audience modeling and performance. Collaborate with creative, analytics, and client-service teams to ensure message, channel, and audience cohesion across every touchpoint. Mentor junior team members on plan development, pacing management, and report synthesis. Identify and onboard new ad-tech partners or testing opportunities that drive innovation within client portfolios. Present strategies and performance narratives to clientsconnecting metrics to outcomes with clarity and confidence. Sample Day-to-Day Responsibilities
Create and manage media plans in Mediaocean (Prisma) ensuring accuracy in budget allocation and fee management Create annual and quarterly media strategies supported by forecast models, funnel analysis, and testing plans. Build cross-channel briefs defining objectives, KPIs, and budget allocations; collaborate with buyers to ensure flawless execution. Evaluate campaign data to extract insights and frame recommendations for optimization and future investment Work with the Analytics team to visualize performance through dashboards and predictive indicators. Partner with Account Directors on goal-setting, pacing, and expectation management for each client. Represent the Strategy & Growth Practice in internal status and leadership meetings, advocating for new approaches and ensuring alignment across teams.
Town Halla high-growth digital media agency serving higher education and mission-driven brandsseeks a Media Strategist to lead full-funnel planning and translate performance signals into business growth strategies. This role serves as the connective tissue between our Activation & Performance Group and our Intelligence & Measurement Studio, ensuring that insights become actionable plans and that our clients' investments drive measurable, scalable results. The Media Strategist partners closely with the Media Buying Director, Analytics & Measurement Lead, and Account Directors to design data-informed media architectures that move clients from demand capture to demand creation. What You'll Do
Develop integrated, full-funnel media strategies across paid search, social, programmatic, and emerging channels that align with client business objectives. Translate data and audience insights into growth roadmapsforecasting demand, identifying saturation points, and mapping channel velocity. Partner with the interim Analytics & Measurement Lead to build and interpret testing frameworks (incrementality, geo-holdout, MMM) that prove upper-funnel impact. Lead quarterly strategy cyclescrafting Learning & Growth Reports, program case studies, and vertical benchmarks that advance client maturity. Integrate proprietary audience data into planning, testing, and storytelling to showcase the link between audience modeling and performance. Collaborate with creative, analytics, and client-service teams to ensure message, channel, and audience cohesion across every touchpoint. Mentor junior team members on plan development, pacing management, and report synthesis. Identify and onboard new ad-tech partners or testing opportunities that drive innovation within client portfolios. Present strategies and performance narratives to clientsconnecting metrics to outcomes with clarity and confidence. Sample Day-to-Day Responsibilities
Create and manage media plans in Mediaocean (Prisma) ensuring accuracy in budget allocation and fee management Create annual and quarterly media strategies supported by forecast models, funnel analysis, and testing plans. Build cross-channel briefs defining objectives, KPIs, and budget allocations; collaborate with buyers to ensure flawless execution. Evaluate campaign data to extract insights and frame recommendations for optimization and future investment Work with the Analytics team to visualize performance through dashboards and predictive indicators. Partner with Account Directors on goal-setting, pacing, and expectation management for each client. Represent the Strategy & Growth Practice in internal status and leadership meetings, advocating for new approaches and ensuring alignment across teams.