E.L.F. Beauty, Inc.
Senior Manager, DTC & Ecommerce, Naturium
E.L.F. Beauty, Inc., Los Angeles, California, United States, 90079
Senior Manager, DTC & Ecommerce, Naturium
Join to apply for the
Senior Manager, DTC & Ecommerce, Naturium
role at
E.L.F. BEAUTY This range is provided by E.L.F. BEAUTY. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$110,000.00/yr - $125,000.00/yr About The Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, its a daily routine that nourishes your skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us Position Summary
The
Senior Manager, DTC & E-Commerce
plays a pivotal role in driving Naturiums digital growth and innovation strategy. Reporting to the
AVP, Digital , this individual will lead the end-to-end management of Naturiums DTC and social commerce channels overseeing site operations, conversion rate optimization (CRO), and TikTok Shop. They will work collaboratively across the organization to align strategy and execution, own the promotional calendar, optimize the customer journey, and identify new opportunities to grow our direct and social commerce businesses. Key Responsibilities Own and optimize Naturium.com and TikTok Shop oversee daily merchandising, promotional execution, site operations, and CRO to deliver a best-in-class customer experience Manage TikTok Shop agency partnership lead agency relationship, strategy, and performance; oversee content, campaigns, and optimization to drive growth and profitability Promotional Calendar Management build and manage the DTC promotional calendar, ensuring flawless execution across all channels CRO & Site Experience lead site testing, UX improvements, and personalization efforts through data-driven insights to increase conversion, AOV, and retention Innovation & Emerging Channels identify and deploy cutting-edge tools, partnerships, and digital experiences that enhance acquisition and loyalty; be first to move on new digital retail opportunities Cross-Channel Collaboration partner with CRM, paid media, Amazon, operations, and retail teams to ensure alignment on creative, promotional, and performance goals across all digital touchpoints Analytics & Insights track and report on site performance, campaign results, and funnel optimization to inform strategy and drive continuous improvement Project Leadership manage DTC projects and site development timelines, coordinating with design, development, and marketing to ensure seamless execution
Key Requirements
5+ years of DTC and e-commerce experience Bachelors degree in marketing, communications, or related field High proficiency with Shopify and its app ecosystem Experience managing TikTok Shop and agency partners Strong understanding of CRO tools and analytics (Google Analytics, Shopify Reports, Hotjar, VWO, or similar) Proficiency with Klaviyo, Attentive, Ordergroove, Smile.io, or similar retention tools Excellent project management skills; proficiency with Asana, Wrike, or similar tools Experience launching or scaling global DTC sites preferred Background in beauty/skincare or adjacent industries strongly preferred Exceptional attention to detail, operational precision, and creative problem-solving skills Highly collaborative, resourceful, and biased toward action and innovation
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared. #J-18808-Ljbffr
Join to apply for the
Senior Manager, DTC & Ecommerce, Naturium
role at
E.L.F. BEAUTY This range is provided by E.L.F. BEAUTY. Your actual pay will be based on your skills and experience talk with your recruiter to learn more. Base pay range
$110,000.00/yr - $125,000.00/yr About The Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, its a daily routine that nourishes your skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us Position Summary
The
Senior Manager, DTC & E-Commerce
plays a pivotal role in driving Naturiums digital growth and innovation strategy. Reporting to the
AVP, Digital , this individual will lead the end-to-end management of Naturiums DTC and social commerce channels overseeing site operations, conversion rate optimization (CRO), and TikTok Shop. They will work collaboratively across the organization to align strategy and execution, own the promotional calendar, optimize the customer journey, and identify new opportunities to grow our direct and social commerce businesses. Key Responsibilities Own and optimize Naturium.com and TikTok Shop oversee daily merchandising, promotional execution, site operations, and CRO to deliver a best-in-class customer experience Manage TikTok Shop agency partnership lead agency relationship, strategy, and performance; oversee content, campaigns, and optimization to drive growth and profitability Promotional Calendar Management build and manage the DTC promotional calendar, ensuring flawless execution across all channels CRO & Site Experience lead site testing, UX improvements, and personalization efforts through data-driven insights to increase conversion, AOV, and retention Innovation & Emerging Channels identify and deploy cutting-edge tools, partnerships, and digital experiences that enhance acquisition and loyalty; be first to move on new digital retail opportunities Cross-Channel Collaboration partner with CRM, paid media, Amazon, operations, and retail teams to ensure alignment on creative, promotional, and performance goals across all digital touchpoints Analytics & Insights track and report on site performance, campaign results, and funnel optimization to inform strategy and drive continuous improvement Project Leadership manage DTC projects and site development timelines, coordinating with design, development, and marketing to ensure seamless execution
Key Requirements
5+ years of DTC and e-commerce experience Bachelors degree in marketing, communications, or related field High proficiency with Shopify and its app ecosystem Experience managing TikTok Shop and agency partners Strong understanding of CRO tools and analytics (Google Analytics, Shopify Reports, Hotjar, VWO, or similar) Proficiency with Klaviyo, Attentive, Ordergroove, Smile.io, or similar retention tools Excellent project management skills; proficiency with Asana, Wrike, or similar tools Experience launching or scaling global DTC sites preferred Background in beauty/skincare or adjacent industries strongly preferred Exceptional attention to detail, operational precision, and creative problem-solving skills Highly collaborative, resourceful, and biased toward action and innovation
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared. #J-18808-Ljbffr