Fraser Engineering Company, Inc
Head of Growth & Lead Generation
Fraser Engineering Company, Inc, Franklin, Massachusetts, us, 02038
Mission/purpose
Our purpose is to "Build a legacy company with great employees doing great work". This will not be possible without a Head of Growth and Lead Generation driving us forward.
We are seeking a seasoned growth professional to own our marketing and lead generation efforts end-to-end. This role is both strategic and hands-on: you will design and execute campaigns, build outbound prospecting programs, and sit on our leadership team to shape the company's growth strategy.
You will be our first dedicated marketing/growth hire - a builder who can combine digital marketing expertise with business development outreach to generate a steady stream of qualified opportunities for our sales efforts.
How this is achieved
Strategic thinking and planning, diligence, perseverance and building and nurturing strong relationships.
Top Three Expected Results
Consistent Lead Generation Activity # of Qualified Leads # of Sales Appointments Held Overview of Responsibilities
Growth Strategy
Design and execute our growth strategy: Build and run a cohesive plan that combines inbound marketing campaigns and outbound prospecting to generate new leads. Measure, analyze, and optimize: Use analytics tools to report on results, improve conversion rates, and continuously refine approach. Collaborate as a member of the leadership team: Provide insight into market trends, customer behavior, and pipeline health to help guide company strategy. Inbound Lead Generation
Work with our Visionary to develop brand voice Manage marketing campaigns across digital channels (email, LinkedIn, SEO, paid ads, social) to generate inbound leads. Manage all inbound leads; remaining involved from end-to-end Outbound Prospecting
Personally identify, research, and engage new prospects through LinkedIn, email, and phone outreach. Attend networking and trade events to nurture relationships Marketing and Business Development Process
Develop and maintain marketing and business development processes to ensure consistent results Website and Marketing Materials
Maintain our website and ensure brand consistency across all digital assets Develop and maintain other marketing collateral Sales Support
Qualify and nurture leads, ensuring strong fit before setting an appointment for sales team Schedule and manage sales appointment pipeline Support sales team on development of sales presentations Track sales results; optimize marketing and business development strategy to increase help increase sales Requirements
Education
Bachelor's degree required in Marketing, Business, Communications, or a related field. Master's degree (MBA or similar) a plus but not required. Equivalent combination of education and relevant professional experience will be considered. Experience
5 - 10 years of experience in demand generation, growth marketing, and/or business development in a B2B environment. Proven track record of building inbound and outbound lead generation programs from scratch. Hands-on experience with marketing automation, CRM systems, and prospecting tools (HubSpot, Salesforce, LinkedIn Sales Navigator, Pardot, etc.). Comfortable owning both strategy and execution - you can design campaigns and personally execute them. Excellent communication and collaboration skills; able to work cross-functionally with sales and leadership. Entrepreneurial mindset - thrives in a small, growing business and can operate independently. Strong network and existing relationships in the manufacturing industry (preferred, but highly valued). Salary
Full time, Hybrid position $135-160K per annum with ability earn more Commissions Is This You?
At our company, we live by our core values. If these resonate with you, you might be the perfect fit for our team:
Earn our Value Own our Path Learn our Way Build our Relationships We Run on EOS
Our company operates using the Entrepreneurial Operating System (EOS), a framework that brings clarity, accountability, and success. Here's why it's great to work with us:
Clarity and Vision: Everyone knows our goals and how to achieve them, ensuring efficient and purposeful work. Accountability: Clear roles and responsibilities keep our team productive and motivated. Effective Problem-Solving: We proactively address issues, keeping operations smooth and focused on growth. Structured Meetings: Our meetings are productive and focused, making the best use of our time. Empowered Teams: Team members take ownership of their roles, leading to higher job satisfaction and contribution. Job Type: Full-time
Base Pay: $135,000.00 - $160,000.00 per year
Benefits:
401(k) Dental insurance Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance
Our purpose is to "Build a legacy company with great employees doing great work". This will not be possible without a Head of Growth and Lead Generation driving us forward.
We are seeking a seasoned growth professional to own our marketing and lead generation efforts end-to-end. This role is both strategic and hands-on: you will design and execute campaigns, build outbound prospecting programs, and sit on our leadership team to shape the company's growth strategy.
You will be our first dedicated marketing/growth hire - a builder who can combine digital marketing expertise with business development outreach to generate a steady stream of qualified opportunities for our sales efforts.
How this is achieved
Strategic thinking and planning, diligence, perseverance and building and nurturing strong relationships.
Top Three Expected Results
Consistent Lead Generation Activity # of Qualified Leads # of Sales Appointments Held Overview of Responsibilities
Growth Strategy
Design and execute our growth strategy: Build and run a cohesive plan that combines inbound marketing campaigns and outbound prospecting to generate new leads. Measure, analyze, and optimize: Use analytics tools to report on results, improve conversion rates, and continuously refine approach. Collaborate as a member of the leadership team: Provide insight into market trends, customer behavior, and pipeline health to help guide company strategy. Inbound Lead Generation
Work with our Visionary to develop brand voice Manage marketing campaigns across digital channels (email, LinkedIn, SEO, paid ads, social) to generate inbound leads. Manage all inbound leads; remaining involved from end-to-end Outbound Prospecting
Personally identify, research, and engage new prospects through LinkedIn, email, and phone outreach. Attend networking and trade events to nurture relationships Marketing and Business Development Process
Develop and maintain marketing and business development processes to ensure consistent results Website and Marketing Materials
Maintain our website and ensure brand consistency across all digital assets Develop and maintain other marketing collateral Sales Support
Qualify and nurture leads, ensuring strong fit before setting an appointment for sales team Schedule and manage sales appointment pipeline Support sales team on development of sales presentations Track sales results; optimize marketing and business development strategy to increase help increase sales Requirements
Education
Bachelor's degree required in Marketing, Business, Communications, or a related field. Master's degree (MBA or similar) a plus but not required. Equivalent combination of education and relevant professional experience will be considered. Experience
5 - 10 years of experience in demand generation, growth marketing, and/or business development in a B2B environment. Proven track record of building inbound and outbound lead generation programs from scratch. Hands-on experience with marketing automation, CRM systems, and prospecting tools (HubSpot, Salesforce, LinkedIn Sales Navigator, Pardot, etc.). Comfortable owning both strategy and execution - you can design campaigns and personally execute them. Excellent communication and collaboration skills; able to work cross-functionally with sales and leadership. Entrepreneurial mindset - thrives in a small, growing business and can operate independently. Strong network and existing relationships in the manufacturing industry (preferred, but highly valued). Salary
Full time, Hybrid position $135-160K per annum with ability earn more Commissions Is This You?
At our company, we live by our core values. If these resonate with you, you might be the perfect fit for our team:
Earn our Value Own our Path Learn our Way Build our Relationships We Run on EOS
Our company operates using the Entrepreneurial Operating System (EOS), a framework that brings clarity, accountability, and success. Here's why it's great to work with us:
Clarity and Vision: Everyone knows our goals and how to achieve them, ensuring efficient and purposeful work. Accountability: Clear roles and responsibilities keep our team productive and motivated. Effective Problem-Solving: We proactively address issues, keeping operations smooth and focused on growth. Structured Meetings: Our meetings are productive and focused, making the best use of our time. Empowered Teams: Team members take ownership of their roles, leading to higher job satisfaction and contribution. Job Type: Full-time
Base Pay: $135,000.00 - $160,000.00 per year
Benefits:
401(k) Dental insurance Health insurance Life insurance Paid time off Tuition reimbursement Vision insurance