We Are Rosie
Programmatic Manager (Individual Contributor)
We Are Rosie, Palmetto, Georgia, United States, 30268
Company Description
Job Description
Our client is seeking a Programmatic Manager to lead efforts in driving successful digital campaigns, supporting business partners across the Synchrony enterprise. This role will be responsible for executing and optimizing efficient paid campaigns within the Real-Time Bidding (RTB) landscape.
Role: Programmatic Manager Duration: December - April 10, 2026 Location: Remote Hours/Week: 40 hrs/week Hourly Rate: $45/hour Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic advertising strategy Present programmatic capability, case studies and learnings to client teams and internally within Performance Marketing Oversee campaign optimizations, brand safety, reporting and budget management for campaign success. Identify opportunity for automation and consolidation, leveraging internal/external tools a building on team efficiencies. Manage existing external partner relationships and evaluating new programmatic opportunities and partners for testing. Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting. Provide training and support to Programmatic Analysts to promote growth and success. Perform other duties and/or special projects as assigned Qualifications
Bachelor's Degree or in lieu of degree, high school diploma/GED and 4+ years marketing experience 4+ years of hands-on experience managing programmatic campaigns - actively working within buying tools at and agency or brand Must have executed campaigns within the Google Marketing Platform (CM, DV360, Google Ads) and 2 or more DSPs, including TheTradeDesk, Verizon, or Amazon 3+ years agency experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines. 1+ years of experience in training and supporting junior team members 2+ years experience negotiating media placements and added value with publishers & partners Desired Characteristics:
Experience working on both B2C and B2B campaigns; working in financial category a plus Experience with Prisma or similar digital advertising management platform Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video and associated technologies Solid understanding of the technical build of a programmatic campaign (bidding structure, tagging, trafficking, deal creation, audience management etc.) Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions Subject Matter Expert around programmatic advertising, understands and can advance the company into the future around personalization, DCO, and digital analytics Creative and resourceful; proven ability to problem solve and look for new ideas Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks Advanced skills in Excel and PPT are essential as well as strong business writing skills Comfortable presenting to senior client team stakeholders Strong aptitude for numerical detail and analytical thinking
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world's biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that's better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek's Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
Job Description
Our client is seeking a Programmatic Manager to lead efforts in driving successful digital campaigns, supporting business partners across the Synchrony enterprise. This role will be responsible for executing and optimizing efficient paid campaigns within the Real-Time Bidding (RTB) landscape.
Role: Programmatic Manager Duration: December - April 10, 2026 Location: Remote Hours/Week: 40 hrs/week Hourly Rate: $45/hour Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic advertising strategy Present programmatic capability, case studies and learnings to client teams and internally within Performance Marketing Oversee campaign optimizations, brand safety, reporting and budget management for campaign success. Identify opportunity for automation and consolidation, leveraging internal/external tools a building on team efficiencies. Manage existing external partner relationships and evaluating new programmatic opportunities and partners for testing. Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting. Provide training and support to Programmatic Analysts to promote growth and success. Perform other duties and/or special projects as assigned Qualifications
Bachelor's Degree or in lieu of degree, high school diploma/GED and 4+ years marketing experience 4+ years of hands-on experience managing programmatic campaigns - actively working within buying tools at and agency or brand Must have executed campaigns within the Google Marketing Platform (CM, DV360, Google Ads) and 2 or more DSPs, including TheTradeDesk, Verizon, or Amazon 3+ years agency experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines. 1+ years of experience in training and supporting junior team members 2+ years experience negotiating media placements and added value with publishers & partners Desired Characteristics:
Experience working on both B2C and B2B campaigns; working in financial category a plus Experience with Prisma or similar digital advertising management platform Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video and associated technologies Solid understanding of the technical build of a programmatic campaign (bidding structure, tagging, trafficking, deal creation, audience management etc.) Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions Subject Matter Expert around programmatic advertising, understands and can advance the company into the future around personalization, DCO, and digital analytics Creative and resourceful; proven ability to problem solve and look for new ideas Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks Advanced skills in Excel and PPT are essential as well as strong business writing skills Comfortable presenting to senior client team stakeholders Strong aptitude for numerical detail and analytical thinking
Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world's biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that's better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek's Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.