Digital Marketing Leader

Join ROMTech, a pioneer in transforming post-surgical recovery through innovative remote rehabilitation technology. We are seeking a dynamic Digital Marketing Leader to enhance our digital presence across social media, email, and web platforms. This role is perfect for an individual who excels in a fast-paced environment and has a passion for both creative content development and data-driven marketing execution. This is an onsite opportunity located in Clearwater, FL. Please include your portfolio or examples of past digital campaigns or content. Key Responsibilities: Oversee daily activities on key social media platforms including LinkedIn, Instagram, Facebook, and YouTube. Create and schedule compelling original content (posts, videos, graphics) that aligns with our brand and campaign objectives. Monitor performance metrics and gather audience feedback to continuously optimize our content strategies. Manage responses to online reviews and escalate issues as necessary. Work in collaboration with various internal teams to ensure consistent brand messaging. Craft and execute email campaigns designed for lead nurturing, education, and audience engagement. Write and optimize email copy for clarity, effectiveness, and compliance. Segment email lists using CRM/LMS data to enhance targeted messaging. Track and analyze email performance, focusing on open rates, click-throughs, and conversions. Contribute to blog content, video scripts, and overarching campaign messaging. Design, launch, and manage digital campaigns across organic, paid, and referral channels. Utilize tools such as HubSpot, Google Analytics, and relevant platform dashboards to report and analyze results. Success Metrics: Increased social media followers, engagement rates, and overall impressions. Improved email open rates and click-through rates. Growth in web traffic driven by digital campaigns. Enhanced content performance measured by views, shares, and downloads. Timely execution and consistency in campaign delivery. Requirements: 3-5 years of experience in digital marketing, content marketing, or social media management. Exceptional writing and visual storytelling abilities. Proficiency in tools like HubSpot, Mailchimp, Hootsuite, Meta Business Suite, and Google Analytics. Familiarity with AI tools and prompt engineering to boost productivity and creativity. Experience in B2B environments, healthcare, or regulated industries is a plus. Strong organizational skills with the ability to manage multiple campaigns simultaneously. A data-driven approach with a proven track record in tracking and optimizing performance. Work Environment: Ability to work at a computer for extended periods. Moderate noise levels (calls, meetings, computer audio). May require physical activities such as standing, reaching, kneeling, and using hands for computer and phone use. Regular and predictable attendance is required. The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. Requests for reasonable accommodation should be submitted in writing to people@romtech.com. We are an equal opportunity employer. Qualified applicants will be considered for positions and evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status, or any other classification protected under applicable Federal, State, or Local law.