Vice President of Guest Marketing and Experience Strategy

Vice President of Guest Marketing and Experience Strategy About the Company We are a global leader in indoor recreation parks, providing exceptional family entertainment experiences. Industry Recreational Facilities and Services Type Privately Held, VC-backed Founded 2011 Employees 1001-5000 Categories Action Sports Aerial Sports Extreme Recreation Recreation Trampoline Parks Ninja Course Obstacle Courses Specialties Indoor Trampoline Parks Ninja Obstacle Courses Extreme Air Sports Indoor Recreation & Entertainment About the Role Join our dynamic team as the Vice President of Guest Marketing and Experience Strategy. We are looking for a visionary leader passionate about crafting unforgettable guest journeys. In this role, you will spearhead our digital and lifecycle marketing efforts, focusing on enhancing guest interactions. You will own and evolve our digital ecosystem, drive digital innovation, and oversee the development of new digital products and features. Your creativity and customer-centric approach will be key in implementing comprehensive loyalty strategies, designing reward structures, and creating engaging in-park programs that foster lasting guest connections. To excel in this position, you will need a Bachelor’s degree in a relevant field, with an MBA or equivalent advanced degree preferred, alongside a minimum of 12 years of marketing experience, including 7 years in senior leadership roles. Your expertise in modern MarTech ecosystems and lifecycle marketing, along with a proven track record in improving customer retention, will set you apart. Ideal candidates will possess strategic thinking abilities, execution precision, and outstanding communication skills. Experience in B2C environments, especially those related to family entertainment or active lifestyles, is highly desirable. This position requires a proactive leader capable of driving innovation and collaborating across teams to ensure our guest experience resonates with our brand’s mission and values. Hiring Manager Title CCO Travel Percent 25% Functions Marketing