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VaxCare

ABM Manager

VaxCare, Orlando, Florida, us, 32885

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Sr. Recruiting Manager @ VaxCare | Building better paths to careFounder @ MirrorMind Consulting| Clarity for your career ABOUT VAXCARE

The healthcare system is complex, presenting challenges for everyone—patients, doctors, nurses, office managers, and billers alike. At VaxCare, we aim to streamline this complexity, eliminating unnecessary costs and confusion so that practices can focus on their important work: caring for patients. Our innovative solutions include a vaccine management and LARC access platform trusted by over 20,000 active providers nationwide. This service is powered by a multidisciplinary team of dedicated professionals who lead with integrity and a relentless drive to exceed expectations, bringing clarity and efficiency to the often-overwhelming world of healthcare.

Position Description

The ABM Manager is responsible for orchestrating account-based marketing strategies that align tightly with Sales to drive pipeline growth. This role owns ABM plays across channels, manages targeting and tiering, and ensures coordinated execution between marketing and SDRs. They will design and operationalize ABM programs that deliver personalized experiences for high-value accounts and measure their impact on engagement and revenue.

Key Responsibilities

Develop and execute ABM strategies for Tier 1 and Tier 2 accounts in collaboration with Sales.

Own ABM platform operations, including audience segmentation and play logic.

Coordinate SDR outreach sequences and ensure alignment with ABM campaigns.

Manage ABM reporting on coverage, engagement, and pipeline influence.

Partner with Campaign Manager to integrate ABM content into broader marketing programs.

Qualities of the Ideal Candidate

Strong cross-functional collaborator with Sales and Marketing teams.

Highly organized and detail-oriented in managing multi-channel plays.

Comfortable with ABM technology platforms and data-driven decision-making.

Strategic thinker who can translate account insights into actionable plays.

Adaptable and proactive in a fast-paced environment.

Experience Necessary

3–5 years in B2B marketing with at least 2 years in ABM.

Hands-on experience with ABM platforms (Demandbase, 6sense, Terminus, or similar).

Familiarity with HubSpot and Salesforce for campaign tracking and reporting.

Understanding of complex buying groups and healthcare B2B dynamics.

Proven ability to manage multi-channel campaigns and measure pipeline impact.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Disability insurance

Location: Orlando, FL

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