Mineralys Therapeutics
Director/ Sr. Director, HCP Marketing
Mineralys Therapeutics, Poland, New York, United States
“Mineralys Therapeutics is a clinical-stage biopharmaceutical company focused on developing medicines to target hypertension and related comorbidities such as chronic kidney disease (CKD), obstructive sleep apnea (OSA) and other diseases driven by dysregulated aldosterone. Its initial product candidate, lorundrostat, is a proprietary, orally administered, highly selective aldosterone synthase inhibitor. Mineralys is headquartered in Radnor, Pennsylvania. For more information, please visithttps://mineralystx.com . Follow Mineralys onLinkedIn ,Twitter andBluesky ”
Mineralys is a fully remote company.
Reporting to the VP of Marketing, the Director/ Sr. Director, HCP Marketing
will lead healthcare professional brand strategy and develop go-to-market launch initiatives to achieve launch success. The ideal candidate will be a self-starter with deep experience in HCP marketing, including launch planning, messaging and creative development, and cross-functional leadership. Previous launch leadership and cardiovascular experience is strongly preferred. This role is perfect for someone who thrives in an entrepreneurial setting and is excited to shape a brand from day one.
Lead the development of HCP brand strategy and activation, including positioning, messaging, and tactical plans.
Oversee creation and execution of a compelling creative campaign and HCP promotional assets.
Partner on HCP focused market research efforts to ensure decisions are well-informed and driven by customer insights to accelerate brand growth and engagement.
Serve as the brand lead and primary point person for launch planning, ensuring cross-functional alignment and aligned launch metrics.
Work closely with internal teams (Medical, Legal, Regulatory, Compliance) to ensure compliant and aligned messaging
Manage relationships with external vendors and agency partners
Partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives to support brand messaging and engagement.
Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Skills and Attributes
Flexibility to adapt to a fast-changing, ambiguous environment in an organization without fully established procedures
Velocity – Drive Speed with Purpose
Foresight & Acceleration
Execution Under Tight Timelines
Clear Decision-Making in Ambiguity
Data-Driven Decision Making – Ground Strategy in Evidence
Subject Matter Intelligence & Precedent-Based Reasoning
Data Interpretation
Metrics-Oriented
Agile Mindset – Embrace Iteration and Change
Adaptability to Shifting Development Plans
Iterative Planning & Engagement
Frictionless Execution – Simplify the Path to Results
Operational Clarity & Precision
Lean, Cross-Functional Collaboration
Strategic Communication
Autonomy – Lead with Ownership and Accountability
Self-Directed and Proactive
Leads from the Front
Execution that Delivers Value
Define success up front
Follow through with discipline
Deliver results that move the business
Travel This position requires up to 20 % travel. Frequently travel is outside the local area and overnight. Some of the travel may be international.
Education and Experience
MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience with at least 5 years building and executing marketing strategies
Launch experience and commercialization of new products preferred
Cardiovascular experience is highly preferred.
Demonstrated ability to develop and execute brand strategy and promotional campaigns in a fast-paced environment.
Strong project management skills, with the ability to manage multiple priorities and stakeholders.
Experience leading cross-functional teams and agency partners.
A self-starter mindset with high personal accountability, resourcefulness, and a collaborative spirit.
Excellent communication and presentation skills.
These positions are eligible for standard Company benefits including medical, dental, vision, time off and 401K, as well as participating in Mineralys incentive plans are contingent on achievement of personal and company performance. Actual compensation may vary from posted hiring range based on geographic location, work experience, education, and/or skill level.
US Salary Range: $175,000 - $250,000 #J-18808-Ljbffr
Mineralys is a fully remote company.
Reporting to the VP of Marketing, the Director/ Sr. Director, HCP Marketing
will lead healthcare professional brand strategy and develop go-to-market launch initiatives to achieve launch success. The ideal candidate will be a self-starter with deep experience in HCP marketing, including launch planning, messaging and creative development, and cross-functional leadership. Previous launch leadership and cardiovascular experience is strongly preferred. This role is perfect for someone who thrives in an entrepreneurial setting and is excited to shape a brand from day one.
Lead the development of HCP brand strategy and activation, including positioning, messaging, and tactical plans.
Oversee creation and execution of a compelling creative campaign and HCP promotional assets.
Partner on HCP focused market research efforts to ensure decisions are well-informed and driven by customer insights to accelerate brand growth and engagement.
Serve as the brand lead and primary point person for launch planning, ensuring cross-functional alignment and aligned launch metrics.
Work closely with internal teams (Medical, Legal, Regulatory, Compliance) to ensure compliant and aligned messaging
Manage relationships with external vendors and agency partners
Partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives to support brand messaging and engagement.
Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Skills and Attributes
Flexibility to adapt to a fast-changing, ambiguous environment in an organization without fully established procedures
Velocity – Drive Speed with Purpose
Foresight & Acceleration
Execution Under Tight Timelines
Clear Decision-Making in Ambiguity
Data-Driven Decision Making – Ground Strategy in Evidence
Subject Matter Intelligence & Precedent-Based Reasoning
Data Interpretation
Metrics-Oriented
Agile Mindset – Embrace Iteration and Change
Adaptability to Shifting Development Plans
Iterative Planning & Engagement
Frictionless Execution – Simplify the Path to Results
Operational Clarity & Precision
Lean, Cross-Functional Collaboration
Strategic Communication
Autonomy – Lead with Ownership and Accountability
Self-Directed and Proactive
Leads from the Front
Execution that Delivers Value
Define success up front
Follow through with discipline
Deliver results that move the business
Travel This position requires up to 20 % travel. Frequently travel is outside the local area and overnight. Some of the travel may be international.
Education and Experience
MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience with at least 5 years building and executing marketing strategies
Launch experience and commercialization of new products preferred
Cardiovascular experience is highly preferred.
Demonstrated ability to develop and execute brand strategy and promotional campaigns in a fast-paced environment.
Strong project management skills, with the ability to manage multiple priorities and stakeholders.
Experience leading cross-functional teams and agency partners.
A self-starter mindset with high personal accountability, resourcefulness, and a collaborative spirit.
Excellent communication and presentation skills.
These positions are eligible for standard Company benefits including medical, dental, vision, time off and 401K, as well as participating in Mineralys incentive plans are contingent on achievement of personal and company performance. Actual compensation may vary from posted hiring range based on geographic location, work experience, education, and/or skill level.
US Salary Range: $175,000 - $250,000 #J-18808-Ljbffr