Zeta Global
Who We Are
Zeta Global (NYSE: ZETA) is the AI‑Powered Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to help marketers acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), we unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at the individual level across every channel, delivering better results for marketing programs.
Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City with offices around the world. For more information, visit
www.zetaglobal.com .
Role Overview The
Director, Field Marketing
will join our CRM team. This role is critical in bridging the gap between corporate marketing initiatives and sales strategies. The Director will plan, execute, and optimize regional marketing programs to generate demand, engage prospects, and drive revenue growth. They will work closely with sales teams, marketing teams, and external partners to ensure alignment and success.
Key Responsibilities
Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives.
Collaborate with sales leadership to understand enterprise goals and identify marketing needs.
Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts.
Optimize campaigns based on performance metrics to maximize ROI.
Organize and manage field events such as roadshows, sporting events, and executive dinners.
Drive engagement and attendance of named accounts to applicable events.
Coordinate logistics, budgets, and promotional activities to ensure event success.
Partner with CRM New Logo, Client Services, and Client Partnerships to provide tools, resources, and insights that convert leads.
Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow‑up.
Track and report on key performance indicators (KPIs) such as pipeline contribution and event ROI.
Use data insights to inform future strategies and demonstrate CRM marketing impact.
Identify a cadence of investments focused on positive ROI and ensure optimal allocation of resources.
Work with alliance partners to co‑market events, campaigns, and programs, fostering relationships to extend reach and impact.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
8+ years of experience in sales, field marketing, demand generation, or related roles.
Proven track record of planning and executing successful marketing campaigns and events.
Strong understanding of B2B sales and marketing processes.
Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
Excellent project management and organizational skills.
Preferred Skills
Experience working in SaaS, technology, or a high‑growth industry.
Knowledge of regional market trends and dynamics.
Strong analytical skills with the ability to derive insights from data.
Exceptional interpersonal and communication skills.
Benefits & Perks
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee equity
Employee discounts, virtual wellness classes, and pet insurance
Salary Range $150,000 - $200,000, depending on location and experience.
People & Culture at Zeta We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. Learn more about our commitment to diversity, equity, and inclusion here:
Zeta E.R.G. page .
EEO Statement Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
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Zeta Global (NYSE: ZETA) is the AI‑Powered Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to help marketers acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), we unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at the individual level across every channel, delivering better results for marketing programs.
Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City with offices around the world. For more information, visit
www.zetaglobal.com .
Role Overview The
Director, Field Marketing
will join our CRM team. This role is critical in bridging the gap between corporate marketing initiatives and sales strategies. The Director will plan, execute, and optimize regional marketing programs to generate demand, engage prospects, and drive revenue growth. They will work closely with sales teams, marketing teams, and external partners to ensure alignment and success.
Key Responsibilities
Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives.
Collaborate with sales leadership to understand enterprise goals and identify marketing needs.
Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts.
Optimize campaigns based on performance metrics to maximize ROI.
Organize and manage field events such as roadshows, sporting events, and executive dinners.
Drive engagement and attendance of named accounts to applicable events.
Coordinate logistics, budgets, and promotional activities to ensure event success.
Partner with CRM New Logo, Client Services, and Client Partnerships to provide tools, resources, and insights that convert leads.
Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow‑up.
Track and report on key performance indicators (KPIs) such as pipeline contribution and event ROI.
Use data insights to inform future strategies and demonstrate CRM marketing impact.
Identify a cadence of investments focused on positive ROI and ensure optimal allocation of resources.
Work with alliance partners to co‑market events, campaigns, and programs, fostering relationships to extend reach and impact.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
8+ years of experience in sales, field marketing, demand generation, or related roles.
Proven track record of planning and executing successful marketing campaigns and events.
Strong understanding of B2B sales and marketing processes.
Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
Excellent project management and organizational skills.
Preferred Skills
Experience working in SaaS, technology, or a high‑growth industry.
Knowledge of regional market trends and dynamics.
Strong analytical skills with the ability to derive insights from data.
Exceptional interpersonal and communication skills.
Benefits & Perks
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee equity
Employee discounts, virtual wellness classes, and pet insurance
Salary Range $150,000 - $200,000, depending on location and experience.
People & Culture at Zeta We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. Learn more about our commitment to diversity, equity, and inclusion here:
Zeta E.R.G. page .
EEO Statement Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
#J-18808-Ljbffr