OXYENERGY
Global Talent Acquisition @OXYENERGY | FMCG Industry | EX-BIGO
Job Title: Go-to-Market (GTM) Manager OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers. Key Responsibilities
Market Insights & Opportunity Mapping
Leverage U.S. market and category data (Amazon, TikTok, retail, etc.) to identify whitespace and high-potential supplement categories Conduct audience segmentation, consumer interviews, and insight synthesis to define MVP (Minimum Viable Product) and prioritize opportunities Translate macro trends into actionable product/brand strategies Lead product definition including formula, packaging, naming, and compliant labeling, in collaboration with R&D and supply chain Own product story: define core positioning, functional claims, visual identity, and educational narratives Collaborate with legal, regulatory, and QA to ensure product meets U.S. market compliance standards Launch Strategy & Commercial Planning
Build go-to-market plans including pricing strategy, DTC vs. Amazon positioning, creator/influencer activation, and retail roadmap Design content-led conversion journeys across social media, landing pages, and third-party platforms Define launch timelines, success metrics, and coordinate marketing, sales, and creator teams to ensure on-time execution Growth Performance Ownership
Own GMV, gross margin, ROI, and CAC metrics for new product launches Monitor post-launch performance across platforms (TikTok Shop, Amazon, iHerb, DTC, etc.), identify bottlenecks, and optimize strategy Build scalable GTM playbooks that enable repeatable success across product lines Qualifications & Requirements
Must-Have
3+ years of experience in brand, growth, or product marketing roles at consumer brands (CPG, wellness, or beauty preferred) Proven track record of launching new products in the U.S. market across multiple channels (Amazon, DTC, retail, or TikTok) Strong grasp of U.S. consumer behavior, especially in wellness, supplements, or lifestyle categories Data-literate: able to work with GMV, CVR, CAC, repurchase rate, search rank, etc. to drive product and marketing optimization Excellent cross-functional leadership: able to work across product, supply chain, creators, and performance marketing Nice-to-Have
Experience working in a fast-growing U.S. DTC startup (e.g., Ritual, Goli, O Positiv, Olly) Knowledge of Amazon analytics tools, influencer seeding strategies, and U.S. compliance labeling Ability to build brand from scratch and create full-funnel education systems for novel supplements Ideal Candidate Profile
You are a
consumer-obsessed builder
who thrives on identifying unmet needs and translating them into high-velocity launches You’ve worked in environments where
brand positioning + content + channel execution
need to move in lockstep You are comfortable with ambiguity, love wearing multiple hats, and want to shape the trajectory of a fast-growing brand in the U.S. market Seniority Level
Mid-Senior level Employment Type
Full-time Job Function
Marketing, Sales, and Business Development Industries
Retail Health and Personal Care Products
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Job Title: Go-to-Market (GTM) Manager OXYENERGY, a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers. Key Responsibilities
Market Insights & Opportunity Mapping
Leverage U.S. market and category data (Amazon, TikTok, retail, etc.) to identify whitespace and high-potential supplement categories Conduct audience segmentation, consumer interviews, and insight synthesis to define MVP (Minimum Viable Product) and prioritize opportunities Translate macro trends into actionable product/brand strategies Lead product definition including formula, packaging, naming, and compliant labeling, in collaboration with R&D and supply chain Own product story: define core positioning, functional claims, visual identity, and educational narratives Collaborate with legal, regulatory, and QA to ensure product meets U.S. market compliance standards Launch Strategy & Commercial Planning
Build go-to-market plans including pricing strategy, DTC vs. Amazon positioning, creator/influencer activation, and retail roadmap Design content-led conversion journeys across social media, landing pages, and third-party platforms Define launch timelines, success metrics, and coordinate marketing, sales, and creator teams to ensure on-time execution Growth Performance Ownership
Own GMV, gross margin, ROI, and CAC metrics for new product launches Monitor post-launch performance across platforms (TikTok Shop, Amazon, iHerb, DTC, etc.), identify bottlenecks, and optimize strategy Build scalable GTM playbooks that enable repeatable success across product lines Qualifications & Requirements
Must-Have
3+ years of experience in brand, growth, or product marketing roles at consumer brands (CPG, wellness, or beauty preferred) Proven track record of launching new products in the U.S. market across multiple channels (Amazon, DTC, retail, or TikTok) Strong grasp of U.S. consumer behavior, especially in wellness, supplements, or lifestyle categories Data-literate: able to work with GMV, CVR, CAC, repurchase rate, search rank, etc. to drive product and marketing optimization Excellent cross-functional leadership: able to work across product, supply chain, creators, and performance marketing Nice-to-Have
Experience working in a fast-growing U.S. DTC startup (e.g., Ritual, Goli, O Positiv, Olly) Knowledge of Amazon analytics tools, influencer seeding strategies, and U.S. compliance labeling Ability to build brand from scratch and create full-funnel education systems for novel supplements Ideal Candidate Profile
You are a
consumer-obsessed builder
who thrives on identifying unmet needs and translating them into high-velocity launches You’ve worked in environments where
brand positioning + content + channel execution
need to move in lockstep You are comfortable with ambiguity, love wearing multiple hats, and want to shape the trajectory of a fast-growing brand in the U.S. market Seniority Level
Mid-Senior level Employment Type
Full-time Job Function
Marketing, Sales, and Business Development Industries
Retail Health and Personal Care Products
#J-18808-Ljbffr