Confidential
Work Arrangement: Hybrid — Onsite Monday through Thursday; Remote on Fridays
Full Time
The
Associate Director, Clinician Marketing
will lead strategic marketing efforts to enhance clinician awareness, engagement, and satisfaction — particularly with
Urologists and Primary Care Physicians (PCPs)
— regarding the
PureWick® urinary incontinence product . This role is key to optimizing omnichannel strategies, improving clinician experiences, and driving awareness outside of hospital settings.
Key Responsibilities
Develop and execute
omnichannel marketing strategies
to drive clinician awareness and engagement across multiple touchpoints, with emphasis on outpatient and clinical practice settings.
Lead a
portfolio of interconnected marketing projects , ensuring synergy, efficiency, and optimal resource utilization.
Manage
marketing budgets , project timelines, and reporting to achieve performance and ROI targets.
Build
business cases
to secure funding approval for marketing initiatives.
Create and manage
analytics and reporting dashboards
(e.g., Power BI, Salesforce) to track key performance indicators (KPIs) and provide actionable insights.
Collaborate with cross-functional stakeholders — including product, medical affairs, and sales — to ensure alignment on strategic objectives and brand messaging.
Drive continuous improvement initiatives with an “always optimizing” mindset across campaigns, clinician engagement programs, and communications.
Communicate effectively with
executive leadership
and internal teams to share insights, progress, and performance outcomes.
Qualifications
10+ years
of senior-level marketing experience in the
healthcare industry .
Demonstrated success in improving
omnichannel strategies
and managing
end-to-end clinician experiences .
Proven experience in
driving clinician awareness outside hospital environments , especially among
Urologists and Primary Care Physicians .
Strong background in
digital marketing strategy , analytics, and campaign optimization.
Expertise in
building business cases
to support funding for marketing initiatives.
Experience creating and managing
analytics and KPI dashboards
using
Power BI and Salesforce
(or similar tools).
Exceptional analytical, organizational, and communication skills with the ability to influence at all organizational levels.
Ideal Candidate Profile
A
strategic thinker
with deep expertise in clinician and HCP marketing within healthcare.
Experienced in
digital and omnichannel strategy
with hands‑on knowledge of campaign performance optimization.
Comfortable operating in a
fast-paced, data-driven environment
and collaborating across departments.
Skilled in
building data visualization tools
and using insights to inform marketing strategy and executive reporting.
Able to
develop strong business cases
and communicate ROI effectively to leadership.
Key Skills
Clinician / HCP Marketing Strategy
Digital Marketing & Engagement
Business Case Development
Cross-functional Collaboration
Executive Communication
#J-18808-Ljbffr
Full Time
The
Associate Director, Clinician Marketing
will lead strategic marketing efforts to enhance clinician awareness, engagement, and satisfaction — particularly with
Urologists and Primary Care Physicians (PCPs)
— regarding the
PureWick® urinary incontinence product . This role is key to optimizing omnichannel strategies, improving clinician experiences, and driving awareness outside of hospital settings.
Key Responsibilities
Develop and execute
omnichannel marketing strategies
to drive clinician awareness and engagement across multiple touchpoints, with emphasis on outpatient and clinical practice settings.
Lead a
portfolio of interconnected marketing projects , ensuring synergy, efficiency, and optimal resource utilization.
Manage
marketing budgets , project timelines, and reporting to achieve performance and ROI targets.
Build
business cases
to secure funding approval for marketing initiatives.
Create and manage
analytics and reporting dashboards
(e.g., Power BI, Salesforce) to track key performance indicators (KPIs) and provide actionable insights.
Collaborate with cross-functional stakeholders — including product, medical affairs, and sales — to ensure alignment on strategic objectives and brand messaging.
Drive continuous improvement initiatives with an “always optimizing” mindset across campaigns, clinician engagement programs, and communications.
Communicate effectively with
executive leadership
and internal teams to share insights, progress, and performance outcomes.
Qualifications
10+ years
of senior-level marketing experience in the
healthcare industry .
Demonstrated success in improving
omnichannel strategies
and managing
end-to-end clinician experiences .
Proven experience in
driving clinician awareness outside hospital environments , especially among
Urologists and Primary Care Physicians .
Strong background in
digital marketing strategy , analytics, and campaign optimization.
Expertise in
building business cases
to support funding for marketing initiatives.
Experience creating and managing
analytics and KPI dashboards
using
Power BI and Salesforce
(or similar tools).
Exceptional analytical, organizational, and communication skills with the ability to influence at all organizational levels.
Ideal Candidate Profile
A
strategic thinker
with deep expertise in clinician and HCP marketing within healthcare.
Experienced in
digital and omnichannel strategy
with hands‑on knowledge of campaign performance optimization.
Comfortable operating in a
fast-paced, data-driven environment
and collaborating across departments.
Skilled in
building data visualization tools
and using insights to inform marketing strategy and executive reporting.
Able to
develop strong business cases
and communicate ROI effectively to leadership.
Key Skills
Clinician / HCP Marketing Strategy
Digital Marketing & Engagement
Business Case Development
Cross-functional Collaboration
Executive Communication
#J-18808-Ljbffr