Mindlance
Role Overview
The Sr. Business Development Executive – Midwest is responsible for driving growth of a custom pilot program in the Midwest region. This role will directly manage and support local rep agencies, engage with key specifiers (architects, designers, builders, and developers), and serve as the market’s primary liaison between Kohler and the regional ecosystem. The Sales Executive will ensure the successful execution of the pilot program while building strong pipelines of opportunities across the luxury residential and commercial wellness segments.
This is a temporary contract role to begin, with a minimum duration through July 2026, but with the goal of keeping them through 2026, resulting in a FT hire based on performance.
Primary Responsibilities
Deliver consistent sales growth of Kohler custom product solutions in the Midwest region.
Provide feedback loops that improve the pilot process and set the foundation for national expansion.
Strengthen alignment between regional execution and Koher’s North American strategy.
Sales Leadership
Pipeline development through installation and post-sale support.
Deliver and exceed regional sales and margin targets while aligning with national strategic objectives.
Develop and execute territory-specific plans to grow presence within luxury residential, commercial, and hospitality markets.
Rep Agency Management
Provide ongoing leadership, training, and support to regional rep partners.
Track performance, implement best practices, and drive consistent execution of Kohler standards.
Collaborate with reps to co-develop strategies for prospecting, relationship-building, and closing business opportunities.
Specifier Engagement
Serve as the primary point of contact for architects, designers, and builders in the Midwest region.
Deliver CEU presentations, showroom events, and product education sessions to strengthen awareness and preference for Kohler solutions.
Act as a technical and design consultant throughout the specification and installation process, ensuring a premium client experience.
Market Liaison & Pilot Execution
Function as the connection point between Kohler and the Midwest marketplace—sharing insights, opportunities, and feedback from the field.
Support the creation and refinement of sales tools, collateral, and training content to enhance engagement with specifiers and dealers.
Partner with cross-functional teams to evolve the custom sauna pilot process based on market learnings and best practices.
Specific Responsibilities Business Development
Build repeat sales, new relationships, and future business through targeted outreach and exceptional customer service.
Create and maintain a strategic sales plan with detailed tracking of customer interactions and opportunities.
Conduct high-impact sales calls focused on key architectural and design firms, highlighting new and featured products.
Follow up on leads to generate new business and strengthen long-term relationships.
Strategic Research & Market Expansion
Conduct detailed market research to identify customer targets and build brand recognition across key markets.
Organize outreach through online and offline activities to expand visibility and engagement.
Develop insights into the value chain and purchase drivers to inform strategy.
Identify partnership opportunities that build A&D advocacy (e.g., channel promotions, sampling programs)
Sales Process & CRM Mastery
Maintain a deep understanding of sales processes and CRM systems.
Nurture leads for long-term success through structured follow-up and relationship management.
Monitor conversion rates, manage prospect lists, and collaborate closely with marketing to align efforts.
Social Selling & Community Engagement
Leverage an established social presence on LinkedIn and Instagram to drive engagement and awareness.
Build and nurture local design and wellness communities through personalized, high-touch outreach.
Represent Kohler at local and national events, providing white-glove service to prospective and existing clients.
Brand Representation & Presentation
Deliver compelling virtual and in-person presentations that clearly articulate unique value propositions.
Develop deep understanding of brand architecture, product differentiators, and design philosophy.
Represent Kohler within key industry organizations and trade shows to build visibility and credibility.
Product Expertise & Continuous Development
Attain deep product knowledge through ongoing training, product sessions, and learning platforms.
Complete professional development courses to continuously refine sales, negotiation, and presentation skills.
Partner with Marketing to identify product gaps, pricing strategies, and opportunities for growth.
Benchmark against key competitors to inform strategic positioning and messaging.
Qualifications, Education & Experience
• Bachelor’s degree preferred; relevant sales certifications a plus.
• 5+ years of experience in sales, business development, or training within luxury building products, construction, wellness, or design-driven industries.
• Proven success managing rep networks, dealer channels, and/or engaging with architects, designers, and builders.
• Strong knowledge of adult learning principles, instructional design, and use of training technology (Teams, Zoom, etc.) to support product education.
• Excellent communication, facilitation, and presentation skills; comfortable delivering CEUs and product education to diverse audiences, from field technicians to corporate specifiers.
• Strong organizational skills with the ability to manage multiple programs, pipelines, and priorities.
• Proficiency in Microsoft Office Suite.
• Entrepreneurial mindset with ability to work autonomously while collaborating effectively with cross-functional teams.
• Passion for wellness, luxury design, and elevating the client experience.
Travel
Approximately 30-50% travel required to build relationships in the field, but with committed dates in office/at home to support lead processing and in-process order support.
EEO Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
#J-18808-Ljbffr
This is a temporary contract role to begin, with a minimum duration through July 2026, but with the goal of keeping them through 2026, resulting in a FT hire based on performance.
Primary Responsibilities
Deliver consistent sales growth of Kohler custom product solutions in the Midwest region.
Provide feedback loops that improve the pilot process and set the foundation for national expansion.
Strengthen alignment between regional execution and Koher’s North American strategy.
Sales Leadership
Pipeline development through installation and post-sale support.
Deliver and exceed regional sales and margin targets while aligning with national strategic objectives.
Develop and execute territory-specific plans to grow presence within luxury residential, commercial, and hospitality markets.
Rep Agency Management
Provide ongoing leadership, training, and support to regional rep partners.
Track performance, implement best practices, and drive consistent execution of Kohler standards.
Collaborate with reps to co-develop strategies for prospecting, relationship-building, and closing business opportunities.
Specifier Engagement
Serve as the primary point of contact for architects, designers, and builders in the Midwest region.
Deliver CEU presentations, showroom events, and product education sessions to strengthen awareness and preference for Kohler solutions.
Act as a technical and design consultant throughout the specification and installation process, ensuring a premium client experience.
Market Liaison & Pilot Execution
Function as the connection point between Kohler and the Midwest marketplace—sharing insights, opportunities, and feedback from the field.
Support the creation and refinement of sales tools, collateral, and training content to enhance engagement with specifiers and dealers.
Partner with cross-functional teams to evolve the custom sauna pilot process based on market learnings and best practices.
Specific Responsibilities Business Development
Build repeat sales, new relationships, and future business through targeted outreach and exceptional customer service.
Create and maintain a strategic sales plan with detailed tracking of customer interactions and opportunities.
Conduct high-impact sales calls focused on key architectural and design firms, highlighting new and featured products.
Follow up on leads to generate new business and strengthen long-term relationships.
Strategic Research & Market Expansion
Conduct detailed market research to identify customer targets and build brand recognition across key markets.
Organize outreach through online and offline activities to expand visibility and engagement.
Develop insights into the value chain and purchase drivers to inform strategy.
Identify partnership opportunities that build A&D advocacy (e.g., channel promotions, sampling programs)
Sales Process & CRM Mastery
Maintain a deep understanding of sales processes and CRM systems.
Nurture leads for long-term success through structured follow-up and relationship management.
Monitor conversion rates, manage prospect lists, and collaborate closely with marketing to align efforts.
Social Selling & Community Engagement
Leverage an established social presence on LinkedIn and Instagram to drive engagement and awareness.
Build and nurture local design and wellness communities through personalized, high-touch outreach.
Represent Kohler at local and national events, providing white-glove service to prospective and existing clients.
Brand Representation & Presentation
Deliver compelling virtual and in-person presentations that clearly articulate unique value propositions.
Develop deep understanding of brand architecture, product differentiators, and design philosophy.
Represent Kohler within key industry organizations and trade shows to build visibility and credibility.
Product Expertise & Continuous Development
Attain deep product knowledge through ongoing training, product sessions, and learning platforms.
Complete professional development courses to continuously refine sales, negotiation, and presentation skills.
Partner with Marketing to identify product gaps, pricing strategies, and opportunities for growth.
Benchmark against key competitors to inform strategic positioning and messaging.
Qualifications, Education & Experience
• Bachelor’s degree preferred; relevant sales certifications a plus.
• 5+ years of experience in sales, business development, or training within luxury building products, construction, wellness, or design-driven industries.
• Proven success managing rep networks, dealer channels, and/or engaging with architects, designers, and builders.
• Strong knowledge of adult learning principles, instructional design, and use of training technology (Teams, Zoom, etc.) to support product education.
• Excellent communication, facilitation, and presentation skills; comfortable delivering CEUs and product education to diverse audiences, from field technicians to corporate specifiers.
• Strong organizational skills with the ability to manage multiple programs, pipelines, and priorities.
• Proficiency in Microsoft Office Suite.
• Entrepreneurial mindset with ability to work autonomously while collaborating effectively with cross-functional teams.
• Passion for wellness, luxury design, and elevating the client experience.
Travel
Approximately 30-50% travel required to build relationships in the field, but with committed dates in office/at home to support lead processing and in-process order support.
EEO Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.
#J-18808-Ljbffr