Workstream
Overview
Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. Our customers include leading brands across multiple sectors, and we are a high growth Series B company backed by prominent investors. Grow With Us We’re looking for a creative, social-first Content Marketing Manager to lead our content strategy across YouTube and Instagram. This person will be responsible for growing our audience of restaurant owners and operators by writing and executing on scripts that educate, entertain, and build a loyal following. You don’t need to be a video editor (we have a team for that), but an eye for edits, pacing, and trends is a plus. What matters most is a deep sense of what makes content go viral, what restaurant operators care about, and how to turn ideas into high-performing posts. This role will also work directly with our Founder and CEO, ghostwriting scripts, shaping narratives, producing during filming sessions, and capturing customer case studies that bring our product impact to life. This is a full-time, office-based role requiring presence 5 days a week to foster close collaboration with cross-functional teams. We’re open to applicants nationwide — especially ambitious, early-career marketers eager to relocate to Silicon Valley and immerse themselves in a fast-paced startup environment. Day in the Life
Own our YouTube Shorts and Instagram content strategy, from ideation to publishing Research, script, and storyboard short-form videos that resonate with restaurant owners and operators Ghostwrite scripts and prep content for our CEO, working closely with him to bring ideas to life on camera Act as producer during filming — coordinating shoots, guiding delivery, and ensuring content quality Film case studies with customers, turning their experiences into powerful storytelling content Monitor industry trends, social conversations, and competitor content to spot opportunities for growth Lead and coordinate designers, editors, and leadership to bring stories to life Analyze content performance, iterate on what works, and double down on proven formats Experiment with hooks, captions, and thumbnails to maximize reach and retention Build a playbook of repeatable content formats that can scale into a full content engine Who You Are
Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies Proven track record of growing a social audience and driving engagement Experience ghostwriting or producing content for executives, thought leaders, or influencers Comfort with data, able to look at YT/IG data and translate analytics into actionable insights Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you’ve worked in or around restaurants) Video editing skills (nice to have, but not required) Strong work ethic and willingness to be based in our Bay Area offices 5 days per week Please include content samples and/or a link to your portfolio Why Join Us
Work directly with our CEO to create engaging, industry-shaping content Capture real customer stories and case studies that showcase how restaurants thrive with us Be at the forefront of building a restaurant-first brand on social media Help shape the voice and community for thousands of restaurant owners Join a team that values creativity, speed, and bold ideas Nationwide applicants welcome — if you’re looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career What We Offer
A mission-driven and value-based company dedicated to empower deskless workers and local businesses An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career Competitive salary and equity Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents In office amenities and stocked kitchen 401K Plan Learning/development stipend Unlimited PTO Salary Range
In compliance with the California Pay Transparency Law, the base salary range for this role is between $90,000 - $115,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data. Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. Our customers include leading brands across multiple sectors, and we are a high growth Series B company backed by prominent investors. Grow With Us We’re looking for a creative, social-first Content Marketing Manager to lead our content strategy across YouTube and Instagram. This person will be responsible for growing our audience of restaurant owners and operators by writing and executing on scripts that educate, entertain, and build a loyal following. You don’t need to be a video editor (we have a team for that), but an eye for edits, pacing, and trends is a plus. What matters most is a deep sense of what makes content go viral, what restaurant operators care about, and how to turn ideas into high-performing posts. This role will also work directly with our Founder and CEO, ghostwriting scripts, shaping narratives, producing during filming sessions, and capturing customer case studies that bring our product impact to life. This is a full-time, office-based role requiring presence 5 days a week to foster close collaboration with cross-functional teams. We’re open to applicants nationwide — especially ambitious, early-career marketers eager to relocate to Silicon Valley and immerse themselves in a fast-paced startup environment. Day in the Life
Own our YouTube Shorts and Instagram content strategy, from ideation to publishing Research, script, and storyboard short-form videos that resonate with restaurant owners and operators Ghostwrite scripts and prep content for our CEO, working closely with him to bring ideas to life on camera Act as producer during filming — coordinating shoots, guiding delivery, and ensuring content quality Film case studies with customers, turning their experiences into powerful storytelling content Monitor industry trends, social conversations, and competitor content to spot opportunities for growth Lead and coordinate designers, editors, and leadership to bring stories to life Analyze content performance, iterate on what works, and double down on proven formats Experiment with hooks, captions, and thumbnails to maximize reach and retention Build a playbook of repeatable content formats that can scale into a full content engine Who You Are
Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies Proven track record of growing a social audience and driving engagement Experience ghostwriting or producing content for executives, thought leaders, or influencers Comfort with data, able to look at YT/IG data and translate analytics into actionable insights Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you’ve worked in or around restaurants) Video editing skills (nice to have, but not required) Strong work ethic and willingness to be based in our Bay Area offices 5 days per week Please include content samples and/or a link to your portfolio Why Join Us
Work directly with our CEO to create engaging, industry-shaping content Capture real customer stories and case studies that showcase how restaurants thrive with us Be at the forefront of building a restaurant-first brand on social media Help shape the voice and community for thousands of restaurant owners Join a team that values creativity, speed, and bold ideas Nationwide applicants welcome — if you’re looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career What We Offer
A mission-driven and value-based company dedicated to empower deskless workers and local businesses An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career Competitive salary and equity Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents In office amenities and stocked kitchen 401K Plan Learning/development stipend Unlimited PTO Salary Range
In compliance with the California Pay Transparency Law, the base salary range for this role is between $90,000 - $115,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data. Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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