ASSA ABLOY Group
ASSA ABLOY Group is hiring an Experienced Account Based Marketing (ABM) Specialist for Traka Americas. In this role you will partner with Business Development Directors and Regional Sales Managers to design and execute focused ABM campaigns that drive awareness, engagement, and pipeline growth across key industries.
What You Will Do
Partner with Business Development Directors and Regional Sales Managers to define account-specific strategies and uncover opportunities in key verticals: hospitality, gaming, government, multifamily, data centers, retail, and healthcare.
Identify buyer personas and decision‑makers within target accounts and tailor campaigns to address industry‑specific pain points.
Develop and execute multi‑channel ABM campaigns—including email, paid media, content syndication, direct mail, events, and personalized outreach—to drive awareness, engagement, and pipeline growth.
Collaborate with Sales to ensure seamless handoffs of marketing‑qualified leads (MQLs) and alignment on definitions of success.
Track, measure, and optimize ABM initiatives using data‑driven insights to continuously improve lead quality and conversion.
Leverage marketing technology and tools (Campaign Monitor, HubSpot, LinkedIn Campaign Manager, Salesforce, etc.) to execute campaigns with precision.
Serve as the voice of the customer, ensuring messaging resonates with the unique challenges of each vertical market.
Continuously research and analyze target industries to refine account segmentation and stay ahead of market trends.
Qualifications
3–5 years of experience in B2B marketing with a focus on account‑based marketing or demand generation.
A proven track record of building and executing ABM programs that generate qualified leads and support revenue growth.
Strong collaboration skills and the ability to partner effectively with Sales leaders.
Deep understanding of buyer journey mapping and industry‑specific marketing nuances.
Exceptional communication and storytelling skills; able to distill complex value propositions into targeted messaging.
A data‑driven mindset with experience in marketing analytics, reporting, and ROI measurement.
Comfort working with marketing automation platforms and CRM systems; able to dig into tools and data without waiting on others.
The strategic thinking to set direction, coupled with the willingness to roll up your sleeves and execute.
Resilience and drive; thrive in environments that require problem‑solving and proactive execution.
Bonus: a strong sense of adaptability and creativity on the fly.
Physical Requirements
Normal vision and ability to see color and distinguish letters, numbers, and symbols.
Frequently required to sit, stand, walk, talk, hear, bend, and reach.
Ability to lift, push and pull up to 50 lbs regularly.
Benefits
15 days PTO plus federal holidays
Health, dental, and vision insurance
Basic Life, STD & LTD coverage
Employee Assistance Program (EAP)
401(k) option
Company credit card for business travel (per policy)
On‑site laptop and cell phone for company use
Modern office environment with free drinks and snacks
Opportunity to travel across the continental USA and other regions
Application Submit your application by clicking “Apply Now.” We do not accept applications via e‑mail or other channels. Applications will be reviewed continuously, so apply early.
About ASSA ABLOY Group ASSA ABLOY Group is the global leader in access solutions, operating in over 70 countries with 62,000+ colleagues. Our products and services include locks, doors, and entrance automation solutions that make spaces safer and more secure.
Seniority Level Associate
Employment Type Full‑time
Job Function Sales, Marketing, and Product Management
Industries Wholesale Building Materials
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What You Will Do
Partner with Business Development Directors and Regional Sales Managers to define account-specific strategies and uncover opportunities in key verticals: hospitality, gaming, government, multifamily, data centers, retail, and healthcare.
Identify buyer personas and decision‑makers within target accounts and tailor campaigns to address industry‑specific pain points.
Develop and execute multi‑channel ABM campaigns—including email, paid media, content syndication, direct mail, events, and personalized outreach—to drive awareness, engagement, and pipeline growth.
Collaborate with Sales to ensure seamless handoffs of marketing‑qualified leads (MQLs) and alignment on definitions of success.
Track, measure, and optimize ABM initiatives using data‑driven insights to continuously improve lead quality and conversion.
Leverage marketing technology and tools (Campaign Monitor, HubSpot, LinkedIn Campaign Manager, Salesforce, etc.) to execute campaigns with precision.
Serve as the voice of the customer, ensuring messaging resonates with the unique challenges of each vertical market.
Continuously research and analyze target industries to refine account segmentation and stay ahead of market trends.
Qualifications
3–5 years of experience in B2B marketing with a focus on account‑based marketing or demand generation.
A proven track record of building and executing ABM programs that generate qualified leads and support revenue growth.
Strong collaboration skills and the ability to partner effectively with Sales leaders.
Deep understanding of buyer journey mapping and industry‑specific marketing nuances.
Exceptional communication and storytelling skills; able to distill complex value propositions into targeted messaging.
A data‑driven mindset with experience in marketing analytics, reporting, and ROI measurement.
Comfort working with marketing automation platforms and CRM systems; able to dig into tools and data without waiting on others.
The strategic thinking to set direction, coupled with the willingness to roll up your sleeves and execute.
Resilience and drive; thrive in environments that require problem‑solving and proactive execution.
Bonus: a strong sense of adaptability and creativity on the fly.
Physical Requirements
Normal vision and ability to see color and distinguish letters, numbers, and symbols.
Frequently required to sit, stand, walk, talk, hear, bend, and reach.
Ability to lift, push and pull up to 50 lbs regularly.
Benefits
15 days PTO plus federal holidays
Health, dental, and vision insurance
Basic Life, STD & LTD coverage
Employee Assistance Program (EAP)
401(k) option
Company credit card for business travel (per policy)
On‑site laptop and cell phone for company use
Modern office environment with free drinks and snacks
Opportunity to travel across the continental USA and other regions
Application Submit your application by clicking “Apply Now.” We do not accept applications via e‑mail or other channels. Applications will be reviewed continuously, so apply early.
About ASSA ABLOY Group ASSA ABLOY Group is the global leader in access solutions, operating in over 70 countries with 62,000+ colleagues. Our products and services include locks, doors, and entrance automation solutions that make spaces safer and more secure.
Seniority Level Associate
Employment Type Full‑time
Job Function Sales, Marketing, and Product Management
Industries Wholesale Building Materials
#J-18808-Ljbffr