TRUFF
Job Title: Social Media Growth Hacker
Location: New York, New York - Hybrid (3 Days / Week In Person)
Salary: $85,000-$95,000 with 10% Annual Bonus
Base pay range: $85,000.00/yr - $95,000.00/yr
TRUFF is a premium truffle‑infused condiments brand – born at the intersection of heat and flavor. In 2015, TRUFF co‑founders built the popular food and lifestyle Instagram account @sauce. Just two years later, in 2017, TRUFF launched TRUFF Original Hot Sauce, which catapulted into internet virality and beyond. Earning countless awards and accolades, including Oprah’s Favorite Things (6×) and Adweek’s Best Brand Born Out of Social Media, TRUFF has become one of the fastest growing brands in condiments. TRUFF has partnered with Hidden Valley Ranch, Star Wars, Taco Bell, Popeyes, Travis Scott, and Starbucks, and over the years has expanded into complementary condiment categories – pasta sauce, mayo, oil, and seasonings. TRUFF’s uniquely premium taste and aroma amplify the flavor experience of everyday dishes to make every day a culinary moment.
Job Summary
We’re looking for a Social Media Growth Hacker – a creative, data‑driven, internet‑native operator obsessed with building cultural moments and engineering virality. This role blends content creation, distribution strategy, and cultural pattern recognition to fuel TRUFF’s next wave of organic growth.
You’ll work closely with our founders and marketing leadership to turn ideas into scroll‑stopping moments across TikTok, Instagram, YouTube Shorts, and emerging platforms. You’ll understand how to produce, clip, remix, seed, and distribute content for maximum reach. You’ll live in the comment sections, spot trends before they break, and know how to turn a viral moment into a business outcome.
This isn’t a “post and pray” social role – it’s a creative growth lab for someone who thrives on experimentation, velocity, and storytelling through culture.
Key Responsibilities
Engineer virality: Identify, create, and capitalize on trends, moments, and sounds across TikTok, Instagram, and YouTube
Build the content engine: Develop daily/weekly content calendars, leveraging UGC, internal/external shoots, and short‑form clip strategies that scale across multiple TRUFF and partner accounts
Clip farming & content distribution: Source, cut, and seed hundreds of short clips across pages to test hooks, angles, and communities for maximum reach and engagement
Operate like an internet newsroom: Monitor culture, competitors, and community signals in real‑time to inform TRUFF’s next moves
Collaborate with founders & SVP Marketing: Concept, shoot, and publish brand‑led or personality‑driven moments that blur the line between brand and creator
Community + culture management: Live in the comments, stitch creators, respond with wit, and make TRUFF feel human
Influencer & creator sourcing: Partner with creators and meme pages for collabs, trend participation, and content amplification
Experiment & scale: Test new formats, AI tools, social distribution tactics, and “unscalable” experiments that move the algorithm
Analytics & learning loops: Use data and platform insights to refine creative direction, track virality patterns, and build a playbook of what works
Content Production
Shoot, edit, and publish video/photo content natively optimised for each platform – fast, scrappy, and aesthetic.
Requirements
Deep understanding of internet culture, virality, and meme psychology
3+ years managing or creating social media content for a consumer brand or creator‑driven business
Proven track record of creating viral or high‑engagement content
Strong experience with short‑form editing and clipping tools (CapCut, Premiere, Descript, etc.) and multi‑platform publishing
Understanding of content distribution systems – repost networks, collab strategies, paid boosts, and shadow channels
Excellent copywriting and visual storytelling skills
Comfortable being on camera and experimenting with creative formats
Data‑driven mindset – able to analyse performance and pivot quickly
Proficient in Google Suite, Sprout Social, Meta Business Manager, and analytics dashboards
Bonus: Experience building pages or brands from scratch, creator economy fluency, or running niche meme / content accounts
You’re Probably the Right Fit If You…
Think in hooks, captions, and shareability
Wake up on TikTok, fall asleep on Reddit
Can take a raw clip and make it go viral
Get excited by chaos, creativity, and community
Love brands that blur lines between food, culture, and humour
Believe social media is more science than art – but still know how to make it look cool
Benefits
Performance Bonus
Comprehensive Health, Dental, Vision & Life Insurance
401(k) with 3% company match
Generous PTO, Sick Time, Holidays & Parental Leave
Wellness, Internet & Cell Phone Stipends
Company‑provided Laptop
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing
Industries: IT Services and IT Consulting
#J-18808-Ljbffr
Location: New York, New York - Hybrid (3 Days / Week In Person)
Salary: $85,000-$95,000 with 10% Annual Bonus
Base pay range: $85,000.00/yr - $95,000.00/yr
TRUFF is a premium truffle‑infused condiments brand – born at the intersection of heat and flavor. In 2015, TRUFF co‑founders built the popular food and lifestyle Instagram account @sauce. Just two years later, in 2017, TRUFF launched TRUFF Original Hot Sauce, which catapulted into internet virality and beyond. Earning countless awards and accolades, including Oprah’s Favorite Things (6×) and Adweek’s Best Brand Born Out of Social Media, TRUFF has become one of the fastest growing brands in condiments. TRUFF has partnered with Hidden Valley Ranch, Star Wars, Taco Bell, Popeyes, Travis Scott, and Starbucks, and over the years has expanded into complementary condiment categories – pasta sauce, mayo, oil, and seasonings. TRUFF’s uniquely premium taste and aroma amplify the flavor experience of everyday dishes to make every day a culinary moment.
Job Summary
We’re looking for a Social Media Growth Hacker – a creative, data‑driven, internet‑native operator obsessed with building cultural moments and engineering virality. This role blends content creation, distribution strategy, and cultural pattern recognition to fuel TRUFF’s next wave of organic growth.
You’ll work closely with our founders and marketing leadership to turn ideas into scroll‑stopping moments across TikTok, Instagram, YouTube Shorts, and emerging platforms. You’ll understand how to produce, clip, remix, seed, and distribute content for maximum reach. You’ll live in the comment sections, spot trends before they break, and know how to turn a viral moment into a business outcome.
This isn’t a “post and pray” social role – it’s a creative growth lab for someone who thrives on experimentation, velocity, and storytelling through culture.
Key Responsibilities
Engineer virality: Identify, create, and capitalize on trends, moments, and sounds across TikTok, Instagram, and YouTube
Build the content engine: Develop daily/weekly content calendars, leveraging UGC, internal/external shoots, and short‑form clip strategies that scale across multiple TRUFF and partner accounts
Clip farming & content distribution: Source, cut, and seed hundreds of short clips across pages to test hooks, angles, and communities for maximum reach and engagement
Operate like an internet newsroom: Monitor culture, competitors, and community signals in real‑time to inform TRUFF’s next moves
Collaborate with founders & SVP Marketing: Concept, shoot, and publish brand‑led or personality‑driven moments that blur the line between brand and creator
Community + culture management: Live in the comments, stitch creators, respond with wit, and make TRUFF feel human
Influencer & creator sourcing: Partner with creators and meme pages for collabs, trend participation, and content amplification
Experiment & scale: Test new formats, AI tools, social distribution tactics, and “unscalable” experiments that move the algorithm
Analytics & learning loops: Use data and platform insights to refine creative direction, track virality patterns, and build a playbook of what works
Content Production
Shoot, edit, and publish video/photo content natively optimised for each platform – fast, scrappy, and aesthetic.
Requirements
Deep understanding of internet culture, virality, and meme psychology
3+ years managing or creating social media content for a consumer brand or creator‑driven business
Proven track record of creating viral or high‑engagement content
Strong experience with short‑form editing and clipping tools (CapCut, Premiere, Descript, etc.) and multi‑platform publishing
Understanding of content distribution systems – repost networks, collab strategies, paid boosts, and shadow channels
Excellent copywriting and visual storytelling skills
Comfortable being on camera and experimenting with creative formats
Data‑driven mindset – able to analyse performance and pivot quickly
Proficient in Google Suite, Sprout Social, Meta Business Manager, and analytics dashboards
Bonus: Experience building pages or brands from scratch, creator economy fluency, or running niche meme / content accounts
You’re Probably the Right Fit If You…
Think in hooks, captions, and shareability
Wake up on TikTok, fall asleep on Reddit
Can take a raw clip and make it go viral
Get excited by chaos, creativity, and community
Love brands that blur lines between food, culture, and humour
Believe social media is more science than art – but still know how to make it look cool
Benefits
Performance Bonus
Comprehensive Health, Dental, Vision & Life Insurance
401(k) with 3% company match
Generous PTO, Sick Time, Holidays & Parental Leave
Wellness, Internet & Cell Phone Stipends
Company‑provided Laptop
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing
Industries: IT Services and IT Consulting
#J-18808-Ljbffr