S&B
OVERVIEW
Based at S&B’s corporate office in Houston, Texas, the Manager of Marketing & Creative Services plays a key role in helping to advance S&B’s external marketing and communications strategy as a leading full-service EPC provider. Reporting to the Director of Marketing & Communications, this role is responsible for development and implementation of S&B’s annual marketing plan, aligned with key business objectives, to drive brand awareness and credibility in the marketplace. The position oversees S&B’s corporate brand identity, tradeshows/events, graphic design, and video marketing activities, in addition to direct management.
SUPERVISORY RESPONSIBILITIES Will supervise one or more marketing and communications professionals in addition to outside agency partners.
EDUCATION Four-year business degree in marketing, public relations, journalism, or related field.
QUALIFICATIONS AND EXPERIENCE
Minimum of seven years of marketing and communications experience in the B2B sector, with previous experience in corporate marketing for energy, oil and gas, or engineering, procurement, and construction (EPC) industries strongly preferred.
Prior experience managing marketing and communications professionals and direct experience overseeing and managing external agency partners, such as graphic design, photography, video production and/or marketing agencies.
5+ years’ experience managing integrated marketing communications projects in:
Corporate Branding & Management Tradeshows / Events Corporate Video Development Email Marketing Programs and CRM Graphic Design Project Management
Direct experience implementing B2B campaigns/marketing initiatives that involved integration of CRM, Email Marketing and Email Automation Campaigns/Journeys a plus.
Experience with budget and marketing project management, including oversight of graphic design and corporate brand standards to ensure a cohesive and consistent brand image both internally and externally.
Self-motivated, energetic, and creative thinker with proven track record of identifying new marketing opportunities and ideas that align with annual business plans and goals. Ability to independently move projects forward, prioritize tasks and meet deadlines.
Strong, effective communication skills, both written and verbal.
Must excel in a fast-paced, deadline-driven environment.
Well versed in full Microsoft Office suite (Word, PPT, Teams, Excel).
TYPICAL DUTIES AND RESPONSIBILITIES
Assists in the development and execution of S&B’s annual Marketing & Communications plan, including corporate brand initiatives and programs, and integrated marketing campaigns and tradeshows/events to support the company’s annual goals.
Participate in strategic department planning, market research, and related initiatives. Administer marketing assessments and contribute to departmental assessments to evaluate and refine marketing and communications strategies.
Develop and oversee annual video marketing plan and execution from beginning to end, including development of storyboards, approvals, and release. Work with both internal and external clients/stakeholders and agency partners to develop video content aligned with S&B’s brand promise and marketing strategy.
Oversee photoshoots for external and internal marketing as required, including job sites, people, and executive headshots. Manage external photography vendors and maintain library of approved assets and release forms.
Working with internal resources and external graphic design partners, manage the production and completion of graphic design projects, including development of key marketing materials, such as corporate and sales brochures/materials, internal branding, conference materials, video strategy, etc.
Oversee high-level annual event/tradeshow plans, and manage 1-2 direct reports, including a Marketing & Event Specialist and Graphic Designer.
Serve as S&B’s internal expert on S&B brand guidelines, overseeing day-to-day corporate identity guideline management and serving as an internal consultant to key groups across the organization. Maintain and refresh ongoing library of branded templates, guidelines, and tools to ensure a cohesive brand story, message and design approach both internally and externally.
Identify new strategies and tactics for executing the Company’s marketing efforts, including plans and determination of key resources and budgets per project.
Keeps abreast of industry best practices and makes recommendations to improve Company’s marketing efforts to achieve the goal of developing more business.
Support other Marketing and Communications initiatives as required.
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SUPERVISORY RESPONSIBILITIES Will supervise one or more marketing and communications professionals in addition to outside agency partners.
EDUCATION Four-year business degree in marketing, public relations, journalism, or related field.
QUALIFICATIONS AND EXPERIENCE
Minimum of seven years of marketing and communications experience in the B2B sector, with previous experience in corporate marketing for energy, oil and gas, or engineering, procurement, and construction (EPC) industries strongly preferred.
Prior experience managing marketing and communications professionals and direct experience overseeing and managing external agency partners, such as graphic design, photography, video production and/or marketing agencies.
5+ years’ experience managing integrated marketing communications projects in:
Corporate Branding & Management Tradeshows / Events Corporate Video Development Email Marketing Programs and CRM Graphic Design Project Management
Direct experience implementing B2B campaigns/marketing initiatives that involved integration of CRM, Email Marketing and Email Automation Campaigns/Journeys a plus.
Experience with budget and marketing project management, including oversight of graphic design and corporate brand standards to ensure a cohesive and consistent brand image both internally and externally.
Self-motivated, energetic, and creative thinker with proven track record of identifying new marketing opportunities and ideas that align with annual business plans and goals. Ability to independently move projects forward, prioritize tasks and meet deadlines.
Strong, effective communication skills, both written and verbal.
Must excel in a fast-paced, deadline-driven environment.
Well versed in full Microsoft Office suite (Word, PPT, Teams, Excel).
TYPICAL DUTIES AND RESPONSIBILITIES
Assists in the development and execution of S&B’s annual Marketing & Communications plan, including corporate brand initiatives and programs, and integrated marketing campaigns and tradeshows/events to support the company’s annual goals.
Participate in strategic department planning, market research, and related initiatives. Administer marketing assessments and contribute to departmental assessments to evaluate and refine marketing and communications strategies.
Develop and oversee annual video marketing plan and execution from beginning to end, including development of storyboards, approvals, and release. Work with both internal and external clients/stakeholders and agency partners to develop video content aligned with S&B’s brand promise and marketing strategy.
Oversee photoshoots for external and internal marketing as required, including job sites, people, and executive headshots. Manage external photography vendors and maintain library of approved assets and release forms.
Working with internal resources and external graphic design partners, manage the production and completion of graphic design projects, including development of key marketing materials, such as corporate and sales brochures/materials, internal branding, conference materials, video strategy, etc.
Oversee high-level annual event/tradeshow plans, and manage 1-2 direct reports, including a Marketing & Event Specialist and Graphic Designer.
Serve as S&B’s internal expert on S&B brand guidelines, overseeing day-to-day corporate identity guideline management and serving as an internal consultant to key groups across the organization. Maintain and refresh ongoing library of branded templates, guidelines, and tools to ensure a cohesive brand story, message and design approach both internally and externally.
Identify new strategies and tactics for executing the Company’s marketing efforts, including plans and determination of key resources and budgets per project.
Keeps abreast of industry best practices and makes recommendations to improve Company’s marketing efforts to achieve the goal of developing more business.
Support other Marketing and Communications initiatives as required.
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