HVACDirect.com
Attract, Educate, and Convert Customers with Compelling Content
Marketing Copywriter needed for growing eCommerce business
HVACDirect.com is looking for a
Marketing Writer
to help drive sales through creating, curating, and updating best‑in‑industry content and collateral. Whether it be digital advertising, on‑site content, or video scripts and sales collateral, our growing, nationwide eCommerce business is in need of an experienced direct marketing writer to add to our creative team.
The Marketing Writer will be a first‑class content creator with the proven ability to write benefits‑driven copy that results in measurable customer action. Direct marketing experience is a must and the ideal candidate will also have experience with SEO and the ability to naturally incorporate customer search intent within the content. An understanding of eCommerce UX is preferred, plus experience working with YouTube and eCommerce platforms is a big plus.
The Marketing Writer will work with multiple parts of our business and marketing efforts, including eCommerce advertising and site content, contractor programs, private label branding, and wholesale sales programs across a wide range of product verticals. They will collaborate with Merchandising, Sales, Brand, Search and other cross‑functional partners on creating the full scope for our marketing campaigns.
Supported by a team of technicians and industry experts, the Marketing Writer does not need to be knowledgeable about HVAC, but instead needs to be willing and able to learn and to work with our tech team to turn their knowledge into consumer‑facing content. Project assignments will vary based on campaign needs and will include (but not be limited to):
Digital advertising (display, text, video)
Social: paid & organic
Video scripts (promotional & educational)
Product descriptions
Brochures and other sales collateral
Landing pages for ad campaigns
Content pages including blogs
Email: promotional, remarketing & educational
HvacDirect.com is a growing business with many opportunities for a dedicated and ambitious individual. Fast online growth has translated into a growing staff and expansion into adjacent categories. A successful candidate will have no lack of opportunity to make an impact within this company. Expect and enjoy a fast‑paced environment with a can‑do, collaborative atmosphere.
Responsibilities:
Writing eCommerce content (product descriptions, category copy, SEO text)
Scope and write informational and educational blogs and video scripts, plus accompanying copy for YouTube and site placement
Advertising copy for mediums including: Email, Digital Display, Direct Mail, Video
Help scope and implement content for landing pages, infographics, and SEO‑hub pages
Qualifications:
Minimum 2 years in direct marketing, advertising, or SEO content writing
Strong consumer‑facing writing skills
Familiarity with eCommerce and digital analytics platforms
Understanding of eCommerce consumer journeys
#J-18808-Ljbffr
HVACDirect.com is looking for a
Marketing Writer
to help drive sales through creating, curating, and updating best‑in‑industry content and collateral. Whether it be digital advertising, on‑site content, or video scripts and sales collateral, our growing, nationwide eCommerce business is in need of an experienced direct marketing writer to add to our creative team.
The Marketing Writer will be a first‑class content creator with the proven ability to write benefits‑driven copy that results in measurable customer action. Direct marketing experience is a must and the ideal candidate will also have experience with SEO and the ability to naturally incorporate customer search intent within the content. An understanding of eCommerce UX is preferred, plus experience working with YouTube and eCommerce platforms is a big plus.
The Marketing Writer will work with multiple parts of our business and marketing efforts, including eCommerce advertising and site content, contractor programs, private label branding, and wholesale sales programs across a wide range of product verticals. They will collaborate with Merchandising, Sales, Brand, Search and other cross‑functional partners on creating the full scope for our marketing campaigns.
Supported by a team of technicians and industry experts, the Marketing Writer does not need to be knowledgeable about HVAC, but instead needs to be willing and able to learn and to work with our tech team to turn their knowledge into consumer‑facing content. Project assignments will vary based on campaign needs and will include (but not be limited to):
Digital advertising (display, text, video)
Social: paid & organic
Video scripts (promotional & educational)
Product descriptions
Brochures and other sales collateral
Landing pages for ad campaigns
Content pages including blogs
Email: promotional, remarketing & educational
HvacDirect.com is a growing business with many opportunities for a dedicated and ambitious individual. Fast online growth has translated into a growing staff and expansion into adjacent categories. A successful candidate will have no lack of opportunity to make an impact within this company. Expect and enjoy a fast‑paced environment with a can‑do, collaborative atmosphere.
Responsibilities:
Writing eCommerce content (product descriptions, category copy, SEO text)
Scope and write informational and educational blogs and video scripts, plus accompanying copy for YouTube and site placement
Advertising copy for mediums including: Email, Digital Display, Direct Mail, Video
Help scope and implement content for landing pages, infographics, and SEO‑hub pages
Qualifications:
Minimum 2 years in direct marketing, advertising, or SEO content writing
Strong consumer‑facing writing skills
Familiarity with eCommerce and digital analytics platforms
Understanding of eCommerce consumer journeys
#J-18808-Ljbffr