24 Seven Talent
Director of Product Marketing - B2B Tech (CT Based)
24 Seven Talent, Stamford, Connecticut, United States, 06925
Director of Product Marketing - B2B Tech
Full Time/ salaried position: $160-180k base + bonus
On site 4 days/ week in Stamford, CT
Job Summary: The Director of Product Marketing is responsible for positioning a leading telecommunications provider's business products and solutions at the forefront of the market. This role manages the development and execution of product positioning and marketing strategies across a diverse suite of telecommunications offerings, including data, voice, video, and managed services. Leveraging deep technical and market expertise, the Director will spearhead innovative go-to-market strategies at both the product and portfolio levels, collaborating closely with cross-functional teams to drive awareness, preference, adoption, retention, and growth.
Major Duties and Responsibilities:
• Define comprehensive marketing requirements across the buyer's journey, leading cross-functional teams to implement strategies that drive product success. • Establish product marketing strategy, including audience segmentation, positioning, messaging, and input into the overall marketing mix. • Create and deliver differentiated value propositions for the market. • Lead go-to-market planning for new product launches and features; oversee cross-functional implementation including solution/product launch activities. • Translate complex product features into compelling buyer benefits and business outcomes for use in market-facing materials. • Leverage competitive intelligence to inform market positioning; integrate insights into programs, collateral, and sales tools. • Develop multi-product solutions tailored to customer segments and verticals with impactful messaging. • Create target customer profiles based on solution-specific applications. • Provide customer insights to inform the product roadmap and identify critical strategic needs. • Collaborate across integrated marketing functions-web, collateral, white papers, events, advertising, PR-to develop content for all phases of the buyer's journey. • Liaise with industry analysts, Product Management, equipment manufacturers, Offer Management, Sales, Operations, Marketing Communications, and segment Marketing teams. • Drive new market investigations through analysis and customer requirement gathering. • Perform additional related projects and duties as assigned.
Required Qualifications:
• Bachelor's degree in Marketing or equivalent experience • 8-10 years B2B product/solutions marketing or related business experience • 5 years B2B content marketing experience • 8-10 years prior telecommunications or cable industry experience • Comprehensive technical knowledge spanning data, voice, video, and managed services • Proven ability to explain technical concepts clearly to diverse audiences • Experience developing messaging, positioning, and sales enablement tools • Strong project management skills; ability to manage multiple projects simultaneously • Excellent prioritization and organizational skills; autonomy in managing large projects from inception to completion • Ability to evaluate and execute strategies quickly and accurately • Teamwork orientation with change management ability • Staff management skills: defining work scope, coaching development, conducting performance reviews • Confidence in delivering formal presentations/public speaking engagements
Job Summary: The Director of Product Marketing is responsible for positioning a leading telecommunications provider's business products and solutions at the forefront of the market. This role manages the development and execution of product positioning and marketing strategies across a diverse suite of telecommunications offerings, including data, voice, video, and managed services. Leveraging deep technical and market expertise, the Director will spearhead innovative go-to-market strategies at both the product and portfolio levels, collaborating closely with cross-functional teams to drive awareness, preference, adoption, retention, and growth.
Major Duties and Responsibilities:
• Define comprehensive marketing requirements across the buyer's journey, leading cross-functional teams to implement strategies that drive product success. • Establish product marketing strategy, including audience segmentation, positioning, messaging, and input into the overall marketing mix. • Create and deliver differentiated value propositions for the market. • Lead go-to-market planning for new product launches and features; oversee cross-functional implementation including solution/product launch activities. • Translate complex product features into compelling buyer benefits and business outcomes for use in market-facing materials. • Leverage competitive intelligence to inform market positioning; integrate insights into programs, collateral, and sales tools. • Develop multi-product solutions tailored to customer segments and verticals with impactful messaging. • Create target customer profiles based on solution-specific applications. • Provide customer insights to inform the product roadmap and identify critical strategic needs. • Collaborate across integrated marketing functions-web, collateral, white papers, events, advertising, PR-to develop content for all phases of the buyer's journey. • Liaise with industry analysts, Product Management, equipment manufacturers, Offer Management, Sales, Operations, Marketing Communications, and segment Marketing teams. • Drive new market investigations through analysis and customer requirement gathering. • Perform additional related projects and duties as assigned.
Required Qualifications:
• Bachelor's degree in Marketing or equivalent experience • 8-10 years B2B product/solutions marketing or related business experience • 5 years B2B content marketing experience • 8-10 years prior telecommunications or cable industry experience • Comprehensive technical knowledge spanning data, voice, video, and managed services • Proven ability to explain technical concepts clearly to diverse audiences • Experience developing messaging, positioning, and sales enablement tools • Strong project management skills; ability to manage multiple projects simultaneously • Excellent prioritization and organizational skills; autonomy in managing large projects from inception to completion • Ability to evaluate and execute strategies quickly and accurately • Teamwork orientation with change management ability • Staff management skills: defining work scope, coaching development, conducting performance reviews • Confidence in delivering formal presentations/public speaking engagements