On Location Inc.
Who We Are:
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Role Overview
The Ecommerce Manager will own day-to-day site execution, optimization, and merchandising for On Location's premium hospitality sites. This role is critical in driving conversion, ensuring homepage and category refresh cadence, and maintaining cross-functional alignment across design, marketing, and leadership teams.
Core Responsibilities
Site Performance & Optimization
Oversee daily site operations and ensure all ecommerce properties meet monthly conversion and revenue goals.
Monitor GA4, Amplitude, and Looker dashboards; deliver actionable insights weekly.
Define and execute ongoing A/B and multivariate testing to improve user flow, CTAs, and trust signals.
Manage coordination with the Tech team on bug fixes, enhancements, and platform stability.
Site Merchandising & Content Execution
Maintain a biweekly homepage and category refresh cadence featuring key packages, trending experiences, and event milestones.
Collaborate with UX and Design to implement merchandising modules (e.g., Trending Packages, Top Experiences, Official Access).
Partner with Creative and Marketing to develop landing pages and digital assets, managing the review and approval process with senior leadership to ensure alignment on messaging, creative direction, and strategic priorities before deployment.
Cross-Functional Collaboration
Partner with Marketing, Paid media and CRM to align campaigns and drive conversion from email and paid traffic to site.
Work closely with Design, Brand, and Content teams to maintain consistency with On Location's premium visual identity and tone.
Coordinate with Product/Tech on the ecommerce roadmap, prioritizing enhancements that deliver measurable business impact.
Facilitate creative and stakeholder reviews-collating feedback, presenting updates, and securing final approvals as needed
Analysis & Reporting
Deliver weekly performance snapshots highlighting key ecommerce and engagement KPIs, including:
Traffic & Conversion Metrics: sessions, users, transactions, conversion rate (CVR), average order value (AOV), and revenue performance.
Funnel & Checkout Insights: add-to-cart rate, cart abandonment, and checkout drop-off trends.
Engagement Indicators: bounce rate, pages per session, session duration, and click-through rates across homepage, category, and product modules.
Top Performing Content: best-selling packages, high-converting landing pages, and modules driving the most engagement.
Provide insight-driven commentary on drivers of performance and areas for optimization across merchandising, UX, and acquisition channels.
Track key metrics across all sites and flag performance risks or emerging opportunities early.
Partner with Analytics, Marketing, Paid Media and CRM teams to connect on-site behavior with campaign performance, lead quality, and conversion-to-deposit outcomes.
Requirements:
5+ years of ecommerce experience managing site operations, merchandising, and conversion optimization
Proven ability to translate insights into action-driving measurable lifts in traffic, engagement, and conversion through UX, content, and merchandising improvements.
Hands-on experience with ecommerce and CMS platforms, analytics tools, and A/B testing frameworks.
Strong understanding of UX/UI principles, digital merchandising, SEO fundamentals, and cross-channel performance measurement.
Skilled collaborator who can partner with marketing, creative, product, and tech teams to deliver aligned, on-brand digital experiences.
Confident communicator comfortable presenting data-driven recommendations and creative concepts to senior leadership.
Detail-oriented, organized, and proactive-with a passion for premium user experiences and continuous optimization.
Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Rate Minimum: $75,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)
Hiring Rate Maximum: $100,000 annually
On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, FIFA World Cup 2026, Super Bowl, NCAA Final Four, and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Role Overview
The Ecommerce Manager will own day-to-day site execution, optimization, and merchandising for On Location's premium hospitality sites. This role is critical in driving conversion, ensuring homepage and category refresh cadence, and maintaining cross-functional alignment across design, marketing, and leadership teams.
Core Responsibilities
Site Performance & Optimization
Oversee daily site operations and ensure all ecommerce properties meet monthly conversion and revenue goals.
Monitor GA4, Amplitude, and Looker dashboards; deliver actionable insights weekly.
Define and execute ongoing A/B and multivariate testing to improve user flow, CTAs, and trust signals.
Manage coordination with the Tech team on bug fixes, enhancements, and platform stability.
Site Merchandising & Content Execution
Maintain a biweekly homepage and category refresh cadence featuring key packages, trending experiences, and event milestones.
Collaborate with UX and Design to implement merchandising modules (e.g., Trending Packages, Top Experiences, Official Access).
Partner with Creative and Marketing to develop landing pages and digital assets, managing the review and approval process with senior leadership to ensure alignment on messaging, creative direction, and strategic priorities before deployment.
Cross-Functional Collaboration
Partner with Marketing, Paid media and CRM to align campaigns and drive conversion from email and paid traffic to site.
Work closely with Design, Brand, and Content teams to maintain consistency with On Location's premium visual identity and tone.
Coordinate with Product/Tech on the ecommerce roadmap, prioritizing enhancements that deliver measurable business impact.
Facilitate creative and stakeholder reviews-collating feedback, presenting updates, and securing final approvals as needed
Analysis & Reporting
Deliver weekly performance snapshots highlighting key ecommerce and engagement KPIs, including:
Traffic & Conversion Metrics: sessions, users, transactions, conversion rate (CVR), average order value (AOV), and revenue performance.
Funnel & Checkout Insights: add-to-cart rate, cart abandonment, and checkout drop-off trends.
Engagement Indicators: bounce rate, pages per session, session duration, and click-through rates across homepage, category, and product modules.
Top Performing Content: best-selling packages, high-converting landing pages, and modules driving the most engagement.
Provide insight-driven commentary on drivers of performance and areas for optimization across merchandising, UX, and acquisition channels.
Track key metrics across all sites and flag performance risks or emerging opportunities early.
Partner with Analytics, Marketing, Paid Media and CRM teams to connect on-site behavior with campaign performance, lead quality, and conversion-to-deposit outcomes.
Requirements:
5+ years of ecommerce experience managing site operations, merchandising, and conversion optimization
Proven ability to translate insights into action-driving measurable lifts in traffic, engagement, and conversion through UX, content, and merchandising improvements.
Hands-on experience with ecommerce and CMS platforms, analytics tools, and A/B testing frameworks.
Strong understanding of UX/UI principles, digital merchandising, SEO fundamentals, and cross-channel performance measurement.
Skilled collaborator who can partner with marketing, creative, product, and tech teams to deliver aligned, on-brand digital experiences.
Confident communicator comfortable presenting data-driven recommendations and creative concepts to senior leadership.
Detail-oriented, organized, and proactive-with a passion for premium user experiences and continuous optimization.
Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Rate Minimum: $75,000 annually (minimum will not fall below the applicable state/local minimum salary thresholds)
Hiring Rate Maximum: $100,000 annually