Data Analyst Job at Betr in Miami

Founded in 2022 by Joey Levy and Jake Paul, Betr is building the world's first real money gaming super app. The company's first product, Betr Picks, launched in September 2023 and quickly grew to several hundred thousand paid users who have already won $250 M on the platform. In 2025, Betr will launch Betr Arcade and additional nationwide gaming products, further differentiating its product offering. Betr's media division, Betr Media, is one of the fastest-growing sports gaming media brands in the U.S. (supporting user acquisition and retention) and the company is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top‑tier investors. About the Role We’re looking for a Data Analyst to join our growing data analytics team. You’ll help transform data into actionable insights that shape strategy and decision‑making across the company. This role supports product, finance, trading, and compliance, but the primary focus (70‑80%) is on marketing and growth analytics. You’ll analyze user acquisition, retention, CRM, and campaign performance across key product lines: Fantasy, Arcade, Social Sportsbook, and Casino. What You’ll Do Analyze performance across marketing channels (paid media, organic, CRM, referral, affiliates) to identify growth and retention opportunities Partner with Growth and CRM teams to evaluate acquisition funnels, retention drivers, and customer lifetime value (LTV) Build and maintain automated dashboards and reports in Power BI to track key KPIs Support experimentation and testing (A/B, holdout, incrementality) to measure campaign effectiveness and optimize ROI Translate complex data findings into actionable recommendations that inform marketing and audience strategies Develop data‑driven models to estimate user LTV, churn risk, and player segmentation to guide marketing and retention strategies Use statistical and exploratory techniques to identify behavioral patterns that can improve acquisition, engagement, and monetization Apply machine learning or regression‑based methods when useful to enhance day‑to‑day decision‑making with forward‑looking insights Collaborate with decision‑makers across departments to understand goals and proactively identify opportunities to leverage data for new insights and business results Assist in regulatory and state reporting by ensuring data accuracy, completeness, and timely delivery of required reports Ensure data consistency, governance, and alignment of key metrics across the organization Write efficient SQL queries to extract, transform, and analyze large data sets from data warehouses (e.g., BigQuery) Develop clean and intuitive dashboards and visualizations that make complex data accessible to stakeholders Communicate findings clearly to both technical and non‑technical audiences, turning data into narratives that drive action About You 3+ years in data analytics, business intelligence, or growth analytics, ideally within B2C industries such as gaming, sports, or fintech Advanced SQL and data modeling expertise; strong experience with Power BI (preferred) or similar visualization tools; familiarity with predictive modeling and machine learning concepts Experience with marketing platforms and analytics tools (Google Analytics, Singular, AppsFlyer, Meta Ads, Google Ads, CRM/email platforms) Strong analytical mindset, able to connect marketing performance to business outcomes and uncover the underlying “why” behind the numbers Excellent communication skills, translating technical findings into clear, strategic recommendations Proactive, detail‑oriented, and eager to explore new ways data can improve decision‑making Bonus: experience with Python or R and predictive model deployment At Betr, we’re driven by a shared vision to reshape the sports & gaming industry. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment! Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We encourage people from underrepresented backgrounds to apply. #J-18808-Ljbffr