OXYENERGY
Job Title:
DTC Channel Manager
Dietary Supplements
About US
OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.
Key Responsibilities
DTC Channel Ownership Lead day-to-day operations of the U.S. Shopify store, ensuring a seamless customer journey from traffic acquisition to conversion and retention. Manage site merchandising, landing pages, and A/B testing to optimize conversion rates and AOV. Performance Marketing & Acquisition Oversee paid social, search, and affiliate programs to acquire new customers efficiently. Partner with the creative team on ad concepts and funnel design to improve ROAS. Retention & CRM Build lifecycle campaigns (email, SMS, push) to maximize repeat purchases and subscription adoption. Analyze retention data and identify opportunities to improve LTV/CAC ratio. Data & Optimization Use tools such as Google Analytics, Shopify, and Triple Whale to monitor KPIs
conversion rate, ROAS, CPA, AOV, and churn. Generate actionable insights and report weekly performance to leadership. Cross-Functional Collaboration Work closely with the U.S. marketing, product, and GTM teams to align campaigns, pricing, and inventory with broader brand goals. Collaborate with domestic and overseas teams to ensure consistent branding and messaging across channels.
Qualifications
Bachelors degree in Marketing, Business, or related field. 3+ years of experience in DTC/eCommerce, preferably in
health, wellness, or supplement brands . Strong understanding of Shopify, Klaviyo, Google Analytics, Meta Ads, and TikTok Ads Manager. Proven track record of driving revenue growth through conversion optimization and performance marketing. Comfortable working cross-border with teams in China and the U.S. Analytical mindset with creative problem-solving and strong ownership. Mandarin a plus. Why Join Us Build from 01 in one of the fastest-growing supplement brands expanding globally. Access to in-house R&D, 10+ manufacturing facilities (including a new U.S. site). Competitive compensation, medical coverage, free on-site gym, wellness perks, and creative studio space. Be part of a high-ownership team with global resources and local autonomy.
DTC Channel Manager
Dietary Supplements
About US
OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.
Key Responsibilities
DTC Channel Ownership Lead day-to-day operations of the U.S. Shopify store, ensuring a seamless customer journey from traffic acquisition to conversion and retention. Manage site merchandising, landing pages, and A/B testing to optimize conversion rates and AOV. Performance Marketing & Acquisition Oversee paid social, search, and affiliate programs to acquire new customers efficiently. Partner with the creative team on ad concepts and funnel design to improve ROAS. Retention & CRM Build lifecycle campaigns (email, SMS, push) to maximize repeat purchases and subscription adoption. Analyze retention data and identify opportunities to improve LTV/CAC ratio. Data & Optimization Use tools such as Google Analytics, Shopify, and Triple Whale to monitor KPIs
conversion rate, ROAS, CPA, AOV, and churn. Generate actionable insights and report weekly performance to leadership. Cross-Functional Collaboration Work closely with the U.S. marketing, product, and GTM teams to align campaigns, pricing, and inventory with broader brand goals. Collaborate with domestic and overseas teams to ensure consistent branding and messaging across channels.
Qualifications
Bachelors degree in Marketing, Business, or related field. 3+ years of experience in DTC/eCommerce, preferably in
health, wellness, or supplement brands . Strong understanding of Shopify, Klaviyo, Google Analytics, Meta Ads, and TikTok Ads Manager. Proven track record of driving revenue growth through conversion optimization and performance marketing. Comfortable working cross-border with teams in China and the U.S. Analytical mindset with creative problem-solving and strong ownership. Mandarin a plus. Why Join Us Build from 01 in one of the fastest-growing supplement brands expanding globally. Access to in-house R&D, 10+ manufacturing facilities (including a new U.S. site). Competitive compensation, medical coverage, free on-site gym, wellness perks, and creative studio space. Be part of a high-ownership team with global resources and local autonomy.