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Sesh Products

Influencer Marketing Manager

Sesh Products, Austin, Texas, United States, 78716

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Company Overview:

Sesh is one of the fastest-growing nicotine brands in North America. Were building a premium, science-backed brand that is changing the way people think about nicotine. As we scale nationally, trade marketing is a critical driver of growth

making sure our brand shows up in retail with excellence, speed, consistency, and impact.

About the Role:

We're looking for an influencer marketing manager to join our team. This individual is a key member of the marketing team, responsible for identifying and collaborating with influencers/ambassadors to meet brand goals and objectives. This role involves executing influencer marketing strategies, negotiating contracts, and maintaining strong relationships with influencers to ensure successful collaborations.

Role Descriptions:

Campaign Execution & Collaboration:

Work closely with the Director of Content to create campaign's that deliver high-quality content that aligns with Seshs brand voice, messaging, and legal guidelines. Influencer Identification:

Source and evaluate influencers who authentically align with Seshs target audience, values, and campaign goals. Build relationships that drive long-term brand advocacy and measurable results. Performance Analysis & Reporting:

Track and analyze influencer campaign performance across platforms. Identify insights, measure ROI, and refine strategies to continually optimize reach, engagement, and efficiency. Trendspotting & Industry Insights:

Stay ahead of emerging influencer marketing trends, tools, and best practices. Proactively apply insights to improve campaign performance and keep Sesh at the forefront of the category. Creative Brief Development:

Collaborate with the content and social teams to develop monthly influencer briefs and creative direction. Ensure deliverables align with each campaigns objectives and brand strategy. Negotiation & Contract Management:

Negotiate influencer contracts, deliverables, and compensation structures. Ensure all partnerships comply with brand standards, platform guidelines, and legal requirements.

Qualifications

2-3 years of experience in influencer or affiliate marketing Excellent communication and relationship-building skills; comfortable managing multiple creators at once Comfortable working in a regulated industry (nicotine / harm reduction) and excited about Seshs mission Experience with Uplfuence is a plus , any other influencer management tools/software.

What We Offer

Impact: Be part of a movement creating meaningful change in a stagnant, Big Tobacco - dominated industry Growth: Work directly under senior leadership in a role with clear upward mobility Culture: A small but driven team that values independence, creativity, and authenticity Mission: Help redefine nicotine consumption and contribute to a smoke-free future