Apolis
Corporate Director of Commercial Strategy
Apolis, Santa Monica, California, United States, 90403
Welcome Group, Inc . is seeking a
Corporate Director of Commercial Strategy
to lead revenue
optimization , sales,
distribution,
marketing, and brand positioning across our growing hospitality platform. Welcome Group currently owns and operates
12 hotel properties , with plans to expand through
third-party management agreements
in addition to continued ownership. This position will work closely with
Eight Form , our asset management and development arm, including
Zach Demuth, Head of Strategic Growth & Asset Management , to strengthen commercial performance at the current portfolio while also preparing scalable strategies for third-party managed hotels. This is a
remote-first role , with the option to sit in
Santa Monica, CA
(corporate headquarters) or in
San Diego, CA
(via Eight Form's Industrious office membership, which also provides access to workspaces nationwide). Regular
travel to hotel properties
is expected. Reporting directly to the
President of Welcome Group , the Director will oversee the corporate commercial team and provide leadership to on-property sales, marketing, and revenue management teams. The ideal candidate has a proven track record in hospitality commercial leadership, with expertise in sales, marketing, revenue management, and brand development. They combine data-driven decision-making with strong leadership skills and the ability to create dynamic teams, strategic partnerships, and scalable playbooks that maximize profitability and expand market reach.
Key Responsibilities Strategic Leadership
Develop and implement commercial strategies that maximize topline revenue
and optimize profitability
across Welcome Group's
existing portfolio of 12 hotels . Partner with ownership and
Zach Demuth, Head of Strategic Growth & Asset Management at Eight Form , to create scalable commercial playbooks that will extend to third-party managed properties. Team Leadership
Lead, mentor, and develop sales, revenue, and marketing leaders across the portfolio. Foster a culture of accountability, motivation, and high performance. Set clear performance metrics
that extend beyond traditional RevPAR models
including
GOPPAR,
direct booking share, and
total revenue
market share growth. Sales & Marketing Oversight
Oversee enterprise-level sales and marketing efforts, including
transient,
group, corporate, and
contract
segments. Guide brand positioning, digital marketing, promotional campaigns, and advertising spend. Ensure brand consistency in all internal and external communications, including third-party and corporate materials. Revenue Management
Direct the revenue management team in implementing strategies that optimize pricing, segmentation, and channel mix,
with an eye towards maximizing profitability. Drive measurable gains in
TRevPAR
index and ensure balanced contribution from OTAs, GDS, and direct channels. Establish scalable revenue management processes to support future third-party hotels. Market Analysis & Business Development
Conduct market research to identify trends, demand drivers, and competitive positioning. Identify priority sources of business and establish strategies to capture and convert high-value accounts. Support due diligence and underwriting for third-party management opportunities. Customer Experience
Collaborate with operations teams to ensure sales, revenue, and marketing strategies support an exceptional guest experience and brand promise. Data, Technology & Reporting
Champion adoption of
AI, predictive analytics, and BI tools
to enhance forecasting, segmentation, and marketing effectiveness. Oversee CRM systems and dashboards to ensure commercial performance is measurable and transparent. Provide regular reporting to ownership, lenders, and executive leadership on sales, marketing, and revenue performance. Travel
Conduct regular site visits to properties to review commercial performance, support property-level teams, and ensure alignment with corporate strategy. Represent Welcome Group at key
industry tradeshows
and events
to help drive performance at existing properties and engage with prospective partners for future growth. Qualifications
Education : Bachelor's degree in Marketing, Hospitality Management, Business, or related field required; MBA or advanced certification in Revenue Management or Digital Marketing preferred. Experience : Minimum of 10 years in commercial strategy, sales, revenue, or marketing leadership roles within the hospitality industry, with at least 5 years in a senior multi-property role. Commercial Expertise : Strong knowledge of revenue management systems (RMS), distribution platforms, and digital marketing strategies. Leadership : Proven ability to lead sales, revenue, and marketing teams across multiple properties. Technology : Familiarity with CRM, digital marketing platforms, BI tools, and AI-driven forecasting or marketing solutions. Strategic Acumen : Track record of improving RevPAR index, direct booking share, and market share. Communication : Strong presentation skills with ability to distill strategy and results for ownership and stakeholders. Hospitality Mindset : Passion for the hospitality industry and commitment to genuine service. Compensation & Benefits
Salary range:
$200,000 - $250,000 , plus performance-based bonus tied to commercial KPIs. Full-time, senior leadership position. Health and dental insurance 401(k) plan Flexible paid time off (PTO) and company holidays Remote-first work environment , with the option to sit in Santa Monica or use Eight Form's
Industrious membership in San Diego
(includes nationwide coworking access). Travel expected
across Welcome Group's hotel portfolio
and to key industry events . Why Join Welcome Group
Lead the commercial strategy for a
growing hospitality platform
that owns, operates, and will expand into third-party hotel management. Partner with
Eight Form and Zach Demuth, Head of Strategic Growth & Asset Management , to strengthen commercial performance across the portfolio while preparing scalable strategies for future third-party hotels. Play a critical role in embedding
AI, predictive analytics, and digital platforms
into hospitality sales, revenue, and marketing. Collaborate directly with ownership, finance, and senior leadership to drive topline performance. Oversee and mentor commercial leaders across
12 properties , with responsibility for scaling to future third-party managed hotels. Join an entrepreneurial, growth-oriented environment where your expertise will shape the next phase of the company's evolution.
Corporate Director of Commercial Strategy
to lead revenue
optimization , sales,
distribution,
marketing, and brand positioning across our growing hospitality platform. Welcome Group currently owns and operates
12 hotel properties , with plans to expand through
third-party management agreements
in addition to continued ownership. This position will work closely with
Eight Form , our asset management and development arm, including
Zach Demuth, Head of Strategic Growth & Asset Management , to strengthen commercial performance at the current portfolio while also preparing scalable strategies for third-party managed hotels. This is a
remote-first role , with the option to sit in
Santa Monica, CA
(corporate headquarters) or in
San Diego, CA
(via Eight Form's Industrious office membership, which also provides access to workspaces nationwide). Regular
travel to hotel properties
is expected. Reporting directly to the
President of Welcome Group , the Director will oversee the corporate commercial team and provide leadership to on-property sales, marketing, and revenue management teams. The ideal candidate has a proven track record in hospitality commercial leadership, with expertise in sales, marketing, revenue management, and brand development. They combine data-driven decision-making with strong leadership skills and the ability to create dynamic teams, strategic partnerships, and scalable playbooks that maximize profitability and expand market reach.
Key Responsibilities Strategic Leadership
Develop and implement commercial strategies that maximize topline revenue
and optimize profitability
across Welcome Group's
existing portfolio of 12 hotels . Partner with ownership and
Zach Demuth, Head of Strategic Growth & Asset Management at Eight Form , to create scalable commercial playbooks that will extend to third-party managed properties. Team Leadership
Lead, mentor, and develop sales, revenue, and marketing leaders across the portfolio. Foster a culture of accountability, motivation, and high performance. Set clear performance metrics
that extend beyond traditional RevPAR models
including
GOPPAR,
direct booking share, and
total revenue
market share growth. Sales & Marketing Oversight
Oversee enterprise-level sales and marketing efforts, including
transient,
group, corporate, and
contract
segments. Guide brand positioning, digital marketing, promotional campaigns, and advertising spend. Ensure brand consistency in all internal and external communications, including third-party and corporate materials. Revenue Management
Direct the revenue management team in implementing strategies that optimize pricing, segmentation, and channel mix,
with an eye towards maximizing profitability. Drive measurable gains in
TRevPAR
index and ensure balanced contribution from OTAs, GDS, and direct channels. Establish scalable revenue management processes to support future third-party hotels. Market Analysis & Business Development
Conduct market research to identify trends, demand drivers, and competitive positioning. Identify priority sources of business and establish strategies to capture and convert high-value accounts. Support due diligence and underwriting for third-party management opportunities. Customer Experience
Collaborate with operations teams to ensure sales, revenue, and marketing strategies support an exceptional guest experience and brand promise. Data, Technology & Reporting
Champion adoption of
AI, predictive analytics, and BI tools
to enhance forecasting, segmentation, and marketing effectiveness. Oversee CRM systems and dashboards to ensure commercial performance is measurable and transparent. Provide regular reporting to ownership, lenders, and executive leadership on sales, marketing, and revenue performance. Travel
Conduct regular site visits to properties to review commercial performance, support property-level teams, and ensure alignment with corporate strategy. Represent Welcome Group at key
industry tradeshows
and events
to help drive performance at existing properties and engage with prospective partners for future growth. Qualifications
Education : Bachelor's degree in Marketing, Hospitality Management, Business, or related field required; MBA or advanced certification in Revenue Management or Digital Marketing preferred. Experience : Minimum of 10 years in commercial strategy, sales, revenue, or marketing leadership roles within the hospitality industry, with at least 5 years in a senior multi-property role. Commercial Expertise : Strong knowledge of revenue management systems (RMS), distribution platforms, and digital marketing strategies. Leadership : Proven ability to lead sales, revenue, and marketing teams across multiple properties. Technology : Familiarity with CRM, digital marketing platforms, BI tools, and AI-driven forecasting or marketing solutions. Strategic Acumen : Track record of improving RevPAR index, direct booking share, and market share. Communication : Strong presentation skills with ability to distill strategy and results for ownership and stakeholders. Hospitality Mindset : Passion for the hospitality industry and commitment to genuine service. Compensation & Benefits
Salary range:
$200,000 - $250,000 , plus performance-based bonus tied to commercial KPIs. Full-time, senior leadership position. Health and dental insurance 401(k) plan Flexible paid time off (PTO) and company holidays Remote-first work environment , with the option to sit in Santa Monica or use Eight Form's
Industrious membership in San Diego
(includes nationwide coworking access). Travel expected
across Welcome Group's hotel portfolio
and to key industry events . Why Join Welcome Group
Lead the commercial strategy for a
growing hospitality platform
that owns, operates, and will expand into third-party hotel management. Partner with
Eight Form and Zach Demuth, Head of Strategic Growth & Asset Management , to strengthen commercial performance across the portfolio while preparing scalable strategies for future third-party hotels. Play a critical role in embedding
AI, predictive analytics, and digital platforms
into hospitality sales, revenue, and marketing. Collaborate directly with ownership, finance, and senior leadership to drive topline performance. Oversee and mentor commercial leaders across
12 properties , with responsibility for scaling to future third-party managed hotels. Join an entrepreneurial, growth-oriented environment where your expertise will shape the next phase of the company's evolution.