Hexagon AB
Demand Generation Manager - Americas Portable Products
Hexagon AB, Irvine, California, United States, 92713
Demand Generation Manager - Americas Portable Products
Summary Hexagon’s Manufacturing Intelligence division is seeking a Demand Generation Manager to join our Americas Portable Metrology Division marketing team. This is a Remote position based in the United States, with up to 10% travel.
At Hexagon, we strive to help industrial manufacturers develop the disruptive technologies of today and the life‑changing products of tomorrow. Our strength comes from our global footprint and enormous portfolio of advanced industrial sensors, measurement technologies, factory automation, simulation, and analytics tools.
Be part of a global leader in industrial intelligence. Collaborate with a forward‑thinking team dedicated to innovation and excellence in customer service. Learn from a long‑tenured existing team with deep product and customer experiences.
About the Role The Demand Generation Manager will be responsible for the strategy and execution of multi‑channel marketing campaigns to drive customer acquisition, pipeline growth, and revenue generation for Hexagon’s Portable Metrology business in the Americas. This position will collaborate with regional and global stakeholders to align marketing initiatives with business objectives and deliver measurable impact.
Job Responsibilities
Lead the strategy, planning, and execution of integrated demand generation campaigns across digital, email, content, events, and more.
Collaborate with sales, product marketing, and executive stakeholders to align marketing initiatives to revenue goals.
Oversee campaign performance, track KPIs and use insights to continuously optimize marketing efforts.
Define and refine target personas and customer journey maps to drive conversion‑focused messaging and asset development.
Mentor and eventually manage a growing regional demand generation team.
Coordinate campaign asset development in collaboration with the creative and content teams.
Support regional tradeshows and events from a demand generation perspective.
Contribute to the evaluation and deployment of marketing technologies that enhance campaign performance.
Qualifications
Bachelor’s degree in Marketing, Business, or related field; Master’s degree a plus.
10+ years of experience in B2B marketing or demand generation.
Demonstrated success developing and executing regional marketing programs that drive measurable results.
Deep knowledge of digital marketing channels, ABM strategies, and marketing automation tools.
Strong collaboration, communication, and analytical skills.
Background in SaaS, automotive, aerospace, electronics, energy, or medical manufacturing industries preferred.
Experience with CRM and marketing platforms (e.g., Salesforce, Marketo, HubSpot).
Strong project management skills with attention to deadlines and detail.
Work Environment This role is remote within the United States and requires up to 10% travel.
Physical demands include:
Frequently in a stationary position for long periods of time.
Manual dexterity required for keyboard use and handling digital equipment.
Occasionally move about to attend events or visit stakeholders.
Frequently communicates with internal and external teams.
Equipment used includes a computer, phone, and standard office tools. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential job functions.
What We Offer
Competitive salary with performance‑based incentives.
Work with a global leader in measurement and manufacturing technology.
Opportunities for growth within a diverse and innovative organization.
Collaborative team environment with flexible work schedules.
Advanced training, development programs, and support.
Robust benefits package including health, vision, dental, and retirement plans.
Job Details Job Title: Demand Generation Manager - Americas Portable Products
Job Function: Marketing
Job Location: Irvine, CA
Workplace Type: Hybrid – fully Remote in US (open to remote)
Job ID: 2293
#J-18808-Ljbffr
Summary Hexagon’s Manufacturing Intelligence division is seeking a Demand Generation Manager to join our Americas Portable Metrology Division marketing team. This is a Remote position based in the United States, with up to 10% travel.
At Hexagon, we strive to help industrial manufacturers develop the disruptive technologies of today and the life‑changing products of tomorrow. Our strength comes from our global footprint and enormous portfolio of advanced industrial sensors, measurement technologies, factory automation, simulation, and analytics tools.
Be part of a global leader in industrial intelligence. Collaborate with a forward‑thinking team dedicated to innovation and excellence in customer service. Learn from a long‑tenured existing team with deep product and customer experiences.
About the Role The Demand Generation Manager will be responsible for the strategy and execution of multi‑channel marketing campaigns to drive customer acquisition, pipeline growth, and revenue generation for Hexagon’s Portable Metrology business in the Americas. This position will collaborate with regional and global stakeholders to align marketing initiatives with business objectives and deliver measurable impact.
Job Responsibilities
Lead the strategy, planning, and execution of integrated demand generation campaigns across digital, email, content, events, and more.
Collaborate with sales, product marketing, and executive stakeholders to align marketing initiatives to revenue goals.
Oversee campaign performance, track KPIs and use insights to continuously optimize marketing efforts.
Define and refine target personas and customer journey maps to drive conversion‑focused messaging and asset development.
Mentor and eventually manage a growing regional demand generation team.
Coordinate campaign asset development in collaboration with the creative and content teams.
Support regional tradeshows and events from a demand generation perspective.
Contribute to the evaluation and deployment of marketing technologies that enhance campaign performance.
Qualifications
Bachelor’s degree in Marketing, Business, or related field; Master’s degree a plus.
10+ years of experience in B2B marketing or demand generation.
Demonstrated success developing and executing regional marketing programs that drive measurable results.
Deep knowledge of digital marketing channels, ABM strategies, and marketing automation tools.
Strong collaboration, communication, and analytical skills.
Background in SaaS, automotive, aerospace, electronics, energy, or medical manufacturing industries preferred.
Experience with CRM and marketing platforms (e.g., Salesforce, Marketo, HubSpot).
Strong project management skills with attention to deadlines and detail.
Work Environment This role is remote within the United States and requires up to 10% travel.
Physical demands include:
Frequently in a stationary position for long periods of time.
Manual dexterity required for keyboard use and handling digital equipment.
Occasionally move about to attend events or visit stakeholders.
Frequently communicates with internal and external teams.
Equipment used includes a computer, phone, and standard office tools. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential job functions.
What We Offer
Competitive salary with performance‑based incentives.
Work with a global leader in measurement and manufacturing technology.
Opportunities for growth within a diverse and innovative organization.
Collaborative team environment with flexible work schedules.
Advanced training, development programs, and support.
Robust benefits package including health, vision, dental, and retirement plans.
Job Details Job Title: Demand Generation Manager - Americas Portable Products
Job Function: Marketing
Job Location: Irvine, CA
Workplace Type: Hybrid – fully Remote in US (open to remote)
Job ID: 2293
#J-18808-Ljbffr