The Coca-Cola Company is hiring: Senior Manager, Global Marketing & C&CL Consump

Senior Manager, Global Marketing & C&CL Consumption & Purchase Advanced Analytics Intelligence Services

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The Coca-Cola Company is transforming the way we leverage data to power global marketing and Customer & Commercial Leadership (CC&L). We are building a more connected human‑centric approach to research, measurement, and partnerships – designed to deliver distinctive, market‑leading insights and analytics.

As a key contributor in this transformation, the Senior Manager will drive strategic analysis of consumer behavior, from consumption patterns to purchase trends. You will lead development of best‑in‑class analytics capabilities across the enterprise, collaborating closely with Consumer, CCL, and Category teams to turn data into actionable strategies that fuel growth.

This is a high‑impact role for a data‑driven leader who is passionate about combining analytics expertise with a deep understanding of consumers and markets.

Key Responsibilities

• Drive and provide marketing analytics and build next‑generation ad‑hoc marketing analytic capability across the enterprise.
• Provide ad‑hoc analysis based on standardized templates at speed and to scale.
• Develop refreshed protocol for all marketing ad‑hoc analytics and systematic approach to derive and share comprehensive worldwide insights from ad‑hoc research.
• Build real‑time ad‑hoc analytic capability working closely with the Platform Services data team and in partnership with Center and OU Insights & Marketing teams.
• Develop next‑generation global standards for marketing analytics.
• Enhance investment optimization through improved models.
• Increase efficiency of data and analytics resources by introducing advanced analytics, AI & ML technology, improving accuracy, actionability, efficiency and user adoption.
• Lead partnership with hub data and analytics teams, other platform service hubs to assess and upgrade analytics through refreshing metrics and developing innovative measurement frameworks.
• Serve as subject matter expert for Artificial Intelligence and Machine Learning analytics.

Qualifications & Requirements

• Knowledge & experience in consumer, shopper and channel tracking and analytic tools; experience with shopper/retail syndicated tools is a strong advantage.
• Hands‑on experience in modern marketing analytics, advanced analytics and data modelling, Gen AI application to consumer and shopper tracking tool data and analytics (synthetic data).
• Well‑versed in research and advanced analytics (segmentation, performance drivers modelling, pricing/promotional effectiveness, in‑store execution, category management). High knowledge of Household Panel and Consumer Tracking solutions.
• Ability to interpret and apply data and insights to inform TCCC’s brand strategy and programs.
• Cross‑functional relationships: articulate to senior management the benefits of supporting cross‑functional objectives to achieve the business plan.
• Strong analytics experience, storytelling from data, translating analytics into actionable outcomes, simplify complex analysis to communicate the “so what” for the business.
• SME level experience and applied knowledge of insights and analytics as well as retail measurement service and household panel data.

Related Work Experience

• 5 years’ experience managing cross‑functional relationships across Marketing, Finance, and IT within a complex, global environment; translating analytics into data‑driven insights to guide business planning.
• Experience with statistics and exploratory data analysis pertaining to the Consumer‑Packaged Goods Industry data, including consumer survey data and syndicated retail data derived from Consumer Tracking (BEACH), Household Panel, Nielsen RMS, etc.; working with Power BI and SQL.
• 2 years’ experience programming languages such as R, Python, SQL, Azure ML, Synapse; perform advanced statistical analysis (SPSS, R, etc.) and AI/Gen AI application to consumer and shopper data and analytics.

Education Requirements

• Bachelor’s Degree in Data Science/Business Advanced Analytics or similar background.
• BA or Advanced Degree required.

Skills

• Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, SPSS, Python, R, SAS, SQL, Azure ML, Synapse.

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand’s next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that expand your network and exposure to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Media Planning; Consumer Trends; Collaborative Leadership; Consumer Segmentation; Competitive Assessments; Digital Media Strategy; Quantitative Research; Channels Strategy; Waterfall Model; Microsoft Office; Brand Positioning; Group Problem Solving; Social Media Strategies; Communication; Decision Making; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range: $130,000 – $147,000. Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value: 15 % of base pay.

Note: This description is for the Senior Manager, Global Marketing & C&CL Consumption & Purchase Advanced Analytics Intelligence Services position.