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Red Bull North America

Category Development Manager

Red Bull North America, New York, New York, us, 10261

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EXPERIENCEYour areas of knowledge and expertise

that matter most for this role: A Bachelor's degree in Business, Marketing, Management, Accounting, Data Analytics, or a related field is preferred. A minimum of 3 to 5 years of experience in consumer goods, retail, or syndicated data, with a focus on category management, sales, business analytics, and/or shopper insights, is required. Extensive experience in understanding, utilizing, and applying syndicated data, customer card/POS data, and panel data to drive both internal and external success through sales and share growth (experience with data sources such as Nielsen, Circana, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC). Demonstrated ability to distill complex data into simple, actionable stories. Proven track record of building indispensable, collaborative partnerships with retail customers and internal business partners across functional teams. CPCM (Certified Professional Category Manager) certification and/or a Master's degree are preferred. Experience in sales, analytical sales support, and driving face-to-face dialogue and initiatives is preferred. Additional experience managing relationships with third-party agencies, including brokers and data/insight providers, is preferred. Experience in beverages distributed via DSD (Direct Store Delivery) systems is strongly preferred. Preferred additional analytical expertise in tools and platforms such as Tableau, Microsoft Access, Power BI, ProSpace, SQL, VBA, and Alteryx. Travel 20-30% Permanent Benefits eligible