Public Health Institute
Communications and Marketing Manager
Public Health Institute, California, Missouri, United States, 65018
Position Overview
The Communications and Marketing Manager will play a key role in raising the visibility of our programs and organization and strengthening our reputation. The person in this role will manage social media, email marketing, public relations, and digital content development, with a focus on amplifying our mission, programs, and impact. They will develop and disseminate content and campaigns designed to reach diverse audiences, including clinicians; navigators and other community health workers; community leaders; national, state, and local decision makers; and the general public. They will collaborate closely with program staff, leadership, and subject matter experts to translate complex medical information, clinical and public health guidance, and research findings into accessible stories and outputs that inform, educate, and motivate. The ideal candidate is a skilled communicator and marketer with a background in health communications. This position requires strategic thinking, resourcefulness, leadership, and strong collaboration with colleagues. Success in this role will be measured by the Communications Managers ability to expand our organizations reach, grow digital engagement, and produce high-quality content and campaigns that elevate our leadership in our core issue areas and in the communities we strive to center and support. The Communications and Marketing Manager will report to the Communications Director. Organization & Program Context
Bridge, a program of the Public Health Institute, comprises five programs focused on addiction treatment (CA Bridge, EMS Bridge, and the Bridge National Expansion Project), reproductive health (Access Bridge), and public health screening (Emergency Department Syphilis/HIV/HCV Screening Program). Our Communications Team supports all five programs and overall Bridge Center communications and marketing. Responsibilities
Develop and implement a comprehensive marketing strategy and content calendar aligned with programmatic and organizational goals Lead and/or support campaign planning and implementation to increase visibility, awareness, and audience engagement with the Bridge Center and our programs, trainings, materials, and other offerings Manage media relations, including pitching stories, drafting press materials, and responding to inquiries Lead day-to-day management of social media, email campaigns, newsletters, and website updates Plan and create compelling content (e.g., blog posts, newsletters, press releases, marketing materials, social media messages, impact stories) tailored to our audiences and goals Partner with program staff, leadership, and subject matter experts to translate medical, clinical, and public health information into clear, approachable, stigma-free messaging and content Lead and/or support the production of digital, video, audio, graphic, and print content, working collaboratively with Communications Team members and contractors as needed Ensure consistency in brand voice, visual identity, and messaging across all platforms Oversee tracking, analysis, and reporting of performance metrics across channels; adjust strategies based on data and insights Proofread and copy-edit messages and materials Oversee contractors and consultants as needed Coordinate with PHI Central Communications staff on relevant projects and requests Perform other duties as assigned
Minimum Qualifications
7 years of professional experience in communications, marketing, or public relations, preferably in health communications or public health, with 3 years in a supervisory role Bachelors degree in communication, journalism, English, marketing, public health, or related field required; or substitute with four additional years of relevant experience
Other Qualifications
Demonstrated experience designing and managing the implementation of communications and marketing strategies Demonstrated experience creating inclusive, culturally responsive content on sensitive or stigmatized topics Proven ability to translate complex medical, clinical, and/or public health information and research findings into engaging and accessible content for a variety of audiences Strong writing, editing, and storytelling skills with a portfolio showcasing diverse formats (social, email, web, print, video, etc.) Experience utilizing and managing social and digital marketing tools and platforms Experience with Customer Relationship Management systems (e.g., Zoho) Experience with Content Management Systems (e.g., WordPress) Strong project management skills with the ability to balance multiple priorities and deadlines and utilize project management software and tools (e.g., ) Creative, strategic thinker with an eye for detail and design Experience in healthcare, behavioral health, public health, or health communications Demonstrated experience in and commitment to equity, inclusion, and culturally responsive communications Familiarity with social behavior change communications and/or advocacy communications strategies Prior nonprofit or governmental experience
FLSA Status & EEO
This position is classified as exempt based on its job duties. However, based on the FTE, salary level of the employee, or federal/state/local laws, the employee may be classified as nonexempt. EEO Statement
The Public Health Institute is committed to equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, religion, national origin, ancestry, age, marital status, pregnancy, medical condition including genetic characteristics, physical or mental disability, veteran status, gender identification and expression, sexual orientation, and to make all employment decisions to further this principle of equal employment opportunity. To this end, the PHI will not discriminate against any employee or applicant for employment because of race, color, sex, religion, national origin, ancestry, age, marital status, pregnancy, medical condition including genetic characteristics, physical or mental disability, veteran status, gender identification and expression, sexual orientation, and will take affirmative action to ensure that applicants are offered employment and employees are treated during employment without regard to these characteristics. ADA Statement
The Public Health Institute is committed to providing access and reasonable accommodation in its services, programs, activities and employment for individuals with disabilities. To request disability accommodation in the application process, contact the Recruitment Team at least 48 hours in advance at Recruitment@. To apply for any position, you must create an account on the Public Health Institutes job application site. After creating your account, you may search the open positions and apply for the specific position that interests you. Please note, mailed and emailed applications will not be accepted. If you have questions, please email Recruitment@. Additional information about PHIs benefits and compensation offerings can be found here. #J-18808-Ljbffr
The Communications and Marketing Manager will play a key role in raising the visibility of our programs and organization and strengthening our reputation. The person in this role will manage social media, email marketing, public relations, and digital content development, with a focus on amplifying our mission, programs, and impact. They will develop and disseminate content and campaigns designed to reach diverse audiences, including clinicians; navigators and other community health workers; community leaders; national, state, and local decision makers; and the general public. They will collaborate closely with program staff, leadership, and subject matter experts to translate complex medical information, clinical and public health guidance, and research findings into accessible stories and outputs that inform, educate, and motivate. The ideal candidate is a skilled communicator and marketer with a background in health communications. This position requires strategic thinking, resourcefulness, leadership, and strong collaboration with colleagues. Success in this role will be measured by the Communications Managers ability to expand our organizations reach, grow digital engagement, and produce high-quality content and campaigns that elevate our leadership in our core issue areas and in the communities we strive to center and support. The Communications and Marketing Manager will report to the Communications Director. Organization & Program Context
Bridge, a program of the Public Health Institute, comprises five programs focused on addiction treatment (CA Bridge, EMS Bridge, and the Bridge National Expansion Project), reproductive health (Access Bridge), and public health screening (Emergency Department Syphilis/HIV/HCV Screening Program). Our Communications Team supports all five programs and overall Bridge Center communications and marketing. Responsibilities
Develop and implement a comprehensive marketing strategy and content calendar aligned with programmatic and organizational goals Lead and/or support campaign planning and implementation to increase visibility, awareness, and audience engagement with the Bridge Center and our programs, trainings, materials, and other offerings Manage media relations, including pitching stories, drafting press materials, and responding to inquiries Lead day-to-day management of social media, email campaigns, newsletters, and website updates Plan and create compelling content (e.g., blog posts, newsletters, press releases, marketing materials, social media messages, impact stories) tailored to our audiences and goals Partner with program staff, leadership, and subject matter experts to translate medical, clinical, and public health information into clear, approachable, stigma-free messaging and content Lead and/or support the production of digital, video, audio, graphic, and print content, working collaboratively with Communications Team members and contractors as needed Ensure consistency in brand voice, visual identity, and messaging across all platforms Oversee tracking, analysis, and reporting of performance metrics across channels; adjust strategies based on data and insights Proofread and copy-edit messages and materials Oversee contractors and consultants as needed Coordinate with PHI Central Communications staff on relevant projects and requests Perform other duties as assigned
Minimum Qualifications
7 years of professional experience in communications, marketing, or public relations, preferably in health communications or public health, with 3 years in a supervisory role Bachelors degree in communication, journalism, English, marketing, public health, or related field required; or substitute with four additional years of relevant experience
Other Qualifications
Demonstrated experience designing and managing the implementation of communications and marketing strategies Demonstrated experience creating inclusive, culturally responsive content on sensitive or stigmatized topics Proven ability to translate complex medical, clinical, and/or public health information and research findings into engaging and accessible content for a variety of audiences Strong writing, editing, and storytelling skills with a portfolio showcasing diverse formats (social, email, web, print, video, etc.) Experience utilizing and managing social and digital marketing tools and platforms Experience with Customer Relationship Management systems (e.g., Zoho) Experience with Content Management Systems (e.g., WordPress) Strong project management skills with the ability to balance multiple priorities and deadlines and utilize project management software and tools (e.g., ) Creative, strategic thinker with an eye for detail and design Experience in healthcare, behavioral health, public health, or health communications Demonstrated experience in and commitment to equity, inclusion, and culturally responsive communications Familiarity with social behavior change communications and/or advocacy communications strategies Prior nonprofit or governmental experience
FLSA Status & EEO
This position is classified as exempt based on its job duties. However, based on the FTE, salary level of the employee, or federal/state/local laws, the employee may be classified as nonexempt. EEO Statement
The Public Health Institute is committed to equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, religion, national origin, ancestry, age, marital status, pregnancy, medical condition including genetic characteristics, physical or mental disability, veteran status, gender identification and expression, sexual orientation, and to make all employment decisions to further this principle of equal employment opportunity. To this end, the PHI will not discriminate against any employee or applicant for employment because of race, color, sex, religion, national origin, ancestry, age, marital status, pregnancy, medical condition including genetic characteristics, physical or mental disability, veteran status, gender identification and expression, sexual orientation, and will take affirmative action to ensure that applicants are offered employment and employees are treated during employment without regard to these characteristics. ADA Statement
The Public Health Institute is committed to providing access and reasonable accommodation in its services, programs, activities and employment for individuals with disabilities. To request disability accommodation in the application process, contact the Recruitment Team at least 48 hours in advance at Recruitment@. To apply for any position, you must create an account on the Public Health Institutes job application site. After creating your account, you may search the open positions and apply for the specific position that interests you. Please note, mailed and emailed applications will not be accepted. If you have questions, please email Recruitment@. Additional information about PHIs benefits and compensation offerings can be found here. #J-18808-Ljbffr