Freeman Company
About Freeman
Freeman is a global leader in events, on a mission to redefine live for a new era. With a data‑driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full‑service solutions leverage a 97‑year legacy in event management as well as new technologies to deliver moments that matter.
Summary Oversee the strategy, execution, and optimization of paid digital media campaigns across platforms (Google Ads, Meta, LinkedIn, programmatic, etc.) to drive awareness, engagement, and conversions. This position supports our Marketing team and is eligible to work a hybrid schedule, generally requiring work in‑office and/or show‑site 2‑3 days per week. The role is based out of our North Dallas office in Dallas, TX.
Essential Duties & Responsibilities
Develop and lead paid digital media strategies across platforms (Search, Display, Paid Social, Programmatic, Content Syndication etc.)
Develop and lead multiple concurrent digital marketing strategies across several Freeman brands, optimizing audience targeting to reduce overlap and ensure brand distinction
Manage multi‑million dollar ad budgets with clear ROI targets
Partner with analytics to track KPIs, report on campaign performance and measure success of channel mix
Lead performance analysis, A/B testing, and digital optimization efforts
Collaborate with audience marketing team to understand customer segmentation, new/optimizing segmentations and defining best channels to target (including new channels, platforms & tactics)
Collaborate with creative, content, and web teams to develop high‑performing ad assets
Oversee external media agencies
Stay up to date on media trends and platform algorithm changes
Present campaign performance to stakeholders with strategic insights
Leverage latest AI tools to test, optimize and scale digital campaigns
Stay up to date on competitive analysis, competitor digital strategies and digital gaps
Provide reporting insights and guide the team on what’s resonating, continuously refining strategy and spend based on performance
Deliver high‑level presentations and reports to executive and senior leadership, and serve as the SME for digital marketing best practices, strategy and execution
Education & Experience
Bachelor’s degree from a 4‑year accredited college or university with a concentration in Marketing, Business, or related field is required
11+ years experience in digital marketing with a focus on paid media
Proven track record of implementing and optimizing successful digital campaigns
Strong strategic thinking and analytical skills, with the ability to interpret data and make data‑driven decisions
Excellent communication and collaboration skills, with the ability to work cross‑functionally and influence stakeholders at all levels
Deep expertise of platforms: Google Ads, Meta Business Manager, LinkedIn Ads, Display ad tools (Terminus)
Strong understanding of attribution models, UTMs and media tracking
Experience with A/B testing and optimization framework
Analytical skills and experience with GA4, Looker Studio, etc
Understanding of Salesforce impacts and lead conversion reporting
Agency or in‑house experience managing large‑scale campaigns running at the same time
Excellent communication, time management and stakeholder management skills
What We Offer
Medical, Dental, Vision Insurance
Tuition Reimbursement
Paid Parental Leave
Life, Accident and Disability
Retirement with Company Match
Paid Time Off
Diversity Commitment At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
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Summary Oversee the strategy, execution, and optimization of paid digital media campaigns across platforms (Google Ads, Meta, LinkedIn, programmatic, etc.) to drive awareness, engagement, and conversions. This position supports our Marketing team and is eligible to work a hybrid schedule, generally requiring work in‑office and/or show‑site 2‑3 days per week. The role is based out of our North Dallas office in Dallas, TX.
Essential Duties & Responsibilities
Develop and lead paid digital media strategies across platforms (Search, Display, Paid Social, Programmatic, Content Syndication etc.)
Develop and lead multiple concurrent digital marketing strategies across several Freeman brands, optimizing audience targeting to reduce overlap and ensure brand distinction
Manage multi‑million dollar ad budgets with clear ROI targets
Partner with analytics to track KPIs, report on campaign performance and measure success of channel mix
Lead performance analysis, A/B testing, and digital optimization efforts
Collaborate with audience marketing team to understand customer segmentation, new/optimizing segmentations and defining best channels to target (including new channels, platforms & tactics)
Collaborate with creative, content, and web teams to develop high‑performing ad assets
Oversee external media agencies
Stay up to date on media trends and platform algorithm changes
Present campaign performance to stakeholders with strategic insights
Leverage latest AI tools to test, optimize and scale digital campaigns
Stay up to date on competitive analysis, competitor digital strategies and digital gaps
Provide reporting insights and guide the team on what’s resonating, continuously refining strategy and spend based on performance
Deliver high‑level presentations and reports to executive and senior leadership, and serve as the SME for digital marketing best practices, strategy and execution
Education & Experience
Bachelor’s degree from a 4‑year accredited college or university with a concentration in Marketing, Business, or related field is required
11+ years experience in digital marketing with a focus on paid media
Proven track record of implementing and optimizing successful digital campaigns
Strong strategic thinking and analytical skills, with the ability to interpret data and make data‑driven decisions
Excellent communication and collaboration skills, with the ability to work cross‑functionally and influence stakeholders at all levels
Deep expertise of platforms: Google Ads, Meta Business Manager, LinkedIn Ads, Display ad tools (Terminus)
Strong understanding of attribution models, UTMs and media tracking
Experience with A/B testing and optimization framework
Analytical skills and experience with GA4, Looker Studio, etc
Understanding of Salesforce impacts and lead conversion reporting
Agency or in‑house experience managing large‑scale campaigns running at the same time
Excellent communication, time management and stakeholder management skills
What We Offer
Medical, Dental, Vision Insurance
Tuition Reimbursement
Paid Parental Leave
Life, Accident and Disability
Retirement with Company Match
Paid Time Off
Diversity Commitment At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
#J-18808-Ljbffr