PepsiCo
Senior Marketing Analyst, Pure Leaf Commercial
PepsiCo, Purchase, New York, United States, 10577
Senior Marketing Analyst, Pure Leaf Commercial – PepsiCo
Senior Marketing Analyst to lead growth on Pure Leaf within the Pepsi‑Lipton Partnership (joint venture with Unilever). Responsible for supporting and executing the Annual Operating Plan (AOP) and commercial strategy, driving brand growth through innovation and core sales, and partnering with sales, upstream marketing, portfolio marketing, agencies, and internal stakeholders.
Responsibilities
Partner with internal and external resources (brand communications, sales, finance, supply chain, insights, design, legal, agencies, etc.) to deliver against the brand’s marketing priorities.
Develop and drive brand’s national programming, including concept development, consumer engagement, and in‑store execution.
Lead retail programming through the commercial challenger playbook process.
Support innovation commercialization, including national or channel‑specific packs, and develop sell‑in materials.
Own the Pure Leaf portion of our Period Business Review (PBR) meetings for the PLP, sharing business performance and analysis, and providing storytelling leadership.
Support the annual operating plan process for the brand.
Manage the Pure Leaf commercial marketing budget.
Qualifications
Minimum: Undergraduate degree.
Minimum: 3 years of prior marketing experience.
Preferred: Marketing experience within consumer‑packaged goods.
Skills & Capabilities
Strong interpersonal and strategic influencing skills to drive clarity and efficiency with cross‑functional stakeholders.
Analytical or financial fluency, partnering with finance and sales to report on business performance.
Executive maturity – able to represent the brand within the JV/PBNA and report to senior leadership.
Proficiency in briefing, critiquing, and guiding agencies on program development.
Critical thinking and business acumen with detailed time and project management.
Skillful at navigating a complex, matrixed dual‑company organization to drive alignment.
Compensation and Benefits
Expected compensation range: $84,000 – $140,650.
Annual bonus of 8% of salary.
Paid time off, parental leave, vacation, sick leave, bereavement.
Comprehensive benefits package: medical, dental, vision, disability, health, dependent‑care reimbursement, employee assistance, insurance, and defined contribution retirement plan.
EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901‑4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO documents. Please view our Pay Transparency Statement.
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Responsibilities
Partner with internal and external resources (brand communications, sales, finance, supply chain, insights, design, legal, agencies, etc.) to deliver against the brand’s marketing priorities.
Develop and drive brand’s national programming, including concept development, consumer engagement, and in‑store execution.
Lead retail programming through the commercial challenger playbook process.
Support innovation commercialization, including national or channel‑specific packs, and develop sell‑in materials.
Own the Pure Leaf portion of our Period Business Review (PBR) meetings for the PLP, sharing business performance and analysis, and providing storytelling leadership.
Support the annual operating plan process for the brand.
Manage the Pure Leaf commercial marketing budget.
Qualifications
Minimum: Undergraduate degree.
Minimum: 3 years of prior marketing experience.
Preferred: Marketing experience within consumer‑packaged goods.
Skills & Capabilities
Strong interpersonal and strategic influencing skills to drive clarity and efficiency with cross‑functional stakeholders.
Analytical or financial fluency, partnering with finance and sales to report on business performance.
Executive maturity – able to represent the brand within the JV/PBNA and report to senior leadership.
Proficiency in briefing, critiquing, and guiding agencies on program development.
Critical thinking and business acumen with detailed time and project management.
Skillful at navigating a complex, matrixed dual‑company organization to drive alignment.
Compensation and Benefits
Expected compensation range: $84,000 – $140,650.
Annual bonus of 8% of salary.
Paid time off, parental leave, vacation, sick leave, bereavement.
Comprehensive benefits package: medical, dental, vision, disability, health, dependent‑care reimbursement, employee assistance, insurance, and defined contribution retirement plan.
EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901‑4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO documents. Please view our Pay Transparency Statement.
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